The magic of tvN’s ‘Goblin’

Goblin K-drama

Swooping in at the end of the year, tvN’s Goblin is quickly is on its way to being one of the most watched Korean dramas of all time. Only two weeks into its eight-week-long run, Goblinhas already surpassed this year’s previously most popular K-drama, Descendants of the Sun (aka DOTS); Goblin’s second week of ratings was on par with DOTS’s fifth week.

The new series tells the stories of a goblin who has spent a millennium looking for his bride who will — wait for it– put an end to his life and suffering. It stars Gong Yoo, Kim Go Eun Lee Dong Wook, Yoo In Na and BTOB’s Yook Sungjae as the motley crew of characters who have entranced K-drama fans internationally in a way no other show in 2016 has even come close to.

But why? Why is this one show, a short, 16-episode miniseries essentially, getting such a roar of approval from audiences who have already seen several well-received dramas of 2016?

Quality Truly Does Matter

To compare Goblin with other 2016 hits, like DOTS, W, Moon Lovers: Scarlet Heart Ryo, Cheese In the Trap, or Answer Me 1988, would make a lot of sense. But the fantasy romance has surpassed all of those and other popular dramas of the year, simply thanks to its amazing production value.


Also on KultScene: 2016 Gift Guide For Lovers of K-Pop, K-Drama, & K-Beauty

The show was partially pre-produced in a year when pre-production seems more like a curse than a blessing for some K-dramas. But knowing when and how to use pre-production isn’t the only thing that showrunners have excelled at on Goblin. They have made the most of its limited episode-length and actually done something most Korean television shows struggle with: make a coherent plot without the need for unwarranted filler.

While it’s only four episodes in, every moment in the drama seems to have a point. The stillness of the quiet moments, the hilarity of the bromantic fighting between the Goblin and the Grim Reaper, the main character getting bullied in school… Each moment on its own could be seen as a subplot keeping the two main characters apart and avoiding the inevitable moment when Kim Go Eun’s Ji Eun Tak attempts to put an end to the Goblin’s suffering. But none of it comes across that way, and the show’s writing and cinematography stage the tale so perfectly that (in the first four episodes at least) every storyline runs into one another and nothing comes across as pointless scenes to kill time. The relatively small ensemble fills each episode fully while the scripting and storylines make viewers care for each character.


Kim Eun Sook has written numerous popular dramas, including Secret Garden, Gentleman’s Dignity, The Heirs, and, yes, Descendants of the Sun but she’s turned things up a notch for Goblin. While several of those shows were built to appeal to millions around the globe, it seems that Goblin’s home on a cable channel has given Kim the environment to create a show and characters that are a pleasure to watch rather than poorly written characters portrayed by major stars. The multi-faceted characters are the best Kim Eun Sook have written, even more so than the fully-leshed out playboys from Gentleman’s Dignity, and if tvN is what she needs to provide actors with wonderful scripts, she should never leave cable. The dark comedy is the best thing she’s ever had her hand in.

The Actors

After the fiasco that was Cheese In The Trap, placing Kim Go Eun as the lead in any show seemed risky. Although Kim herself wasn’t the problem with Cheese, she was attached to it and carried the weight of the show on her shoulders. But her portrayal of Ji Eun Tak hits all the right notes: She’s a spunky high school student who has dealt with more than her fair share of hardships but strolls into Gong Yoo’s Goblin’s life like a burst of sunshine.

Gong Yoo, in turn, is providing his best performance to date as the stoic title character who goes from vicious warrior to adorkable “what if she doesn’t like me?” bridegroom on a moment’s notice. His chemistry with Kim, whose character is in high school, works because neither character’s intensity overwhelms the other: although they’re involved in an epic love story, there are still the individual quirks that make lovers attracted to one another.


Also on KultScene: B1A4’s ‘Good Timing’ Album Review

Then, aside from the two leads (although it really feels like each of the quintet has some lead value), there’s Lee Dong Wook and Yook Sungjae acting as the Moe and Curly to Gong Yoo’s Larry. But each actor provides so much more to Goblin than just characters to act as foils to Gong Yoo’s less-than-perfect hero. Lee’s Grim Reaper brings the perfect amount of gravity to guiding humans to the afterlife, never taking pleasure in his role as intermediary between life and death but instead seeing it as penance for the life he himself cannot remember. His interactions with Gong Yoo’s Goblin are tinged with a hatred, jealousy, and appreciation, and a pleasure to watch. (The bromance between the two supernatural entities is filled with some of the best K-drama moments of 2016.)

Meanwhile, Yook Sungjae is acting as the annoying little brother (or nephew) character for the show’s titular character and doing his best to figure out why a Goblin and Grim Reaper live with one another. (And get his credit card back from Grampa…)

And after her mother’s death and being raised by horrible relatives, Kim Go Eun’s character finds support in Yoo In Na’s Kim Sun (Sunny? Still unclear!) as an older sister mentor figure. Yoo In Na has had the least amount of screentime in the four aired episodes, but she’s had a major impact as a flirty but serious shop owner looking for financial success and love.

The male-dominated show needed another woman for Kim to interact with, and choosing to go with the strong-willed, independent Yoo instead of the obvious choice of a high school classmate was a perfect decision by the showrunners. (Fans speculate that Lee and Yoo’s characters also may have a wider connection than currently explored on the show, related to in the series’ pilot and the Goblin’s curse. We’ll just have to wait and see!)

Production
2016 has proved that bigger isn’t necessarily better, with well-funded K-dramas like DOTS and Moon Lovers not being able to deliver on well-written plots that matched their sizeable budgets. Goblin, which doesn’t appear to be troubled by an excess of sponsorships, has taken the characters to autumn in Quebec and historic battlefields with some of the most beautiful cinematography coming out of Korea in 2016.

Combined with a soundtrack filled with appropriately haunting ballads, Goblin’s setting is the perfect accompaniment for the plot and characters. While often considered lesser than the actors or screenwriters, Goblin’s crew deserves a round of accolades for being able to put together what is one of the most perfectly created K-dramas of the year, if not decade.

Also, it’s extremely self aware for a K-drama. 

Only time will tell if Goblin lives up to the promise delivered in the first four episodes, but for now we’re enthralled.

Are you watching? If not, it’s available on DramaFever in the US. Share your thoughts in the comment section below and be sure to subscribe to the site and follow us on Facebook, Twitter, Instagram, and Tumblr to keep up with all of our posts.

Weekly K-pop faves: December 5 – 11

K-pop playlist winterThe winter blues may be affecting everyone as we move deeper and deeper into December, but Weekly K-pop favorites playlist, courtesy of KultScene’s staff, is all about beating the blahs via some of our favorite artists. 10cm, Suran, and Jessica, formerly of Girls’ Generation, all released new music this week that our writers were fans of.

“Winter Bird” by Suran (Released Dec. 7)

I really like when other artists bring Suran in to sing a verse or the chorus on their songs. A full length Suran track, however, is difficult for me to get through (namely, “Paradise Go”). Her tone is just too much to endure for me for 3 minutes straight, it seems. That’s why when “Winter Bird” dropped this week, I was pleased. I love her voice in small pieces, so I really wanted to like her solo work, and that was achieved with this release. The fact that it’s stripped of all frills and elaborate beats allows Suran’s voice to soar and stand on its own. Not to mention each note is full of every emotion imaginable. Am I sad? Am I inspired? Am I happy? I don’t know! But it got me in the feels. With “Winter Bird,” my will to keep rooting for Suran is restored.

— Alexis


Also on KultScene: B1A4’s ‘Good Timing’ Album Review

“My Eyes” by 10cm (Released Dec. 9)

I was thrilled to hear the gentle strumming of 10cm’s new song as it played in the background of one of the best dramas of the year, Goblin. Kwon Jung Yeol’s vocals set the mood perfectly in ”My Eyes,” a love song that, both through its lyrics and the light-hearted instrumental melody, relays the fluttering emotions related to the start of a new relationship. 10cm became associated with springtime thanks to their recent hit “What The Love?”, but “My Eyes” is a romantic melody for every season.

— Tamar

“Wonderland” by Jessica (Released Dec. 10)

For her sophomore mini album release, Jessica uses “Wonderland” to further cement her individual sound as separate from that of her Girls’ Generation days. The song follows a similar formula as that of her debut track “Fly,” but with more influences from EDM “Wonderland” establishes Jessica’s own signature sound and gives her some room for innovation and variation. Not to mention, the “Wonderland” theme creates a continuing story with her debut release, because Jessica longed to find a “winter wonderland” throughout the “Fly” MV. From visuals to music, Jessica is continuing to show us her own unique musical prowess through her solo releases.

— Kushal

What’s your favorite song of the week? Share your thoughts in the comment section below and be sure to subscribe to the site and follow us on Facebook, Twitter, Instagram, and Tumblr to keep up with all of our posts.

5 reasons to watch ‘My Annoying Brother’

Courtesy of CJ Entertainment

The Korean film My Annoying Brother is getting released in the U.S on December 8 at Los Angeles’ CGV Cinemas. The film is widely popular in South Korea and has built a lot of buzz because of its impressive cast. My Annoying Brother stars EXO’s D.O (Du-Young), Jealousy Incarnate’s Jo Jung Suk (Du-Shik), and Doctor Crush’s Park Shin Hye (Su-Hyun) at their very best as they ramble between love, hate, triumph, and despair.

Ahead of the film’s release, here are some things you to hopefully entice you into seeing the dramedy.

1. The Sibling Struggle Is Real

The film’s English title My Annoying Brother is actually quite different than the Korean one, Hyung, or “Older Brother.” The English expands on the meaning, introducing the film as one brother dealing with the other, implying that both D.O’s Du-Young and Jo Jung Suk’s Du-Shik find his brother irritating, but in the Korean version it’s a clear emphasis on the older brother being… Something. That something turns out to be a con artist who ran away from his family years ago, and gets out of jail pretending to be heartbroken over his younger half-brother’s sudden blindness.

My Annoying Brother D.O Jo Jung Suk

 


Also on KultScene: 2016 Gift Guide For Fans Of Korean Pop Culture [GIVEAWAYS]

2. D.O’s Acting Is No Joke

K-pop idols-turned-actors often have a bad reputation, but there’s no question that D.O’s portrayal of the blind judo athlete Du-Young is extremely powerful and impressive. D.O has played a variety of characters in the past, including the abused Han Kang Woo in It’s Okay, That’s Love, but depicting a blind character proved that D.O’s acting skills are just as impressive as his vocal prowess. (And perhaps even then some.) While the eyes are traditionally used in acting to depict a wide array of emotions, D.O was able to portray the smallest, most nuanced emotional shifts with the rest of his physique. Watching him outshine some of the other actors in the film was definitely a pleasure.

EXO D.O My Annoying Brother

3. There’s Something for Just About Everyone in My Annoying Brother

If you like sports films, con films, comedies, or dramas, My Annoying Brother hits all the categories. The film is about a con artist dealing with his estranged family situation, an injured athlete, a coach trying to support her trainee without ruining her own career, the Rio Olympics, comedic attacks at convenience stores, bath scenes in saunas, and so much more.

But, just note, if you’re looking for romance, that’s not really in this film. But there is whole lot of Bromance for you!


Also on KultScene: B1A4’s ‘Good Timing’ Album Review

4. It Breaks Korean Familial Stereotypes

About 30 minutes into the film, one character points out that “there are many families that aren’t blood related.” In South Korea, where blood ties have been traditionally incredibly important in determining one’s place in society, My Annoying Brother is all about the relationship between siblings rather than the actual blood flowing in their veins. Du-Sik and Du-Young are only half brothers, and Du-Sik feels major resentment towards Du-Young, but at the end of the day the two learn to support one another as brothers. Su-Hyun also joins in on their little family, offering a maternal role to the two overgrown children as they struggle to understand one another.

My Annoying Brother via Tumblr

5. It’s A Big Hit In South Korea

Earning more than $14 million USD is no mean feat, but beating out Fantastic Beasts and Where to Find them is what’s really impressive about My Annoying Brother. According to Variety, the film was the best-earning film in Korea this weekend with Missing and Fantastic Beasts in second and third place respectively.

What do you think of My Annoying Brother? Share your thoughts in the comment section below and be sure to subscribe to the site and follow us on Facebook, Twitter, Instagram, and Tumblr to keep up with all of our posts.

Weekly K-pop playlist- November 28th – December 4th

k-pop-1

As 2016 reaches it’s end, K-pop releases start to slow down in light of the new year. In previous years, December was largely abandoned by artists and reserved for the kitschy Holiday tracks. However, over the last couple of years, companies have carried on throughout the month business as usual. We may not be getting an influx of releases like before, but we’re still seeing some comebacks and random singles. So, as per usual, here are a few of our faves from the week from acts including Seventeen, Shinhwa, Hyoyeon of Girls’ Generation, and more!

“Orange” by Shinhwa (Released Nov. 29)

“Orange,” title track off of Shinhwa’s 13th studio album “Unchanging,” is a song well worth the title. As a SHCJ (Shinhwa Changjo, their fanclub name), I’m quite honored that they chose to name a song after their fanclub color. Yes, you guessed it, orange! “Orange” is reminiscent of what everything ‘90s K-Pop was, bubbly and totally cringe worthy, but in all the right ways. It’s a cheesed out love song. “My floating and fluttering footsteps go to you/ Baby I’m in love with you,” yeah, it doesn’t get any more skin crawling then this and maybe it’s because I’m a die heart SHCJ, but I’m absolutely fine with the finger and toe curling lyrics.


Also on KultScene: 2016 Gift Guide For Fans Of Korean Pop Culture [GIVEAWAYS]

It’s probably safe to say that if you listened to the song with no previous knowledge of who Shinhwa was, you probably wouldn’t have guessed that they were six guys all in their mid thirties. but if you watched the music video first, then, well, that’s a different story. Why are these guys mega dorks? It might’ve helped with the recording session, considering the fact that the members are always acting like fools, on screen and off. They’ve been together for so long, that whatever it is that you’re seeing on screen, is literally how they always act when they’re around one another; sudden tickle attacks, everyone ganging up on leader, Eric, and six guys, who just can’t stay still. Now that we’re entering the winter months (here in the Northeast), “Orange” will be a nice song to listen to whenever I need some cheering up from the cold weather.

— Tam

“That Fool” by Jung Seung Hwan (Released Nov. 30)

The talented vocalist from the fourth season of Kpop Star finally made his official debut with Antenna Music recently with the album “His Voice,” featuring the title song “That Fool.” Within hours, his songs took the top spots on Korean music charts and for good reason. The ballads on his album, and this title song in particular, highlight the emotional and passionate way Jung sings. While his voice is stable and technically skilled, the feeling he pours into the song really touches his listeners. This has also been evident from the many popular OSTs he has released this past year, including “Wind” from Scarlet Heart: Ryeo and “If It Is You” from Another Oh Hae-young. Even better, he sounds absolutely amazing live. He promoted his album on Yoo Hee Yeol Sketchbook recently, and performed “That Fool” in a way which absolutely captivated his audience. Jung Seung Hwan is going from strength to strength and I hope this continues for a long time to come!

— Anna

“Mystery” by Hyoyeon (Released Dec. 2)

Every Hyoyeon fan has dreamed of this, but to be completely honest, none of us expected it. One of many surprises from SM’s STATION project this year, “Mystery” is Hyoyeon’s first solo musical effort. A mix of Indian instrumentals and influences from hip-hop and electronica, the song is both hypnotic and dance-heavy, perfect for a hard-hitting performer like Hyoyeon to break it down. While the song hasn’t received much promotional effort from SM (it is a STATION song, after all), she is promoting the song on music shows this week, showing everyone that the queen of girl group dancers can perform both choreography and vocals in a way that no one thought she could.

— Kushal


Also on KultScene: B1A4’s “Good Timing” Album Review

“BOOMBOOM” by Seventeen (Released Dec. 4)

Well, Seventeen has done it again. After “Pretty U” and “Very Nice,” you’d think they would be done with 2016, but oh no. Getting it in just right before the year comes to an end, the group put out “BOOMBOOM.” To say their new track sounds like all of their past singles sounds like a bad thing, but it’s actually not. Seventeen always find a way to take the most childish and saccharine beats and turn them into trendy, hyped-up songs. For “BOOMBOOM,” they took the bubbly guitar reminiscent of Disco era jams like “Play That Funky Music” and turned it into yet another pop gem in their discography. The amazing thing about Seventeen is that, with every release, they follow the same formula, but unlike other groups or producers, it comes out fresh every time. Seventeen’s song, with “BOOMBOOM” being no different, have the shift in beat and vocalists’ tempos that make it an exciting audible experience. Bubblegum pop has always been fun, but Seventeen have taken their signature brand to a whole new ball park of sugariness delight.

— Alexis

What was your favorite song of the week? Share your thoughts in the comment section below and be sure to subscribe to the site and follow us on Facebook, Twitter, Instagram, and Tumblr to keep up with all of our posts.

B1A4’s ‘Good Timing’ Album Review

B1A4
B1A4 always brought something different to K-pop. Of all the boy groups K-pop provides us with, I think this quintet is the one I have personally neglected the most. Their brand of pop tends to lean at a more cheesy ballad angle, which is usually a big turn off for me. B1A4, however, bring a level of innovation to each song that moves them into a space that’s hard to define. To start, think of One Direction through the lens of Seo Taiji’s eyeglasses.

Their leader Jinyoung can probably be thanked for this as his move into producer and composer has not stopped their great run of form. New album Good Timing is probably their best to date. It’s a seriously smooth and diverse long player that retains a sense of playfulness on every track. Best of all Jinyoung and rapper Baro are all over the track list’s credits, a clear reason as to how they perform so well in their niche.


Also on KultScene: Weekly K-pop faves: November 21-27

The album opens with one of K-pop’s patented abstract intros. “Intro” is an interesting little instrumental. A hollow percussive sound taps out a slow beat as sci-fi beeping synths fade in gradually. Those synths are the first sign of B1A4. They’re familiar to fans as a sound they use a lot, especially to contrast with their other signature instrument, the electric guitar. All of the different instruments seem to be reversed. This creates an odd atmosphere, a certain feeling of anxiety that is supplemented well as we move through the album.

Naturally the album then moves into lead single “A Lie,” a not quite ballad about an ending relationship. Like the intro suggested there’s a longing to Jinyoung’s lyrics that have accepted the loss even the pain carries on. Musically “A Lie” is B1A4 at their best. Mixing slight electronics with a band allows a balance of emotions. Pulsing processed drums provide a constant to the verses, giving them freedom to move around whether it’s the member’s vocals or Baro’s raps. The drums take a backseat for the chorus as it provides the emotional brunt of the song, Jinyoung’s falsetto pining as he says he was lying all this time.

“A Lie” epitomizes B1A4’s sound so well that they can move onto different, newer styles in the rest of the album. Tracks three and four provide some lovable pop. “Moment I Fall For You Again” is similar in structure to “A Lie” but takes a more soulful route. Its verses are loungy and its chorus is cheekily inquisitive compared to the passion of “A Lie.” By the time “Good Timing” comes along you’ll probably wish they had switched it up somewhat despite it adding more to the B1A4 brand. This time it’s a bit more ‘80s, the electronic drums are more clearly electronic, and the chorus has a much more prominent hook. I don’t know if I really like it but I do appreciate the fact that they go all out and give it a guitar solo. I mean, it has to be an upside given how few K-pop songs you can play the air guitar to.

“Nightmare” arrives at a great time on the album and probably provides Good Timingwith the impetus it needed to keep it going. “Nightmare” is a hazy reggae track that jettisons the structures and sounds we’ve gotten used to over the first four songs. Interestingly as well, B1A4 uses synths to create the sound coupled with a classic reggae beat. Eventually reverbing guitars and hammond organs bring the highlight in the second half of the verses. As the title informs us, it’s not a sunny reggae track. Not quite on the dub spectrum but there’s an uneasiness to the way it sways.

The album’s opening half is characteristic of the consistency and skill of B1A4. Their unique flavour permeates throughout an album that does not stop giving. “Sparkling” is synth-led urban pop that goes past just sparkling and pops right out. Shimmering synths lead up to the chorus, which then has a guitar take over funk duties as it becomes more chant-like. Baro shines here along with CNU, whose voice has fragility to it that brings out great emotion. “To My Star” provides the smoothest moment yet, with Its synths well supported by keys to make a chilled slow jam before it picks up again.

“Melancholy” does a great job of masquerading B1A4’s anxiety. It’s a contradiction of sounds and words that somehow comes together. Similar to their punchy and weird single from 2013 “What’s Happening,” “Melancholy” has tiny details and big transitions that move the song to place we could never expect. Its effusive synths and dazed vocal delivery constantly clash with the repetition of the word “melancholy.” It’s a mess of tones and ideas that feels true to the melting pot of emotions that exist in this album.


Also on KultScene: KBS K-drama designer Minjung Lee helps bring characters to life [INTERVIEW]

The energetic high of “Melancholy” gives way to a more subdued conclusion. Ballads “I Will Find You” and “Together” have some nice intricacies although do nothing to stand out here. “Drunk On You” meanwhile is a wavy hip-pop track that shows how best to make a predominantly rap sounding song sound good with a pop angle. But, let’s be honest, put B1A4’s vocalists on any track and it’d be hard to not make at least a little delightful.

B1A4’s plight is that they are too unique. In Korea they may have once been popular but now that heavy hip-hop and EDM sounds dominate boy groups it’s hard to see them finding a lot of success. That being said they may attract a more mature ballad-loving audience looking for something to spice up their usual coffee-shop playlists (no pumpkin spice jokes please). Similar to Beast who were more known at home for their mid-tempo tracks. Even internationally their boy next door image is taken over by newcomers like Astro who appeal to on much easier levels than B1A4.

No matter what though, Good Timing shows the diversity B1A4 can find within their own style. Given the length of a full album we get a number of great ideas and sounds that all mesh well together as Good Timing traces the steep highs and deep lows of any relationship. Songs are clustered together in terms of positive and negative views of the relationship. It’s hard to keep up with where they are in the relationship but by the time “Melancholy” comes along it’s impossible to even know what to think anymore. In the best possible way, the album itself is as much of an enigma as B1A4.

What’s your favorite song from B1A4 and this album? Share your thoughts in the comment section below and be sure to subscribe to the site and follow us on Facebook, Twitter, Instagram, and Tumblr to keep up with all of our posts.

KBS K-drama designer Minjung Lee helps bring characters to life [INTERVIEW]

Minjung Lee Kdrama designer interview

Fashion plays an important part in Korean films and K-dramas—from the Joseon era girls who are free to roam in boy’s clothing to the newly rich women obsessed with name brand items—clothing defines and transforms characters. There may be a reason that so many K-drama plots, both contemporary and historical, feature makeovers. Nothing visually symbolizes change and new confidence quite like new and more flattering clothing. Costume designers know that costumes have a lot to say. According to designer Minjung Lee, no one should take costuming for granted.

The outfits are an essential part of historical Korean dramas, contributing to both character development and cinematography. Historically accurate costumes help recreate eras so vividly that viewers feel temporarily transported in time. Those are the clues that Lee seeks to express when she envisions drama costumes.

Currently a visiting scholar at UC Davis, Lee worked as a costume designer for KBS Artsvision for 10 years. She focused on costume design because of her interest in the history of Korean clothing, but also because she was fascinated by the psychology of fashion.

“I really wanted to read someone’s mind, to understand why they wore what they did,” Lee told KultScene.


Also on KultScene: Shopping for the K-obsessed: KultScene’s 2016 gift guide [GIVEAWAYS]

This vision to see clothing as a reflection of personality helped Lee create costumes for characters in a range of KBS historical dramas. From the royal robes created for Kim So Eun in Empress Cheonchu: The Iron Empress to Kim Hyun Joong‘s Inspiring Generation wardrobe, Lee researched and created authentic designs that helped bring the characters to life.

Lee’s first experience creating a costume did not live up to her expectations. It happened in middle school, when her class was planning a costume parade. She knew what she wanted to be but the costume did not exist, so she had to make it.

“I wanted to be a tree but then I thought, how do you make a tree? I had to figure it out, to find out where there were fabric stores in Seoul. My mother didn’t even know. It was my first costume and it was not very good.”

The tree costume, fashioned from nylon tent material, may have disappointed her but that did not discourage Lee from studying fashion for her undergraduate degree then going on to pursue a master’s degree in Korean costume and a PhD in the aesthetics of dress at Seoul National University.

“My mother wanted me to be a doctor, but my talents fell somewhere between the scientific and artistic,” said Lee. “I Ioved to draw but was not talented enough to be an artist. Nothing looked like I wanted it to. Textiles seemed like a good way to combine the scientific and artistic.”

Her university studies included dyeing, printing, design, illustration, and marketing. Lee became so interested in the psychology of clothing that she briefly considered a career in psychology. Then she received her first costume request: The priest at the church she attended asked her to make him an authentic Gogoryeo era (37 BC–668 AD) costume, because he was studying martial arts.

Fulfilling that request was a challenge for Lee, as much of the dress history she studied in the past had focused on Western fashion. So she took a class in Korean dress history but there were few illustrations of what Goryeo era clothing actually looked like. Descriptions of Goryeo period clothing was mostly gathered from tomb paintings and the rare intact clothes displayed in museums were those worn by nobles. Rare Goryeo-era artifacts were mostly stored in North Korea, and while Lee attended school even scholarly access was limited.
There was no way to know what colors people wore, or what patterns tailors used. Despite the challenges Lee was determined.


Also on KultScene: You too can be a k-pop producer thanks to Makestar [Interview]

She contacted the costume department at KBS and asked to visit their storehouse to see costumes of that period. They agreed. “They could have rejected me but they let me look at the clothes in their warehouse.”

Exploring the KBS warehouse was so much fun Lee decided not to major in psychology but take a course in 10th century history. She eventually she became a costume designer at KBS Artsvision.

“After I got acquainted with the people at KBS I knew I had to become a costume designer,” she said. “I didn’t know anything about being a costume designer, no idea what was involved, but I knew I had to do it. I thought if I can interpret raw data into costumes, it will be perfect.”

Part of the motivation was the clothing, but also because Lee herself is a fan of Korean dramas. “I love every kind of TV,” she said. For a decade she worked on a variety of dramas, set in different centuries.

Once she starts working on a drama wardrobe, Lee says it is an all-consuming process and that she can think of nothing else. After she reads the script, Lee begins to research costumes of the period and create a wardrobe that best portrays the characters. She researches textiles and pays painstaking attention to the details–from hats to belts to jewelry– that make clothes seem authentic. Based on her research, she also has to create a budget and stay within it, oversee the production of all the drama’s clothes, manage fittings, and supervise alterations that might be required while filming. After the drama is over, the clothes must be collected and catalogued before storage.

Her roster of dramas includes Empress Cheonchu: The Iron Empress (2007), King Geunchogo: The King of Legend (2010), which she won an award for, The Princess’ Man (2011), Jeon Woo Chi (2013) and Inspiring Generation (2014).

Despite the rigorous research that goes into costume design, some historically accurate details may not be appreciated by a drama’s cast or crew. When Lee’s research led her to design clothing with sleeves that passed the fingertips, the crew was not pleased.

“The staff got mad at me because the sleeves dragged and ripped off, so I had to shorten them,” she said.“[And] sometimes the actors do not feel the clothes are flattering so they have to be altered.”

After years of designing costumes set further in the past, Minjung Lee designed clothes for the 20th century historical drama Inspiring Generation, set during the era of the Japanese Colonial Rule of Korea (1910 to 1945). “The clothes in such dramas are more realistic since they are well documented,” she said. “It makes it less of a challenge, but easier to replicate.”

Lee also hopes to design costumes for films, citing The Royal Tailor, starring Park Shin Hye, as an excellent example of faithful costume replication. “The costume designer was brilliant, one of the best. I actually made my dream come true by pursuing textiles, but I want to be a designer like her. That is my ideal.”

The costumer has written about dress aesthetics in the era represented in Inspiring Generation in her PhD dissertation, “Dress and Ideology during the 20th Century of Korea,” where she examined the clothes and ideology of that time. She presented a paper “Fashioning identity and Ideology in Inspiring Generation” for a Fashion in Fiction conference and recently also spoke about the era at a Fashion Institute of Technology conference in New York.

Minjung Lee is currently living in the U.S. and taking a sabbatical from her design work while serving as a visiting scholar at the University of California-Davis in the Textiles and Clothing/Women and Gender Studies departments. When she returns to Korea in February, she plans to write more about the significance of fashion. “Academia does not always respect dress,” she said. “They take dress for granted and fail to see it in the social context in which it originated.”

What do you think of Lee’s take on K-drama fashion? What’s your favorite historical drama fashion? Share your thoughts about this article in the comment section below and be sure to subscribe to the site and follow us on Facebook, Twitter, Instagram, and Tumblr to keep up with all of our posts.

Weekly K-pop faves: November 21-27

k-pop playlist November 27

As the end of the year inches closer and closer, so does the wintery weather and K-pop’s seasonal tunes have begun in earnest. Both B1A4 and Dok2 released wintery singles this week, while Sistar and Zico (plus Crush and Dean) also returned with songs that are perfect to listen to at this time of year.

“A Lie” by B1A4 (Released Nov. 27)

When it comes to B1A4 making a comeback, there’s no doubt that this group will deliver. They may be a bit lesser known internationally than some other K-pop boy bands, but the group’s production creds and their harmonious vocals actually make them one of the most solid acts in the industry. Their newest song “A Lie,” co-written by Jinyoung and Baro, combines B1A4’s quirkiness with their more soulful side, resulting in a wintery rock ballad that plays with with subtle electronic melodies before resulting in the building chorus. Like many of B1A4 songs, “A Lie” gets better with each listen so as to pick up on each nuanced beat. The accompanying music video is shot beautifully and combines seamlessly with the song to depict a short, yet meaningful, story.


–Tamar


Also on KultScene: Shopping for the K-Obsessed: KultScene’s 2016 Gift Guide [GIVEAWAYS]

“Put it Down” feat. Kim Hyo Eun, Chang Mo by Dok2 (Released Nov. 24)

Despite the new drama Entourage (yes, a “remake” of the American TV series) getting bad reviews, the soundtrack is pretty solid. One of the newest releases brings Illionaire Records’ Dok2, featuring rappers Changmo and Kim Hyo Eun. “Put it Down” strays from the heavy trap sound Dok2 has been using for awhile and slows it waaaay down. His flow has never been that hard-hitting, but paired with this almost dreamy beat makes it a pretty laid back track. For lack of a better word, “Put it Down” is a pretty refreshing track in Dok2’s repertoire. And since I’m already resorting to cliches, I’ll go onto saying it’s perfect for the season. It’s great to see Dok2 leave the club and the flexin’ for a bit.

— Alexis

“One More Day” feat. Giorgio Moroder by Sistar (Released Nov. 22)

I only realised it now, but Giorgio Moroder’s move into K-pop should have been something we were all looking forward to for a long time. His trademark electro disco sounds have influenced the majority of the big producers in K-pop and they would fit just about any group he could get his hands on. So it was great to see him pair up with vocal heroines Sistar for this project song, “One More Day.” He mixes his two favourite sounds for an EDM inspired disco track, where Hyorin’s “woah ohs” recall the discoballs, while his synths are modern and heavy. It’s produced as well as you might expect, but falls short of being great thanks to the attempt to meld these two styles. But its highs are greater than its lows and even better is the lesbian-revenge music video that comes with it.

— Joe


Also on KultScene: The new evolution lives on: 2NE1’s disbandment through a Blackjack’s eyes

“Bermuda Triangle” feat. Crush, Dean by Zico (Released November 27th)

This is the collaboration I’ve been waiting for. I’m also trying everything in my might not to type everything in caps lock right now — the feels! A few things I absolutely love about Zico, Crush, and Dean are their versatility and the passion that oozes out of their souls for music. We all know Zico is always 200 percent when it comes to his raps, and Dean’s vocals are sweet like honey, but, excuse me, Crush? What did you say? “Y’all fake bitches tryna act like me.” That part in the song caught me off guard the most but how is it that I actually don’t hate it and wish he’d spit more fire like that. At first, I was contemplating on not tuning in for the MAMA Awards coming up this week but, I mean, if their live performance is going to be as lit as this song and music video are, then hell yeah I’ll wake up at the crack dawn to witness what’s about to be an epic stage!

And, oh, I mean, I’m sure you’ve already noticed, but can we talk about how visually appealing these guys make this kind of plain video? Well, maybe minus Zico’s grills. Zico wasn’t kidding when he said “paint a perfect picture.” If these three showed up at my local church, then I’d attend mass every Sunday, even though I haven’t gone in over eight years. Whoops.

— Tam

What was your favorite song of the week? Share your thoughts in the comment section below and be sure to subscribe to the site and follow us on Facebook, Twitter, Instagram, and Tumblr to keep up with all of our posts.

The new evolution lives on: 2NE1’s disbandment through a Blackjack’s eyes

I woke up yesterday morning with no knowledge that breaking K-Pop news had transpired overnight. Like most millennials, I immediately grabbed my phone upon waking, laying in bed and scrolling through Facebook and Messenger.

“Why is 2NE1 trending?” I thought as I clicked through the mobile Facebook app. I assumed it was news of another CL English release, or could it be something related to Dara? Tragically naive, I continued to believe the news would be minor and only related to one member of the group. That is, until I saw the words “2NE1 Disbandment” come up across my screen. In disbelief, my fingers immediately closed the app. Is it actually happening? I raced to check major K-Pop news outlets for answers.

“YG Announces 2NE1’s Disbandment and Nam Tae Hyun’s Departure from WINNER,” the headlines read, and my heart sunk. Don’t get me wrong. As a Blackjack who felt the heartbreak of Minzy leaving a few months ago, the frustration of Bom’s scandal, and YG consistently delaying comebacks — as well as the sobering dread of consecutive disbandments and member leaves come out of this year — I was aware that 2NE1’s untimely breakup wasn’t too far off. As a result, I think my K-Pop fanboy emotional turmoil has been spread out across this year, so the blow of 2NE1’s disbandment was small in magnitude, but still sharp, painful, and cold.

Unlike many other dedicated K-Pop fans, my story with 2NE1 didn’t begin with their debut. I wasn’t actually made aware of 2NE1 until December of 2011, when I still thought K-Pop was over-autotuned garbage (sorry, I was a bratty middle-schooler). My friend Alice, insistent on proving me wrong, sat me down in front a computer screen at our town’s public library. I watched, skeptical and stubborn, as she pulled up “I Am the Best” and jammed her headphones in my ears. She pressed “play,” and my life was instantly changed.

i-really-am-the-best

To say I was absolutely amazed is more than an understatement. From the dazzling lights to the metallic outfits and shiny sets, I saw 2NE1 take music videos to a level that American pop stars rarely have. And the song — full of bombastic confidence, strong vocals, and unparalleled power — redefined my understanding of music. Until then, I was listening to the conventional mainstream American pop artists and, not to say that those artists aren’t talented or deserving of their fame, I wasn’t entirely satisfied with my music options. In my search for a musical identity, 2NE1 filled a large, gaping void with a more refined sound and visual than I believed Western music could offer. From that one, fateful day, I ran forward into the world of K-Pop and I haven’t looked back since.


Also on KultScene: Shopping for the K-Obsessed: KultScene’s 2016 Gift Guide [GIVEAWAYS]

Yes, I believe I missed out on being a Blackjack during 2NE1’s formative years. That didn’t stop me, however, from watching all of their old music videos and performances, getting to know each member, and watching the entirety of 2NE1TV as an optimistic grade-schooler. And I was not only amazed by their music and performance ability, but also by their style, by their confidence, by their boldness. I was amazed by the stunning music videos, by the colors and designs they wore in their clothes and hair, by the choreography they seamlessly danced through in beautiful, eye-catching sets. 2NE1 was sharp and powerful, but still beautiful and evocative. Something about them was so fresh and refined, like they had completely reinvented pop culture and fashion to support their own extraordinary style and swag.

No, 2NE1 was not K-Pop’s first “edgy” girl group — the most frequently cited counterargument to that claim is simply the existence and legacy of Brown Eyed Girls, another girl group I deeply respect. But 2NE1 had a lot to do with breaking the girl group standard. They mixed hard-hitting sounds with loud personalities and fun performances to make themselves visibly and audibly infectious. I was pulled in by 2NE1 because they gave off an an aura of their own, creating a certain vibe that was entirely unique to them in the competitive world of K-Pop girl groups.

Now, I’m not saying they ignored every rule of the girl group world. For one, they definitely capitalized on the hook song trend — while Girls’ Generation sang the words “gee” and “baby” in rapid repetition and Wonder Girls did the same with “Nobody,” 2NE1 followed a similar formula with their songs “Fire” and “I Don’t Care.” But unlike other K-Pop groups, 2NE1 stood for more than wooing the boy.

They weren’t ‘cute,’ and they didn’t try to be likable or visually charming with their music. Instead, they came to make a statement, something K-Pop groups rarely do. Their refusal to follow the typical girl group formula of the time and ability to set their own trends has, no doubt, contributed to the empowerment of women, both Korean and international and growing confidence among all of their fans around the world. Watching their facial expressions, choreography and vocal color develop throughout various performances, I began to see that 2NE1 had created their own unique sense of femininity, one that wasn’t so focused on being delicate, innocent, and pretty. Even though each of these girls are visually stunning, they weren’t popular for their looks, as many groups are — they were popular for relatable and exciting music, and for carrying themselves with so much prowess and fierceness. Fans found solace in not only their confidence and unapologetic badassery, but also their ability to connect with listeners. I was captivated by every performance — I grew an attachment to their vibrant stages, high-quality music, and colorful visuals over time.

concert

And while they opted not to maintain the conventional charm that other girl groups did, CL, Dara, Bom, and Minzy showed that they were funny, loveable, and caring through 2NE1TV. From shopping trips to MV shoots, it was clear that they were hardcore onstage, but real, down-to-earth people offstage. I learned to admire them for both sides — I wanted to be just as confident, commanding, stylish and refined as they were when they performed, but also as loveable, friendly, and funny as they were when they weren’t on stage.

love-them-sm

In terms of the grand scheme of K-Pop success, I think it’s easy to forget just how successful as a group they were due to their lengthy absence and limited discography. The girls are considered digital queens for a reason — with only four major Korean album releases, they’ve had 12 number-one songs and many more within the top five of digital charts. To this day, none of their Korean singles have ever charted below #4 on weekly charts, something that no other Korean girl group has been able to accomplish. With the exception of their final album Crush,, 2NE1’s Korean albums have also sold in excess of 100,000 copies, making them one of the only girl groups in the modern K-Pop era to achieve both digital and physical success. During their most active years, 2009 through 2011, they were the most nominated and most awarded artist at the Mnet Asian Music Awards. Within only three years, 2NE1 had won four MAMA daesang awards, the highest of any artist in history (including legends like Rain, BoA, Girls’ Generation, TVXQ, etc.), until BIGBANG overtook them in 2015. And despite not having been awarded since 2011, 2NE1 is still tied for most awarded artist at MAMA for non-daesang awards. To anyone who watches the charts or award shows closely, 2NE1 is legendary for being able to command such popularity and success in such a short amount of time. Along metrics of public impact and numerical success, along with style and music, there is no other K-Pop artist like them.

mama

But as we all know, that success didn’t last forever. YG’s poor management steered them into a downward spiral, one that started with some delays, saw a drug scandal in between, and ended with a member leave before announcing their disbandment. To this day, I’m sad that I never got to see 2NE1 at their prime, performing daily on music shows or taking awards at MAMA. But the positives definitely outweigh the negatives.

2NE1 effectively changed my life. As an impressionable student watching their videos and performances, I was inspired, and my ambitions shifted. I was now more immersed in the 2NE1 aura that was so beautiful, strong, talent-oriented, and well-presented. I worked to emulate it in my own, not-as-glamorous life — from buying some nicer clothes and working harder at my own singing, to doing better in school and becoming a leader in my school community. 2NE1 had and still does give me motivation to be the best version of myself, and that passion has permeated all aspects of my life. Watching 2NE1 on- and offstage has given me the determination to achieve the same level of quality and success in my life that they brought to every project they worked on.

Not to mention, 2NE1 is what started me on my journey as a K-Pop fan — from them, I hopped over to videos from f(x), Girls’ Generation, BIGBANG, SHINee, 4Minute, KARA, and more, each of whom modified my worldview and intensified my ambition. As an Indian-American, learning more about K-Pop exposed me to aspects of Asian culture I was unaware of as well. I owe all of that to 2NE1, and I’m eternally grateful. As they became less and less active, I watched their videos with love and a heavy heart, embracing the lighthearted nature of “Can’t Nobody” and “Fire,” and admiring the fierceness of “I Am the Best” and “Come Back Home.” I’ve fallen in love with all of their songs over the years, and I’ll never stop listening to them. That’s right, the New Evolution of the 21st Century (the core meaning of 2NE1’s name) does not end here. Whether it’s in Blackjacks’ hearts or ears, 2NE1 lives on.


Also on KultScene: You Too Can Be a K-Pop Producer Thanks to Makestar

In many ways, this disbandment could mean we might actually see more of them, now that the members are no longer under the group’s constraining framework that, given logistical problems and YG’s subpar management, just wasn’t working. CL is still working on English music, and while succeeding in the American music market is hard, it isn’t impossible, and I have faith in CL to give us some good music over the next few months. Dara is still signed to YG, and I’m excited to see her as an actress soon in her upcoming movie One Step. Minzy is now under Music Works, and her solo debut is hopefully only months away. And that leaves Bom, whose future is currently being called into question after it was announced that her contract with YG was not renewed. But I have faith — her recent Instagram post shows her “working on a song to sing” for us all soon. We can only wait, and hope that, in due time, Bom will regain the strength to come back and give us something new. While we probably won’t see them together anytime soon, the fact that each of them may have a future available to them in the entertainment industry says a lot about each member’s power, talent, and versatility. And as a Blackjack, that’s something I’m proud of.

beauty

Thank you, 2NE1, for inspiring me to remain open-minded and receptive to different types of entertainment and music. Thank you, 2NE1, for giving a voice to the “Lonely” and “Ugly”, those of us who needed to be told that we are, in fact, more than what we see in the mirror. Thank you, 2NE1, for having such a transformative impact on my life. Thank you, 2NE1, for defining so much of my livelihood growing up.

Thank you for everything. Nolza forever!

How do you feel about 2NE1’s disbandment? Share your thoughts in the comment section below and be sure to subscribe to the site and follow us on Facebook, Twitter, Instagram, and Tumblr to keep up with all of our posts.

2016 Gift Guide For Lovers of K-Pop, K-Drama, & K-Beauty

KultScene 2016 Holiday gift guide feat TWICE!It seems like the holiday season already began as far back as September, but for many of KultScene‘s readers it kicks off in earnest on Thanksgiving day when the Black Friday sales jump into action in the US (and much of the rest of the world!) Every year, we’ve greeted the busiest shopping season of the year with our K-pop-oriented gift guide and once again we’ve put our heads together and come up with some great ideas.

Albums and K-pop swag may be a lot of fun (all the lightsticks and posters!!) for the music fans, and you may be tempted to see if that drama you know they love is available on Amazon, but there’s so much more out there! Along with our recommendations, we’re offering a few discounts and giveaways throughout the next month, so make sure to check back throughout the holiday season!

Scroll below to see our rotating giveaways. Currently we’re giving away a Korea Curated Box, so scroll down to enter!

For The Masking Fiend

There’s a lot of K-beauty-oriented subscription boxes out there (and on this gift guide), but Piibu Subscription Box is the answer to every masker’s dreams. If you know someone who has ever tried the 10 masks in 10 days challenge, Piibu’s box filled with different masks is perfect for that. The monthly subscription box comes with a variety of masks from different Korean brands.

Price: $19-108, depending on the subscription plan

Piibu is offering KultScene readers a chance to win a box, so enter below (begins at midnight 11/24). However, this is only available for those in the US, sorry!

Update: Thanks to everyone who entered our Piibu giveaway! Congratulations Naomi Pangelinan for winning!

For People Who Love Wearing Their Fandom Hearts on Literal Sleeves

Everyone loves T-shirts, right? TeePublic gives artists an opportunity to sell their designs for $20, and there are some really great K-pop themed ones available through the outlet so just dig around a bit. We’re fans of designs by sittinginclover and dekoreate, but there’s a lot more K-related items on the site. The site is called TEEPublic, but you can also get the designs on a variety of items, like cell phone cases and mugs!

Price: Tees for $20

For the K-pop Inept

Just in case someone in your life is completely lacking all knowledge of Korea’s music industry, Woosung Kang‘s recently released The KPop Dictionary is probably a good place to start. Or, you know, take a look at our other fact-finding suggestions.

K-Pop Dictionary

Price: $6 for Kindle version, $13 for paperback copy


Also on KultScene: 2015 Gift Guide For Fans Of Korean Pop Culture

For The Skin Tone Perfectionist

For some people, sunscreen is all you need before leaving the house. For others, you better have your primer, foundation, powder, and setting spray. Most of us are somewhere in between. Missha makes it pretty easy, with their BB Boomer primer setting things up as a great base for whatever you’re dressing your face up with. (Plus, Alexis swears by their Time Revolution Essence!). Everything on Missha’s site is 30% OFF between Dec. 1-27 and there’s a lot of free gifts, including sheet masks and samples of some of their Time Revolution products.

Make sure to enter our Missha X KultScene giveaway! We’re giving three winners a gift set worth $90 featuring the BB Boomer, Missha’s Time Revolution Night Repair Science Activator Ampoule, Time Revolution The First Treatment Essence. However, only U.S. residents can participate since the prizes must be sent to an address within the country.

misha-bb-boomer-kultscene

Price: Regular $15, but on sale for $9

Thanks to everyone who entered our Missha giveaway! The winners have been notified.

For The Lipstick Loving EXO-Ls

Apparently, Sephora has shades in their Rouge Cream Lipstick line that sound suspiciously like they were named after songs by EXO, like “Call Me Baby” and “Lucky One.” It may or may not be related, but it’s a nice little token with an inside joke for anyone who wants a piece of K-pop in their makeup bag. [Let KultScene know if you find any other K-pop connections at Sephora!]

Sephora Lucky One EXO lipstick KultScene

Lucky One

Price: $12.50 each

For The Lipstick Loving Wino

No, I don’t mean a fan of WINNER (shout out to Inner Circle!). Style Korean has a lot of really cute products, but our favorite is their Labiotte Wine Tints. Or just buy them some soju or plum wine!

 

Price: $9 each

For The K-pop Fan Always Losing Their Headphones

Psy apparently tested these adorable brightly colored earbuds from Soul Electronics. So if that celebrity endorsement matters to you, here you go! They come in a variety of different neon hues so can suit just about anyone’s taste. (And maybe buy an album or two with them?)

kpop_product_shot_pink

Price: $50

For The K-Beauty Confused

What the heck is the 10 step solution? If your giftee, or yourself, are befuddled by the nuances of K-beauty skincare, the BomiBox is the perfect place to begin. Each box comes with eight full or deluxe sized Korean beauty products, ensuring that you’ll have a diverse range of items to peruse as you dig further into K-beauty.

Bomibox KultScene

Price: $37, but if you use the code KULTSCENE you get $2 off each order you make. For life!

Thank you everyone for entering and congratulations, Briana Fortunato!


Also on KultScene: 2014 K-Pop Inspired Gift-Giving Guide

For The Cuddle Buddy

Zombie Mamma makes some adorable K-pop plushies, specialized upon request. So if you know someone who wants to be able to brag about sharing a bed with their favorite Korean star… Here’s your chance! Contact Zombie Mamma through her Facebook page.

Zombie Mamma K-pop plushies

Price: Prices range from $50-$60, depending on how elaborate you want to get with the hair, outfit, etc.

For The Burgeoning Anthropologist

K-beauty and K-pop is good and all, but is that really what Korea’s all about? Definitely not! Korea Curated and Inspire Me Korea are two different subscription boxes that bring a little bit of Korean culture straight to your front door.

Korea Curated offers subscription boxes featuring Korean items that aren’t typically sold outside of Korea. Each month’s box can feature anything and everything, filled with things such as Korean snacks, toys, artwork, socks, craft projects, and more. (Plus it’s run out of Korea by a married couple, Cory and Marie, which you know it’s filled with love!) If you use the code KULTSCENE, you’ll get 20% off your first order.

Korea Curated boxes KultScene gift guide

Price: $43-75, depending on the size of the box.

Inspire Me Korea, on the other hand, offers the most diverse Korean subscription boxes around with their monthly culture boxes geared to both men and women, plus they also feature a beauty box. It’s UK based, but don’t worry, they ship their boxes around the world. If you use the code KULTSCENE you can get 10% off your first order.

Inspire Me Korea Box KultScene Gift Guide

Price: £13.99-40 (about $18-100 USD), depending on the subscription

a Rafflecopter giveaway

For The Foodie

Watched Let’s Eat or Drinking Alone? There’s so much food, how can you not want to try some Korean food firsthand? We spoke to the women who started Crazy Korean Cooking years ago, but they have these DIY kits that we think would be a great addition to any kitchen pantry.

They also have a great option to get meals shipped directly to your door , and if you use the code KULTSCENE you can get 25% off your first order. Or, if you’re looking for something more stocking-sized, there’s also the A Very Crazy Korean Christmas Gift set filled with some fun items, ranging from food to kitchen gloves. (Literally!) If you’re interested in that, use the code KULTCRAZY to get 10% off. Both codes expire on Dec. 18, so decide which delicious-looking foodstuff you want soon! There may be times when you want to get drinks such as Soju in very cute mugs. If you’re a K-pop and K-drama series fan, you could get custom mugs with photo of your favourite singers or stars making it even more personal to you.

DIY Crazy Korean Cooking

Price: $19-85

What’s your ideal holiday gift, either for yourself or for others? Share your thoughts (and pictures of your holiday shopping!) about this article in the comment section below and be sure to subscribe to the site and follow us on Facebook, Twitter, Instagram, and Tumblr to keep up with all of our posts.

You too can be a k-pop producer thanks to Makestar [Interview]

makestar interviewEvery minute nowadays there’s a new service disrupting one industry or another. For the hospitality industry, it was Airbnb. For the taxi industry, it was apps like Uber and Gett. And for K-pop, it’s Makestar. The crowdfunding service is about a year old, but has already started to shake up the Korean entertainment industry.

Through a variety of fund-raising campaigns, running the gamut between things like photobooks for well-known acts to funding the debuts of rookie K-pop idol groups, Makestar has been giving the less-well-funded Korean acts a chance. K-pop acts like Crayon Pop, 24K, Nine Muses, Astro, and the recently-departed Rainbow have benefited from Makestar’s unique approach to connect, both financially and on a personal level, Korean stars with their fans. By having fans pledge funds ahead of production of an album or special project, Makestar is helping Korean entertainment companies ensure that there’s an audience for their production. And a profit.

According to Brian Kim, Makestar’s chief product officer, the company’s goal isn’t simply to fund K-pop projects, but actually better the K-pop industry. Makestar’s not just about K-pop, but it is the company’s main forum of business right now. They have also featured a handful fundraising campaigns on the site for films and musicals, but the majority of their current projects are geared towards music fans.


Also on KultScene: From ‘Genie’ to ‘Wolf’: Dsign Music believes the future of music begins with K-pop [INTERVIEW]

“We’re really focused on what the fans want,” Kim told KultScene over the phone, explaining that a lot of his job revolves around communicating with the pledgers. “We’re trying to make new opportunities for fans to have their voices heard a little bit more by the industry. I guess that’s the foundation where we started.”

Foundation or not, Makestar is definitely helping fans — particularly international K-pop fans — get their voices heard. Kim’s most notable example was a recent interview with Stellar that an Australian fan got to MC, which featured questions the fan had gathered from Stellar fans from around the globe. Practically unheard of in the K-pop world, the interview was part of a fundraising campaign for Stellar that featured fans spreading the word about both Stellar and the Makestar project. According to Kim, Stellar’s willingness to try new things with Makestar has helped the crowdfunding platform grow.

“Because of Stellar’s projects we’ve tried new things, like mashing up the fans dancing with Stellar’s music video and having it officially sanctioned and so on, to even basic things like Ask Me Anything kind of thing,” explained Kim. “We’ve tried new things where fans get to feel closer with them and [Stellar] have been very receptive.” Kim also added that the other Korean management companies have been more receptive of Makestar’s suggestions on whatever project they’re pursuing through the site as a result of Stellar’s example.

Even KultScene’s staff got on board: Joe showed off his production cred on Twitter earlier this year.

 

Convincing Korean entertainment agencies to try out Makestar wasn’t the easiest thing at the beginning, despite Makestar coming with powerful backing. The CEO, Kim Jae Myun, was a co-founder of FNC Entertainment. “He was the one who created CNBLUE and FTISLAND,” Kim interjected. Nearly a decade after FNC’s founding, Kim created Makestar to see if mass fundraising would work in Korea’s rigid entertainment environment. At first Makestar met with little success, but as the company started seeing success with their campaigns, entertainment companies started approaching the service about setting up their acts with a fundraising project.

Makestar’s success relies on the popularity of K-pop, and the relative small market that Korea’s estimated 300 entertainment agencies have to partake in. “Before Makestar, it was kind of understood, you know, ‘we just don’t have the funds, we don’t have the resources, that’s not the way it works.’” Single after single was the only way many small Korean agencies felt they could promote their act, hoping for a hit to compete with the bigger acts.

“A-listers will always be A-listers. They’ll always have concerts, big events, and their albums will do well. The name value itself will carry,” Kim explained, mentioning some of Korea’s largest entertainment companies like SM Entertainment, YG Entertainment, and JYP Entertainment. “One way we discovered [potential] disruption was [by asking], ‘Is this the only way?’ If funds are a problem, crowdfunding can kind of solve that. If getting word out is a problem, the project can help with the premarketing and marketing, and we’re getting into postmarketing.”


Also on KultScene: This is the hardest K-pop quiz ever

International fans are very different than Korean fans, which Kim and Makestar are very conscious of when creating their campaigns. Boy bands will typically garner pledges primarily from middle-aged Japanese women, but well-known acts internationally, like Crayon Pop, will see about a third of their funding coming from the US and other English-language markets. Makestar’s services are offered in English, Japanese, Korean, and Chinese, but they want to make it even more internationally focused. “American fans are very different from French fans because Americans and French people are very different,” said Kim. “What we’re trying to do now is involve fans in what we’re doing at Makestar, whether it be suggestions, whether it be engineering a project. So if you like BTS and you’d like BTS to run a project at Makestar, what would you think as a fan would be a really good project to run? We’d really like to start crowdsourcing those ideas as well because at the end of the day who knows better than the fans?”

Through a variety of campaigns and offering different rewards, ranging from production credit to meeting and spending a day with K-pop stars, Makestar guides the fundraising efforts of K-pop acts. Kim reassured KultScene that it was Makestar acting as a consulting service, not Makestar acting as a secondary managing company. “At the end of the day, the management companies have the final say as to how the project proceeds. Sometimes it comes out pretty much as we expected, but other times, because of some additions that the management company has made on a whim, basically, made based on nothing, we do tend to have burps here or there.”

While there may be slight issues Makestar seems to have figured out a way to ensure that campaigns succeed and they’ve had few failures recently, although a high profile campaign for Xia Junsu failed last December when it came about $300,00 short of its $838,000 goal. Garnering more than two times the goal isn’t uncommon: Stellar’s “Sting” album production project was funded more than 500 percent times the initial goal of $10,068.97, and brought in more than $53,000. The projects range varies, with smaller ones aiming for around $10,000 and larger ones by more popular acts, like Astro and Rainbow, angling closer to $30,000. Makestar recently saw its first crowdfunded debut from Momoland, who raised a little over $12,000.

What’s next for Makestar? Not concerts, said Kim. “We do have plans for concerts, but we do really want to make them special. We don’t want it to be just about money, money, money for [the stars] and the management company, because if that happens, we know that it’s not going to be a special occasion [for the fans], other than the concert. So we’ve been racking our brains about creating a project style where the stars can visit different corners of the world and have that special connection with the fans. We’re holding off on that.”

What do you think of Makestar and their campaigns? Reach out to them via email if you have any ideas about campaigns! And share your thoughts about this article, and K-pop fundraising, in the comment section below and be sure to subscribe to the site and follow us on Facebook, Twitter, Instagram, and Tumblr to keep up with all of our posts.