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Tips on How to Maximize Your KCON 2016 Experience

June 8, 2016/in Events /by Alexis Hodoyan-Gastelum

Well, it’s that time of year again. The time when thousands of fans flock to New York and Los Angeles for the annual mega Hallyu event, KCON USA. It’s a K-pop’s fan Coachella and Comic Con all in one; it not only offers a convention filled with booths featuring vendors and fandoms alike, along with […]

Hoody ‘Like You’ Music Video & Song Review

June 6, 2016/in Entertainment, MUSIC VIDEOS /by Shelley Foo

Recently signed to AOMG from its parent company CJ E&M, singer-songwriter Hoody joined the likes of talented rappers such as GRAY, Loco, co-CEO Simon D, and CEO Jay Park. News of her addition (and, with it, its first female artist) to its expanding roster was already known ever since their official announcement at the label’s […]

Tips on How to Maximize Your KCON 2016 Experience

June 8, 2016/in Events /by Alexis Hodoyan-Gastelum

Hoody ‘Like You’ Music Video & Song Review

June 6, 2016/in Entertainment, MUSIC VIDEOS /by Shelley Foo

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Tips on How to Maximize Your KCON 2016 Experience

June 8, 2016/in Events /by Alexis Hodoyan-Gastelum

Well, it’s that time of year again. The time when thousands of fans flock to New York and Los Angeles for the annual mega Hallyu event, KCON USA. It’s a K-pop’s fan Coachella and Comic Con all in one; it not only offers a convention filled with booths featuring vendors and fandoms alike, along with panels featuring industry insiders, but KCON also brings some of our favorite artists over from Korea.

This year, KCON NY will be held on June 24 and 25 at the Prudential Center in New Jersey. Tickets have been on sale for awhile and have been going quick. And with a lineup including BTS, Seventeen, and Day6, who’s surprised?

On the other hand, KCON LA comes a month later on July 29, 30, and 3, returning to the Los Angeles Convention Center and Staples Center for the second year. And while last year’s lineup was a hard one to beat, this time around we’re getting SHINee, BTS, Girls’ Generation-TTS, and more. Combo and platinum tickets go on sale on June 10, and the single ones on June 13 at 1 p.m. EST.

Some of you may have attended the different KCONs before, and some of you haven’t. The KultScene staff has attended most installments throughout the years, so we’re KCON pros by this point. So after watching K-pop YouTuber JRE’s video on tips to survive the event, we thought we’d chime in with a few of our suggestions so you can maximize your experience to the fullest.

Don’t Wear Uncomfortable Clothes

Always do you. If you’re cosplaying or going for a look that includes platforms, heels, heavy jacket, tight skirt, or what have you and you feel you can handle it, go for it. With that said, it’s not the best idea. Considering the convention is an all-day event that starts in mid-morning where you’ll be walking from one end to another, standing in lines, rarely sitting down at all (even during panels, those get packed too!) and is followed by the concert almost immediately, you should wear something comfy. Not to mention KCON New York is held outdoors and it gets pretty hot in June. Don’t get us wrong, we encourage dressing your stylish best, but do you really need to wear heels? We think not.

Bring water and snacks

If it’s sealed, you usually may bring in water and other goodies into the convention. You will find food vendors inside, but last year in LA wasn’t as diverse or big as previous installments at the old venue. Plus, the food is sometimes expensive, so if you’re saving your money for that BTS high-touch, $3 or $5 for water will be too much.

Also Bring Tissues and Sunscreen

The convention in LA might be indoors and air conditioned again, but New York is not so lucky. If you’re planning on spending the whole day at the convention, protect your skin with some sunscreen. The tissues will also come in handy for sweating. Not to mention when you get in your feelings when you see your bias.

Also on KultScene: Hoody ‘Like You’ Music Video & Song Review

Expect Long Lines for Panels Featuring Celebrities

In some occasions, a celebrity is added to a specific panel during the convention. For example, last year we saw model Irene Kim and actor Ki Hong Lee on a couple of panels and, well, let’s say not everyone who wanted to see them got to get into the room. For the first, many people stood against the walls, and for the second, a huge line formed outside of the room and half didn’t even get to go in. Moral of the story, plan ahead.

Bring Cash for Fan Engagement Vouchers

Once you register for the convention and pick up your scratch-off vouchers, depending on how expensive your ticket was and luck, you’ll get passes for high-touch, fan engagement, or red carpet. Unfortunately, if you got a cheap ticket, your chances are virtually zero for any of the aforementioned opportunities as opposed to people with P1 tickets who will probably get more than a few. But don’t fret. Not everyone wants to see or touch your bias. While the odds of getting the high touch you want in the lottery are low, there will be people who are willing to sell them. So if you really, really want it, you’ll have to pay for it on the spot before someone else with the cash on hand takes it. Some people are pros at this and know they can make a few dollars, so be prepared.

Expect Standing in Line for at Least an Hour Prior to a Fan Engagement

You made it! You have your voucher for the fan engagement and you’ll get to see your bias group. Line up at least an hour before it begins. And for really popular acts, or even the red carpet, people line up a couple of hours beforehand. Be sure to constantly check when lines form and ask what the lines are for. That is, of course, if you want a good spot. If not, you can pretty much just get there five minutes prior and you’ll be good standing in the back.

Check out the Fandom Booths

While KCON’s main attractions are the concert and the fan engagements, the convention also has lots to offer. Take the fandom booths for example. These are only dedicated to promote their bias artist or group and sometimes even sell merchandise. The scoop here, however, is that these fandom booths are who you’ll be getting the banners and free swag for the concert. Last year, one Super Junior fanclub sold sapphire blue light up “Devil” horns and gave out stickers and banners. Some of these fan clubs even give out light sticks (not official, of course), so be sure to check them out.

Check out the Exhibition Booths Too

The convention is an opportunity for the sponsors to display their products. And while you’re probably not going to end up buying the Toyota car that was shown, there will be many opportunities for free swag and products. Many of these booths hold contests where you can win albums (even autographed ones!) or get free goodies, like Nongshim ramyun cups. Moreover, some booths occasionally have guests on the convention floor. Last year, GOT7 made an appearance and a few lucky fans got to interact and take pictures with them. So even if your focus is the fan engagements, take a stroll through the convention. You might be surprised by what you find.

Be on Top of the Schedule and its Changes

While it’s well produced, KCON rarely goes completely smoothly, you guys. Last year in LA, the Zion. T and Crush fan engagement time was changed last minute without much notice. Lots and lots of people missed out on it and were devastated when they arrived at the assigned time only to learn it had already happened hours before. A few years back, the Crayon Pop fan engagement was cancelled even after people had already traded their vouchers for it and stood in line waiting. So if there’s a particular fan engagement or panel you want to attend, check the schedule and KCON’s Twitter like crazy or download the app on your phone.

Keep an Eye out for the Convention Stage

Other than the major stage inside the Prudential Center and the Staples, the convention itself sets up a smaller stage for mini shows and surprise appearances. In previous years, acts like DANakaDAN and Jun Curry Ahn have performed in the outdoor stage (when KCON LA was held in the Memorial Sports Arena). Last year in LA, GOT7 appeared as surprise guests in a fashion show, while Buzzfeed’s the Try Guys also had a mini performance for one of their videos.

Pace your Fan Girling/Boying

If your bias is having a fan engagement and performing and having surprise appearances, you will not be ok. Add the heat and the overall tiredness of the convention and it will take a toll on you. Remember to eat and hydrate yourself, and also take time to just chill.

Also on KultScene: CLC’s “Nu.Clear” Album Review

Line up for the Concert Somewhat Early

As mentioned before, KCON rarely runs flawlessly. And we know what you’re thinking: “I have a seated ticket, I don’t need to line up.” Well, you’d be surprised. Last year, the lines to go into the Staples Center at KCON LA were so long and the process of getting people in didn’t go as smoothly as hoped, so the event started off while people were still lining up. This writer, for one, missed the whole pre-show and half of Monsta X’s set. You spent a lot of money on KCON tickets, enjoy it to the fullest!

Look out for the KultScene Team Giving Out Stickers

Last but not least, the KultScene staff goes to KCON LA and NY every year and always have fun activities. Last year, we gave away lots of stickers featuring the performers and we’re doing it again! So let’s meet up either in New York or Los Angeles and enjoy KCON together.

Check out the video that inspired this list, which also has lots of good tips:

Have you gone to KCON or are you planning to attend for the first time? Share your thoughts and advice in the comment section below and be sure to subscribe to the site and follow us on Facebook, Twitter, Instagram, and Tumblr to keep up with all of our posts.

Hoody ‘Like You’ Music Video & Song Review

June 6, 2016/in Entertainment, MUSIC VIDEOS /by Shelley Foo

Recently signed to AOMG from its parent company CJ E&M, singer-songwriter Hoody joined the likes of talented rappers such as GRAY, Loco, co-CEO Simon D, and CEO Jay Park. News of her addition (and, with it, its first female artist) to its expanding roster was already known ever since their official announcement at the label’s second anniversary celebration party back in December. A pregnant moment in AOMG history, this surely propagated any preexisting expectations for her solo “exclusive vocalist” debut.

Yet for Hoody, who was a former member of the all female underground hip-hop crew Amourette, and who we might remember as a feature on Jay Park’s 2015 single “Solo,” has already proven with her experience that she is more than capable of holding her own, especially in a male-dominated field. With her song and music video release for “Like You” on May 31^st, the first AOMG lady once again slayed, tingeing the pool of testosterone with her provocative, gynic soul.

Song

For a label like AOMG that is known for its Korean hip-hop, it was a little surprising that Hoody’s “Like You” was not. Nor did it feature any of the label’s notorious rappers (albeit Gray helped produce), which would certainly have helped bolster her debut or given her an edge. Perhaps this was her way of saying “Let me do this,” or perhaps AOMG is the only sensible label to realize that not every song needs a rap breakdown. Ultimately, it all worked out for the single that is R&B through and through. It was almost jarring because the song was so R&B that it resembled the American R&B style of Cassie when she was in her prime.

Although Hoody has a ways to go before becoming a standard as well, her voice is seriously something lovely. She effortlessly switches between a silvery and honeyed tone, maintaining the right amount to sound youthful girlish while simultaneously appearing sultry and sensuous. Like water spilling over and permeating every crack and crevice of its buffer, she transitions fluidly to fill out the song, an impressive feat for one that lacks in any apparent pre-chorus. On the other hand, the hook is firmly there and though it plays it safe in terms of key changes, any sort of shock factor would have detracted away from the sedative ambience.

Also on Kultscene: What We Learned at AOMG’s Los Angeles Show

Content-wise, it’s lo-fi without seeming underwhelming. She repeatedly croons the same words (“I was like you”) in a call-and-response manner in the chorus while the lyrics give a pithy overview of pining for an old lover. Threaded together by its 808 beats and ad-libs threatening on a higher tessitura, Hoody collaborated with Gray to produce a wondrous slow tempo track. Even when the dynamics grew loud, the texture still remained thin, creating an overall easy listen that is not boring even on the hundred and first listen.

Music Video

The music video takes an unfamiliar approach and divides itself into chapters at certain points of the song, evocative of a play or storybook. I’m not even going to pretend I understand the storyline of the music video, as it is one of the most interpretive pieces I have seen from AOMG, but it seems to depict the four stages of getting over a loved one through the lens of three different characters (symbolically they are probably the same person). The first chapter titled “Patients with the disease should be isolate” speaks to the seclusion and heartache of someone suffering from loss. It opens with one of the character – whom we shall call ‘A’ – voyeuristically watching another, ‘C,’ dance contemporary from the window of her trailer. ‘A’ can’t stomach her food and timidly reaches out to the outside world beyond her confined space, much like someone stuck in quarantine might. It’s evident that ‘C,’ dressed all in white and moving candidly in the open, represents the agency, the freedom, that ‘A’ so desperately yearns for.

via woe-is-tuli on Tumblr

The second verse cues in the second chapter, “pathogenic.her.him?,” which asks our character to investigate who exactly is the parasitic agent in this post-breakup relationship. Is he hurting you or are you hurting yourself? Here, the other character, ‘B,’ is introduced, and as we see in the following chapter, she acts as a liaison between ‘A’ and ‘B,’ provoking ‘A’ to come to her senses and allowing her to find herself in ‘C’.

Also on Kultscene: CLC’s “Nu.Clear” Album Review

The third chapter, “Angst Essen Seele Auf” piqued my interest in particular not only for the climax moment where ‘A’ finally makes her escape, but also for its title that pays homage to the German movie “Ali: Fear Eats the Soul.” Explained by the film’s male protagonist, “Angst Essen Seele Auf” is an expression often used by Arabs to describe the corrupt nature of fear. ‘B’ substitutes ‘A’s’ place in the trailer, in turn liberating ‘A’ and prompting her to confront her surroundings.

And with the conclusive chapter, titled “White Rabbit,” we have the final stage of all “X” step programs: acceptance. The moment when ‘B’ holds up a mirror to the camera is the moment ‘A’ meets herself in her own reflection in the room with ‘C.’ Everyone is where they ought to be and it seems to end happily, or at least as happily as an abstract cinema graphic piece of art can get. I also wonder if the three characters reproduces Freud’s psychoanalytic theory of the three levels of mind (the conscious, the preconscious/subconscious, and the unconscious), especially since the title of the last chapter “White Rabbit” is one of the mystical figures used to lead one down into the hole of psychological discovery. I am still unsure if I hit the nail on the head with this one, but the more I re-watch the video and the more I play around with ideas, the more plausible everything starts to become.

via woe-is-tuli on Tumblr

Overall Thoughts

“Like You” is as beautifully shot as its message and its harmonies. Hoody could not have made a stronger solo debut under the reputable label, and I definitely look forward to her future releases. And though she has already wowed us with her independent can-do attitude, it would also be a waste if she did not lend her much talents to other R&B artists; a Hoody x DΞΔN blend, imagine that.

What do you think of Hoody and “Like You”? Share your thoughts in the comment section below and be sure to subscribe to the site and follow us on Facebook, Twitter, Instagram, and Tumblr to keep up with all of our posts.