Block B's "HER" Music Video & Song Review

I have to admit that I was quite surprised when I heard about Block B‘s comeback with HER; looking at the teaser, I thought that it would be a cheesy, typical “safe” phase that idols go through every now and then. Boy, was I proven wrong! This was a pleasant discovery of how this group managed to maintain their goofy and playful style while not succumbing to the cutesy, “I’m in love” trope.

Music Video

While I did in fact enjoy watching this video, I must say that it was all over the place. Of course, Block B is known for their interesting and crazy music videos, but it took a while for me to understand what was going on. That’s not such a bad thing, though; they get more views on the video as people rewatch and try to make sense of it!

Atmosphere

This was a huge mixture of bright, super-saturated colors, and exaggerated expressions, which combined with the attention-grabbing, deep rendition of the chorus in the beginning, makes you want to get up and dance along. HER may be upbeat and cute, but it’s silly and full of personality! I mean, come on, just look at all their cheesy grins:

To be completely honest, I can’t help but laugh at their antics, and that’s what I feel is the winning point of this music video. It doesn’t contain a hundred cringe-inducing winks (although it’s guilty of a couple), nor does it make me facepalm at how fake the acting is. It’s so over the top that you know that it’s all intentional and meant to be funny. If anything, the way the guys act in here actually fit their image.

Plotline

I don’t know what the plot is supposed to be, but I do know that the HER Power Detergent ad is hilarious! Let’s not forget this lovely ostrich:

This appears to be a tribute to whomever HER refers to, and a tribute it definitely is. From what appears to be a news segment about HER to multiple references to this mystery person in their props, you have to admit that the group is dedicated.

Prior to the bridge of the song, you get a little clip of an interview as the guys are introduced as the music industry brats. They end up talking about their comeback after nine months and their change in style from intense to “win your heart” types of homies. The stage on which they perform on this “interview” reminds me of Looney Tunes, and, whether it’s intentional or not, it’s a witty play on the group’s looney behavior in the video.

If you were ever confused about why they’re coming back with this particular song, then all you really need to do is to watch the video! Personally, I think that’s a great way to introduce the fans to a new side to Block B.

Fashion & Makeup

Oh boy; when it comes to the guys’ fashion, it’s just as mixed up as the plotline. From summer attire to winter clothing, you’re not really sure what they’re aiming for in fashion. That’s when you get the idea that maybe they’re trying really hard to get the attention of HER, going to great lengths and ending up looking like hype-beasts!

They do match the feeling of the song and the colors of the video, from the bright energy to the extremely colorful sets and backgrounds.

Who could also forget their hairstyles and makeup? From spiky hot pink to a silver combover, it seems like their hair knows no boundaries. It brings me back to what appears to be their efforts to appeal to their person of interest, and their makeup doesn’t shy from this goal, either. Bright eyebrows and dark eyeliner on some of the members bring out their characters, and colored contacts add to their quirkiness.

Choreography

There’s a lot of switching scenes around, so I can’t say too much on the choreography. However, from what I do see, they dance in a stupidly cute way. The moves they make during the chorus remind me of their gorilla dance, only it incorporates the typical, “look at me I’m shy” two fists to the face that make everything seems more comedic.

Block B’s dances are always incorporating their playfulness, and, while you don’t see too much of the choreo, you still get to see them jumping around and pretending to fall over in all of their silliness.

Song

I actually liked listening to HER the first time around; it gives off a mixture of ’80s and ’90s vibe that is just weird enough to make you keep listening. Even if you don’t watch the video, you can still feel just how playful the group is in the song, and I think that’s very important in any composition.

Instrumental

The electronic presence doesn’t appeal to me as much as the drum beat and electric guitar does; the guitar just adds the right kind of feeling that adds a special groove and gives off a “let’s go to the beach” mood. The beat keeps everything together in a fast tempo and brings up the energy, which I feel was done very well in this song.

Lyrics

There is a little controversy in the lyrics, as some fans think it’s shaming other girls who aren’t as pretty or unique as HER, as well as adding some possessiveness. To me, I personally don’t care, because many girls themselves put down others to bring up their friends’ self esteems, and jealousy is generally prominent when you like someone. Sure, calling everyone else plain in comparison to HER might seem a bit mean, but seriously, when you’re this infatuated with someone, I doubt you could notice anyone else.

I’m liking how they added “Jesus” to the chorus, because it just shows how much they’re enthralled by this lady. References to Olivia Hussey also piqued my interest, as it sounds like they like her beauty and her maturity, which is a bonus. Read the rest of the English translation I got from POPGASA:

Jesus, what words are needed?
Everyone calls you a masterpiece
Just a little bit of you, I’ll seriously value baby ye ye

Ooh wow, it’s amazing
There’s nothing more to add to her beautiful body
Normal girls can’t even compete
They’ll probably gather together and talk badly about you

Listen carefully

Be careful of the wolves around you
Bastards only care about outer appearance
It feels like I’ve been hit on my head with a hammer
I feel light-headed and dizzy

Jesus, what words are needed?
Everyone calls you a masterpiece
Just a little bit of you, I’ll seriously value baby ye ye
Every bit of you is so pretty

Her! Uh Uh! Her! Uh Uh!
Her! Uh Uh! Uh I can’t talk
Her! Uh Uh! Her! Uh Uh!
Her! Uh Uh! Except for you, everyone is so plain

Your breathtaking curves
Makes me faint right away, I need suction
Among all the fools who just make you feel uncomfortable
You’re a flawless boxer
My Olivia Hussey
You have skills but you’re not pretentious
Your personality and your just good enough volume
I wanna hug and kisses

Be careful of the wolves around you
Bastards only care about outer appearance
It feels like I’ve been hit on my head with a hammer
I feel light-headed and dizzy

Jesus, what words are needed?
Everyone calls you a masterpiece
Just a little bit of you, I’ll seriously value baby ye ye
Every bit of you is so pretty

Her! Uh Uh! Her! Uh Uh!
Her! Uh Uh! Uh I can’t talk
Her! Uh Uh! Her! Uh Uh!
Her! Uh Uh! Except for you, everyone is so plain

I used to be emotionless like a rock
But now I’m a fool once again
When I snapped out of it, I realized I was in front of you
Oh could you be my we love

You’re so pretty, if someone comes up to you
And starts talking to you, just smile, don’t give him your number
Wipe your drool first and go away, stop your talk
Her uh her uh baby I’m all yours

Jesus, what words are needed?
Everyone calls you a masterpiece
Just a little bit of you, I’ll seriously value baby ye ye
Every bit of you is so pretty

Her! Uh Uh! Her! Uh Uh!
Her! Uh Uh! Uh I can’t talk
Her! Uh Uh! Her! Uh Uh!
Her! Uh Uh! Except for you, everyone is so plain

Style & Vocals

So their style went through a bit of a change, but it doesn’t mean that they’re no longer the Block B that we knew. If anything, they’ve just added another category of music that they’re good at! I did have mixed feelings about this song before I watched the video and listened to it, but I am glad that everything turned out well.

As for the vocals? The rapping is interestingly at a minimum, so the rest of the members actually have a better chance to showcase their voices. I think it’s great that they’ve gotten more comfortable with singing; this means that they’re growing as a group vocally, and that’s good news. While there aren’t a lot of outstanding moments vocally, their voices work well together.

Overall ratings

By now, you should probably have noticed that I don’t like cheesiness. However, this was a slight exception. Were there moments that made me roll my eyes at how obviously cheesy they were? Definitely. But I managed to look past this fault, and I can honestly say I enjoyed the experience. Here’s what I rate this:

MV: 8/10
Song: 8/10
Both: 9/10

Were you as surprised as I was about this comeback? What do you think about this song? Be sure to share your thoughts and follow us on Facebook, Twitter, Instagram, Tumblr, and Bloglovin’ so you can keep up with all our posts.

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