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Hyukoh brings a piece of Hongdae to New York City

hyukoh new york city nyc show concert korean indie k-indie k

by Dasom Han

Irving Plaza in New York City is no stranger to international acts gracing their stage. Just within the past two month, two different Korean acts were able to sell out the 1,000 capacity venue; not an easy feat even for accomplished domestic artists. This month, South Korean indie band Hyukoh played a sold out show at the New York venue on Sep. 11. Irving Plaza was packed, so much that people were spilling out of the doors and into the hallway due to the lack of space on the venue floor.

After a short wait, the band entered onto the stage and began to warm up their instruments to start the show. Drum beats were played and the familiar guitar chords from “Tokyo Inn” started to play. People instantly began bobbing along to the catchy woos of the song. “Comes and Goes” was up next, continuing on with the jazzy laid back feel of the previous song followed by the upbeat swing song “Leather Jacket.” Despite the venue being packed, people made due with what little room they had to dance along.


Also on KultScene: David Anthony on songwriting & succeeding in the K-pop market [interview]

For the first MC of the night, vocalist Oh Hyuk introduced the band and thanked everyone for coming to their first show in New York. The shy personality of the band’s front-man then came front and center as the rest of the talk consisted of short mumbles and awkward silence until the next song started up. The set continued with a few more upbeat songs one of them being “Wonderful Barn,” a song first heard on popular Korean variety show Infinity Challenge’s summer music festival special back in 2015. The country inspired song was full of dramatic pauses and tempo changes built up suspense and kept the audience engaged.

The show continued on as red lights flooded the stage and the band played the mysterious sounding “Wanli.” The intensity picked up with “MASITNONSOUL,” and then immediately died down with “Jesus Lives in a Motel Room” and “Die Alone.” The somber mood continued with “Mer” and “Gondry.” The quiet and simple notes of the songs emphasized Oh Hyuk’s unique vocals, showing off the softness, strength, and sincerity in his voice.

The next song was “TOMBOY,” the title track off of their latest album 23. The crowd got really into the sweet and sentimental rock ballad, singing along to the lyrics about overcoming young adulthood and belting out the ohs along with Oh Hyuk. After a few more songs, the band announced that the next track would be their last song and began to play “Paul.” As the song played, the audience raised their cellphone lights and slowly waved them back and forth, creating a sea of shimmering lights. The song ended on a quiet note and the audience erupted into cheers as the band left the stage.


Also on KultScene: KCON 2017 LA’s ‘M! Countdown’ Day 1 Concert Recap

Cheers for an encore immediately began, and soon after, the band came back onto the stage and played “Hooka.” Next up was arguably the most popular song of the night was “Wi Ing Wi Ing.” No matter if you were a casual or dedicated fan, everyone knew this song and sang along passionately as Oh Hyuk turned his mic towards the audience so they could sing a verse. The last song of the night was the funky “Surf Boy,” which ended the concert on a light and happy note.

Hyukoh definitely brought a taste of Hongdae to New York with their unique sound and quirky charms. The band has an indie vibe but exudes more confidence and certainty in their sound and identity than most other bands. With this show, Hyukoh showed their versatility in the amount of different music genres their songs encompass all while still maintaining a sound that is uniquely their own. Hyukoh is definitely a band you should keep a close eye on to see what new and excite music they will come up with next.

Did you go to the show? What’s your favorite Hyukoh show? Let us know in the comment section below and be sure to subscribe to the site and follow us on Facebook, Twitter, Instagram, and Tumblr to keep up with all of our posts.

Video of the Top 25 Korean Songs of 2015

BTS

So far 2016 has been a slow year, aside from Dal Shabet nothing of any interest has been released. This has led us to looking back at how great of a year 2015 really was. To celebrate it, one of our writers cut together a video of the top 25 songs of the year as voted for by the KultScene writers. As you may have seen our top 50 list, this video takes the top 25 and edits them together in inventive ways. This is something to celebrate the year in music with, but mostly we hope you have fun watching it.

What was your favorite Korean song this year? Share your picks and thoughts in the comment section below and be sure to subscribe to the site and follow us on Facebook, Twitter, Instagram, and Tumblr to keep up with all of our posts.

K-Pop’s Competition: What Korea Also Listened To In 2015

What Koreans Listend To In 2015

With guyliner to spare and an abundance of autotune, one would think that all South Korea has to offer the music world is K-pop’s girl groups and boy bands. But calling everything that Korea has to offer “K-pop” is doing the world a disservice, and moving past the K-pop title opens up a whole new variety of music. So let’s take a look at what Korea also listened to in 2015.

Thriving on ingenuity and high production values, music coming out of South Korea is some of the most innovative in the world today. But between Psy and K-pop girl groups and boy bands, it is easy to overlook what else the country is producing. K-pop is phenomena, but despite its popularity K-pop isn’t necessarily what the average Korean is going to listen to day in and day out. Defining what K-pop exactly is isn’t the easiest thing, but when you see it, you know it and its not innately bad. It’s primarily dance-pop music produced by entertainment agencies, typically sung by teenagers and twenty-somethings who have trained for years to become pop stars. It’s enjoyable. And what is left is the music that we should all take notice of.

With an ample amount of soft rock, romantic ballads, retro pop, R&B, and rap thrown in for good measure, mainstream Korean music is all over the place, in part because Korean culture thrives on the new and experimental. The top tracks in Korea nowadays offer something fresh and familiar all at once. Many of the most popular songs are more mature, mellower alternatives to the feverishness of K-pop dance tracks. Indie music, which is so mainstream in other countries, struggles, but has made leaps and bounds in the past few years with songs by bands like Busker Busker and Hyukoh rising from the dust like little indie demons ready to slay acts put out by the large music companies that dominate South Korea.


Also on KultScene: Playlist Sunday: Worst Korean Singles of 2015

Meanwhile, the most popular genre of Korean music in 2015, aside from K-pop, is Korea’s take on hip hop. Hardly any singles are released nowadays without a featured rapper adding some spit to the track. Even K-pop acts incorporate hip hop, with just about every group having at least one designated rapper. Korea has been playing with hip hop for years, and prominent acts like MFBTY (Drunken Tiger) and Epik High still remain relevant amidst the onslaught of pop acts. But it was only a few years ago that hip hop gained true relevancy in South Korea’s music scene, and 2015 has seen an onslaught of hip hop releases. Rather than being anti-establishment, radio friendly hip hop songs in South Korea are largely related to the struggles of daily life and society.

With unexpected elements and a bit of something for everyone, mainstream Korean music comes off as less mainstream and more experimental. This year alone has seen great variety from both K-pop and non K-pop artists. Duets are still popular, but Korean music is able to retain its favoritism towards duet and ballads while transmuting the music to fit more modern tastes. The two worlds often collide, since K-pop is king in South Korea, but the variety and depth of music that Korean artists are putting out is something worth taking more than a cursory glance at.
[Disclaimer: It would be impossible to cover all non-K-pop songs, so I picked some of the most popular songs from Korea’s Gaon chart. Excluded from the list were songs by K-pop idol groups, although artists who explored beyond the boundaries of K-pop are featured here.]

“Fire” – Mad Clown feat. Jinsil of Mad Soul Child

One of Korea’s up and coming rappers, Mad Clown released the retro-inspired “Fire” earlier this year, straight off of his EP “Piece of Mine.” Despite only joining the mainstream Korean music scene in 2013, Mad Clown has became a mainstay with his smooth hip hop style, and “Fire” is one of his best songs to date. “Fire” tells a story of a man unable to get out of a relationship with a woman who is driving him insane with her actions. Mad Clown’s rapid, high-toned rap contrasts with Jinsil’s sultry taunts, while a big brass band provides the song’s throwback elements.

“W-ing W-ing” Hyukoh

The most surprising musical act of 2015 in South Korea is certainly the soft rock indie band Hyukoh. The shoegaze-esque music produced by the band launched Hyukoh to fame this summer, and “Comes and Goes” became one of their most popular songs overnight. “Comes and Goes,” like all of Hyukoh’s songs, are about the daily struggles that young people face in their daily lives. The lyrics revolve around growing up and finding that your parents spent their entire lives worrying, and that childhood and time in general re fleeting. The gentle strumming introand lead singer Oh Hyuk’s washed out vocals helps the song retain qualities that we’re more used to hearing from 90’s indie bands, but Hyukoh’s the biggest thing to hit Korea in recent years.

“Eat”- Zion. T

Soft spoken hip hop crooners are trendy in Korea nowadays, and 2015 has been a Zion. T’s breakout year, with multiple hit songs including the latest, “Eat.” “Take out this song, enjoy it like a piece of chocolate cake,” Zion.T says, equating his music to comfort food, offering the soft R&B tune to the listeners like a decadent sweet that will help cheer us up. The track keeps things basic, with piano and snapping sounds and not much more for the majority of the song. “Eat” is musical simplicity at its best, but as far as possible from the flash and flare that’s garnered Korean music much of its popularity overseas. Also check out his “Just” collaborative song with Crush.

“Lean On Me”- Soyou of Sistar & Kwon Jeong Yeol of 10cm

Indie and K-pop come together in this romantic duet, with Kwon of the indie duo 10cm joining with Soyou, a popular K-pop balladeer. The soft melody is an acoustic-based song meant to urge people to not give up hope in the face of today’s economy, which is the reported cause of many Koreans giving up on romantic and familial relationship and instead focusing on work. “So many numbers saved on your phone, but you can’t dial a single one up,” they sing, references Korea’s plugged-in culture, urging one another to “Lean On Me.” The Korean-ness of the song is what made it a surefire hit in South Korea: The sweet, melodious duet performed by talented, popular singers, the synth undertones, and the urging to find strength in community are all common themes in Korean music.

“Love Mash” – MC Mong feat. Chancellor of the Channels

MC Mong is arguably one of the most controversial musicians in South Korea after he attempted to get out of mandatory military service. But the radio-friendly pop-rap hybrid “Love Mash” released earlier this year could be less loved. With a light upbeat rhythm, “Love Mash” is a foot-tapping tune that never takes itself too seriously while trying to win back an ex. The humorous take on Korean rap, like where MC Mong describes himself as “smelling like a loser,” is old hat for Korean rap making its way around the world- Psy’s “Gangnam Style” is just one of many instances where South Korean rappers use their music to make fun of themselves and their culture.


Also on KultScene: Top 20 Korean Music Videos of 2015

“Awoo” Lim Kim

Lim Kim, also known as Kim Ye Rim of the indie duo Togeworl, released the playful track early in the year, and gained attention for its multi-elemental style, meshing R&B, pop, and electronic elements. The song is a modern anthem on flirting, combining Lim Kim’s husky voice with her whimsicalness to create a modern take on crushes that compares seduction to being a cat on the prowl, leading to the song’s “Awoo” moments. EDM thumping and scratching distortion makes the song a bit eerie that adds to the song’s mischievousness in a way that keeps it lighthearted but with a twist. The quirky song is a bit off to the left field even for mainstream Korea, but it’s undeniably one of the best production of the year.

“Shouldn’t Have” Baek A Yeon feat. Young K of DAY6

Baek A Yeon’s whimsical “Shouldn’t Have” is everything that Korean music aims to be. A bit of folk, a bit of pop, and extraordinary vocal control kept “Shouldn’t Have” from disappearing into mediocrity, despite Baek A Yeon being relatively unknown in South Korea. The self-composed track is a heartfelt about the regrets and “shouldn’t haves” of a woman. Despite the meaning, the mid-tempo song is something that listeners could tap their feet or bob their head to while singing along. While the song is firmly encompassed in the pop-ballad category, Korea doesn’t go without its raps, so there’s a bit of that thrown in for good measure.

“Leon” –IU & Park Myung Soo

If Taylor Swift and Jimmy Fallon released a song for a late night show skit in Korean, this would be that song. One of the most popular music festivals in South Korea isn’t even organized by musicians, but part of the popular variety show, “Infinite Challenge.” During the span of a few episodes, prominent Korean musicians work with the show’s cast to produce tracks for the festival, including this jazzy song created by Korea’s most Korea’s most darling startle IU and the variety show host Park Myung Soo. The song is based on the 1994 French film, “Leon: The Professional,” about a hitman and the young woman, and the Parisian influences of “Leon” are audible through the delicate instrumental sections, while the song remains firmly rooted in Korean musical theory, with the rap and back and forth between the pair.

“Don’t Be Shy” –Primary feat. ChoA of AOA & Iron

Primary is the man behind the box in South Korea, a producer who has the vision to put together whatever he wants and do well while hiding his face from the public. His latest hit, sung by the captivating K-pop vocalist ChoA and underground rapper Iron, is a tropical, sleepy reggae tune with echoing acid house overtones. Repetition and ChoA’s suggestive words take the song over into the gray zone rarely heard in Korean mainstream music, and the lyrics themselves question what she’s singing about. “That risky line, should I cross it or not?” ChoA wonders as her breathiness carries over the drumbeats. Iron’s rap takes the song down a few notches, his sleepy rhymes offering a moment of relative clarity in an otherwise hypnotic tune.

“I” – Taeyeon feat. Verbal Jint

Kim Taeyeon is the lead vocalist of Girls’ Generation, the most K-pop girl group of all, but her first EP as a soloist came out in October and solidified her place as one of Korea’s most intriguing artists. ” Bringing the intensity of K-pop production while exploring other genres, “I” is one of the K-pop hybrid songs that are making waves in South Korea today. Her self-declarative tune is an ambient soft rock song that wouldn’t be out of place from a movie soundtrack. With a few quirks- starting the song off with the chorus and quickly bringing in the featured artist- “I” exploits Taeyeon’s vocals in the best way possible, layering her vocals at times while allowing the crisp sound to fly free during other moments.

“Love Again” – Lim Chang Jung

This emotional song could do no wrong in 2015. With Lim’s crisp vocals over simple piano melodies, the song starts off simply before building into a soaring, heartfelt ballad. “Love Again” is the quintessential Korean ballad of 2015, with its bare minimum musical elements and focusing primarily on Lim Chung Jang’s strong, sincere voice. Strings and a heavy beat provide a background for the majority of the song, which is all about second-chances in love, a common theme in South Korean songs.

“Boys and Girls” –Zico feat. Babylon

If Taeyeon was the K-pop singer who broke through to everyone’s heartstrings in 2015 with her solo, Block B’s Zico just can’t be ignored. His tropical, synth-y take on K-hop-hop song in “Boys and Girls” was one of the most popular songs at last year’s end. Compared to Zico’s more in your face songs (like “Tough Cookie,”) “Boys and Girls” appealed to the Korean public’s taste with its lighthearted, yet technically impressive fun-filled rap. At the end of the year, as South Koreans prepared for a cold winter and new year, Zico’s song made people smile and ensured that hip hop would still be a trend in 2016.

What do you think of what South Korea was listening to in 2015? Does our list cover all of your favorite songs? Let us know in the comments section below. Share your thoughts on the drama in the comment section below and be sure to subscribe to the site and follow us on Facebook, Twitter, Instagram, and Tumblr to keep up with all of our posts.

Fantasy Vs Reality: MAMA 2015 Award Winners

MAMA awards

Much to the delight of international K-pop fans, the annual Mnet Asian Music Awards (MAMA) is coming round again on the second of December and will be held in Macau. Nominees for the various categories were announced on Oct. 31,and fan voting began on the same day. It is already shaping up to be a heated battle between the multiple fandoms but there are a few groups that have already gained and maintained a strong lead against their competitors.

Based on the results of previous years, there is a definite correlation between the size of a group’s fanbase and their chances of winning awards, which might unfairly cause more deserving groups to miss out on their prize. To acknowledge the possibly underappreciated groups and artists that will not be recognised during the awards, let’s have a round of Fantasy Vs Reality as a prediction for this year’s winners –with the exception of Union Pay Artist and Song of the Year, there are too many nominees for us to pick!

1. Best New Male/Female Artist

Fantasy: SEVENTEEN & Oh My Girl
These two groups could not be more different in nature but the one thing they have in common is that they’re insanely talented. From participating in the composing and production of their own tracks (SEVENTEEN) to standing out amongst several other girl groups using cute concepts (Oh My Girl), both groups have massive potential and will go far in the K-pop industry. Although they have been gaining a lot of fans since their debuts, neither of these two groups have a large enough fanbase at the moment to ensure their victory in MAMA. However, I’m looking forward to their work in the future!


Reality: iKon & TWICE
Both these groups debuted from huge and rich entertainment companies (YG Entertainment and JYP Entertainment) which had previously produced hugely successful acts such as BIGBANG and the Wonder Girls, so it is a given that they would have a more polished debut filled with lots of high budget teasers, hype and music show promotions. Both groups had also participated in pre-debut reality competition shows (“Mix or Match” and “Sixteen”) which garnered the members a sizeable fan base, giving them a headstart and strong lead against other rookie groups. For so much hype though, their actual debut proved to be underwhelming, especially in the case of iKon, so they may not be as deserving of this award in a year filled with better rookie debuts.

2. Best Male/Female Artist

Fantasy: Jung Yonghwa(CNBLUE)/Ailee
It’s pretty interesting how Yonghwa’s solo album that was released earlier this year was so much better than his group’s recent comeback in terms of its musicality, catchiness and coherence as an album. The title track “One Fine Day” was a great song even though it was more of a ballad than anything else, and Yonghwa had a few great collaborations with artists such as JJ Lin and Verbal Jint in the other tracks, all of which contributed to my opinion of him as the best male solo artist of the year, even though he may not be recognised widely for his efforts. Ailee, on the other hand, is definitely a well-known and respected female soloist. She has been nominated for the same award at least two times now but she has always been shy of receiving it. Her releases are consistently amazing and she is always wowing fans with her performances on “Immortal Song” or other music shows. Someone give this woman an award already!


Reality: Kyuhyun(Super Junior)/IU
I cannot deny that Kyuhyun is a great soloist and his releases so far have been nothing short of amazing. However he always sings the same genre of music (ballads) and I believe that his songs are a little over-rated. In my opinion, he may not be as deserving as other more diverse soloists like Yonghwa but he will surely attain victory thanks to his enormous fanbase. Likewise, I cannot really complain about IU because it is true that she is an extremely talented soloist and a diverse singer at that. She also has collaborated with countless artists in the past year and has even impressed fans with her performance in “The Producers” as idol singer Cindy. With her recent release “23,” she showcased a honest side of herself, all of which has helped her add fans to her already large group of supporters. While she is certainly deserving of the award, she has also won the same award previously so perhaps it is time to give the other nominees some recognition.

3. Best Male/Female Group

Fantasy: BTS/AOA
It’s been a great year for both these groups who have achieved major breakthroughs in their career. For AOA in particular, after they changed their concept from being a female band to being an ultra sexy girl group in 2014 it has worked wonders for them. They have gained a lot more fans and recognition through their releases such as “Like a Cat”, “Miniskirt”, and their most recent comeback, “Heart Attack.” BTS has been going strong ever since their debut in 2013 and has been steadily building up their fanbase of ARMY, their fan name, with addictive releases such as “I Need You” and “Dope.” Their songs are of a consistently good standard and each member showcases impressive vocal and rapping skills accordingly. What is there not to like about this group? Both these groups deserve awards for the improvements and work they have done over this year.


Reality: BIGBANG & Girls’ Generation
If Best Male/Female Group was determined on which groups were the most active this year, it would make sense that these two groups would be awarded. In the case of BIGBANG, they’ve had an extremely busy year with their “Made” album, in which two title tracks were released every month starting from May. While I am definitely a fan of BIGBANG’s songs, there were some releases that were overhyped and they did well on the charts just because they were from BIGBANG. The same goes with Girls’ Generation. With a total of four songs released this year, they have certainly been active in the K-pop scene. These songs were definitely not the best ones this year though, despite being accompanied with colourful and cool music videos that boasted SM Entertainment’s high budget. These groups have their loyal and dedicated fans to thank for being able to maintain a lead on the polls so far.


Also on Kultscene: 8 K-pop Girl Power Anthems Pt. 6

4. Best Dance Performance Solo

Fantasy: Gain (Brown Eyed Girls) – “Paradise Lost”
Brown Eyed Girls have always been known for their sexual concepts and Gain’s solos have been no exception. Her solo release was not great to me in a musical sense, but her dance is another story. She really exposed and expressed herself through her extremely sexual dance, and to be able to do that on so many stages is really amazing. Furthermore, as compared to the other nominees on this list, her dance seems to be the most difficult and technical but she pulls it off with ease.


Reality: Amber ( f(x)) – “Shake That Brass”
When I saw that Amber was leading the polls for this award, I literally had to roll my eyes. Not because I have anything against her or f(x) but because I was less than impressed when I watched her live performance for this song. The dance (and song for that matter) seems just like Amber’s character, fun and energetic, but on a technical sense, she’s not actually doing much. Once again, her popularity as a member of f(x) and being part of SM Entertainment is going to smooth her path to victory, whether she actually deserves it or not.

5. Best Dance Performance Male/Female Group

Fantasy: GOT7(“If You Do”) & 4MINUTE (“Crazy”)
GOT7 has never impressed me ever since their debut up until the release of their latest song, “If You Do.” Not only is the sound an overall more mature one from the group, their dance is simply amazing. Even their CEO, Park Jinyoung (JYP) praised them for mastering it, and for good reason. Every step is so synchronized and technically difficult, but the boys were able to master it and show off their individual charms at the same time. For a group that is only about a year old, this is an amazing showing and is proof that they will definitely continue to impress. 4MINUTE’s choreography for “Crazy” also surprised me. Previously I had no knowledge about this group whatsoever but when I saw their dance practice video for “Crazy” I saw how powerful they are. They give off such a strong aura that I was immediately drawn to them, and for that they stand out among the other girl groups in contention for this award.


Reality: EXO (“Call Me Baby”) & Red Velvet (“Ice Cream Cake”)
Even with nine members EXO is always able to showcase a good performance, and their live versions of “Call Me Baby” were executed well. I also loved the way they cleverly made use of props or their clothes to give fans a fresh and new performance every time. Their choreography for this song however, was slightly lacking in terms of its technicality. They were not particularly synchronized nor were their moves very difficult, and this was not their best dance, especially when compared to previous hits like “Growl.” For Red Velvet, maybe it is because I have never been a big fan of cute concepts, I did not find their dance for “Ice Cream Cake” very impressive. They just seemed mediocre, and were similar to several other girl groups both past and present.

6. Best Male/Female Vocal Performance

Fantasy: Lim Chang Jung (“Love Again”)/ Davichi (“Cry Again”)
With his recent comeback “Love Again” Lim Chang Jung created a stir on the music charts where his song had a very strong showing. He even won first place on some music shows during his promotions, which I can say that it was very well-deserved. He sings with a lot of emotions in a style that vaguely resembles Korean trot-singing and his voice found its way into my heart even though I did not understand what he was singing about. Davichi does this all the time as well. From the albums and songs that they have previously released I became quite a huge fan and was more than excited when they came back with “Davichi Hug” this year. All the songs on their album were amazing but none stood out more than their title track “Cry Again.” The choruses and the bridges were so touching and their perfect harmonies really shined. It’s a pity that they did not get more recognition during their promotion period but they really deserve it during these awards.


Reality: Kyuhyun (“At Gwanghwamun”)/ Taeyeon (“I”)
Okay I’m not going to lie, I would be happy if Kyuhyun won for “At Gwanghwamun” because that song is amazing. When it first came out I replayed it so many times and fell in love with it so much so that I actually went to visit Gwanghwamun when I went to Korea because of it. However, he is already highly recognised and constantly awarded either as a soloist or with his group, so I still hope that other vocalists (aka Lim Chang Jung) would get recognised during MAMA instead. I have the opposite sentiment for Taeyeon, unfortunately. I admit that her voice is one of the best in K-pop and that Girls’ Generation would definitely not be as good without her. However, her solo debut was underwhelming in that it sounded so similar to say, a Taylor Swift song and it failed to show off her individuality. Furthermore, she did not really showcase her best vocal ability through this release and is probably more undeserving of this award than the other female vocalists being nominated in this category.

7. Best Rap Performance

Fantasy: Mad Clown – “Fire”
Mad Clown is hands down one of my favourite rappers. His lyrics are not just witty and relatable, his delivery is also very smooth and confident. In particular this track, he matched perfectly with the singer featuring on his track, Jinsil, to create an overall fantastic and addictive song, but it is evident that he is carrying most of the track. His emotions are spot on as well, and he doesn’t come off as full of rage but rather he shows a more passive type of anger. He needs more international exposure and recognition so I really hope that he will be able to get this award.


Reality: Gary (from Leessang) – “Get Some Air”
Once again, I wouldn’t be very upset if Gary ends up winning this award after all. I got to know him after watching him on popular variety show “Running Man” and it is no wonder that he has such a large fan base because the show is popular not just in Korea but in a lot of countries around the world. The track is a pretty good one as well, with a great collaboration between the featured singer (Miwoo) and Gary, but his rap is just lacking as compared to Mad Clown. He also portrays his sad emotions well but his flow and delivery isn’t as smooth or as well done as Mad Clown’s, so on a technical level he may not be as deserving of this award. He did put in a lot of effort for this solo release however and I am looking forward to his future work.


Also on Kultscene: f(x)’s “4 Walls” Album Review

8. Best Band Performance

Fantasy: Hyukoh – “Comes And Goes”
This is probably the category that I feel the most for because Hyukoh is a real gem that I discovered recently due to their appearance on another popular variety show, “Infinite Challenge.” It’s so satisfying to watch them receive so much attention nowadays from Korean and international fans alike because their music is just that good. Indie bands and music have never been my thing, but Hyukoh is so unique and fresh that I can’t help falling in love with them. Their humble attitude is another plus point, especially since they are already so skilled. “Comes And Goes” has such a chill vibe to it and it makes me feel so comfortable that I want to listen to it over and over again. By far, they are definitely the best band among the other bands nominated in this category.

Reality: CNBLUE – “Cinderella”
In contrast, CNBLUE might well be the worst band listed in this category. I say this as a fan of the band, but “Cinderella” is definitely not their best work. In fact, as compared to “Can’t Stop”, which they won Best Band for in MAMA 2014, “Cinderella” is unfortunately a huge decrease in standards. Where “Can’t Stop” was catchy and addictive, “Cinderella” was rather annoying and I couldn’t even bring myself to replay it after the first time. In a year where other bands such as Hyukoh and FTISLAND showed off more of their colour and talent, CNBLUE really shouldn’t get to win this award.

9. Best Collaboration & Unit

Fantasy: VIXX LR– “Beautiful Liar”
I’ve always been fascinated by VIXX as a group, although their concepts sometimes scare me, their songs are always consistently good. It was this expectation that I had from them that caused me to check out their new subunit. It did not disappoint and this great release was a pleasant surprise for me. Ravi’s raps in the song were amazing and really enhanced the track, while Leo did his part and sang beautifully. Together they were a strong pair and it is a pity that this song seemed to go under the radar amongst other popular releases when it is really deserving of recognition. For a debut, it is definitely a great release and I can’t wait for their comeback already.

Reality: Zion T & Crush – “Just”
I probably shouldn’t have been surprised that this collaboration was leading the polls because “Just” gained a lot of attention when it was first released at the start of the year. It’s not the first time that these two artists have worked together, and it really shows in the way they are able to complement each other in singing and rapping. While it is a nice release, it doesn’t work on an emotional way like “Beautiful Liar” did for me, so I do think that VIXX LR would be more deserving of this award.

10. Best Music Video

Fantasy: INFINITE – “Bad”
Apart from loving the song, I also enjoyed watching the music video and thought that it was very cool. The way the set was used in different ways for the members intrigued me and there were even some parts that were very creepy, especially when the mirrors were used. Although the other version of the music video wasn’t nominated for this award, I also enjoyed watching the 360 VR version of it because viewers got to play around with the video while watching it to see the video from different perspectives. It was a very cool and fresh idea which made me excited for the future of K-pop music videos.

Reality: BIGBANG – “Bae Bae”
I can only use two words to describe this video: colourful and crazy. It did fit the song very well but it was extremely messy and random with abrupt scene changes and totally different vibes for each part of the song. All it does, in essence, is show off how rich YG Entertainment is, but as a music video I did not enjoy it at all. At least in INFINITE’s video there was an over-arching theme that kept the video coherent and relevant to the song, in “Bae Bae.”..not so much.

All in all, it can be concluded that MAMA awards is essentially a popularity contest, and while the fan polls are not always the determining factors for who eventually wins the awards, they are pretty good indicators. I’m excited to see how it turns out and I’ll always be rooting for the underdogs, even though they may not be favoured to win.

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