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TWICE “Like OOH-AHH” Music Video & Song Review

Twice debut review

JYP’s new girl group, TWICE made their debut on the 20th of October with their mini-album “The Story Begins” and their title track “Like OOH-AHH”. This debut comes highly anticipated due to the competition show “Sixteen”, in which this group of nine members was first formed. Did they live up to their potential with this title track? Here is my review on it.

[youtube http://www.youtube.com/watch?v=0rtV5esQT6I&w=500&h=281]

Song

I love the instrumentals throughout the song, especially at the beginning and when it was building up to a climax. Most of the girls showed off their great vocals as well, in particular members Jihyo and Nayeon. It is a very catchy song and has a youthful feel with the girls cheering lines such as “I want to fall in love!” The chorus has a good hook, is filled with energy and is my favourite part of the song. The track is far from perfect, however, especially because of the massive overuse of autotune for non-vocalist members such as Momo. The rapping done by Chaeyoung and Dahyun was rather underwhelming however, especially because I’ve seen better rapping from Chaeyoung during “Sixteen”. So is the surprisingly sombre bridge, which got the original highly energized song screeching to a halt. It felt a bit disconnected from the rest of the song, which is unfortunate.

On the bright side, the lyrics of the song and cheers are cleverly worded. Apart from throwing in JYP Entertainment references (“Who’s Your Mama?”), there are puns on their name being used as well. Take for example the cheer they shout out before they sing the final chorus.

Better think about it TWICE
Let me see how you gonna treat me
I ain’t no easy
Better think about it TWICE

The song was good as a whole but was disappointing because TWICE has a lot more potential than they showcased. It was a surprise to me as well how the lines were quite evenly distributed, considering the fact that there are nine members in the group.


Also on Kultscene: Which TWICE member are you? [Quiz] 

Videography

I really didn’t understand the use of the zombies in this video and their relation to the song, but I’m happy to report that the rest of the music video is solid. It takes place in what is supposed to be a school but ends up looking more like a club. It’s pretty hilarious how there is a gigantic hole in the wall of a classroom and how the toilet has pink and purple lighting complete with glow in the dark scribbling. The video is colourful just like the personalities of the TWICE members and I really enjoyed the transitions from member to member as the specialities of each member was showcased.

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My favourite part of the video would be when the girls were gathered in front of the school bus dancing together with Momo (main dancer) standing inside the bus. Apart from showcasing her awesome skills (she was really shortchanged on the vocal part) it also featured TWICE dancing together as a group, instead of having them separated like they were for a majority of the video.

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The humor incorporated throughout the video also stands out to me because it gave the TWICE members a friendly and cute image, particularly when cheerleader Sana attempted to mimic the flexible movements of her members Mina and Momo and failed horribly at them. When the rest of the members got off the bus coolly Sana also managed to fall on the ground (in a cute manner of course). It just seemed so true to her playful character that I found it adorable and endearing.

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I have two main complaints about the video though. Firstly, the zombies were really unnecessary in the video. I’ve read some explanations online regarding the meaning behind the zombies and how they relate to the song but I would argue that this video would have been better off without them. It didn’t help that they were quite scary looking, or maybe I just have a low threshold for horror, but they somewhat ruined the aesthetic and fun vibes of the video. If TWICE had gone for a truly scary concept from the start the addition of the zombies would definitely have been more logical.

Next, it may be because TWICE are rookies, but there were some instances where the members’ lip-syncing was quite obviously off. While it did not really affect the video very much, it did take out some of my enjoyment of it.


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Styling

I absolutely love the styling for this video, be it their academic attire or their rooftop attire. The outfits were vibrant and interesting, in some cases they were even catered to the individual personalities of the members. Jungyeon, her messy hair and her gym tracksuit is a great example of this.

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I appreciate the fact that the TWICE members are not just trying to look pretty but that they want to be unique and have their own style. I can say with satisfaction that they have certainly succeeded in doing.

Overall Thoughts

TWICE was a group that I was expecting a lot from, especially because I had watched them in their trainee days through “Sixteen” and I was already a fan. There were many flaws evident in both the song and the music video, but as a whole I enjoyed it. This may not be the best work put out by JYP Entertainment this year, but it is a great start for TWICE and I hope that they will only grow from here.

TWICE 'Like OOH-AHH'
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Did you enjoy TWICE’s debut? Share your thoughts in the comment section below and be sure to subscribe to the site and follow us on Facebook, Twitter, Instagram, and Tumblr to keep up with all of our posts.

Taeyeon’s ‘I’ Music Video & Song Review

Taeyeon music review

I am not a Sone (official fanclub name for Girls Generation) but I have always enjoyed Taeyeon’s solo releases, especially popular OSTs such as “Missing You Like Crazy” and “And One”. That was why I got excited when I heard about Taeyeon’s solo album, and even more so when I heard that her title track “I” achieved an all-kill on local and international music charts. With well-known rapper Verbal Jint featuring on this track, I knew that it would be something special. Without further ado, here’s my review of “I”.

Song

The track opens right away with the addictive chorus but is immediately followed by Verbal Jint’s short rap. The first time I heard it I found the transition a bit abrupt, especially since the chorus is repeated again after his rap. Taeyeon’s style of singing the chorus, or mainly the word “I,” reminds me of country music and Taylor Swift (in her first few releases). While it is nice to listen to, initially, I got quite tired of it by the time the song was over. The song picks up considerably during the other verses and the bridge though, both in terms of melody and the emotions in Taeyeon’s voice. I especially love how Taeyeon’s voice grows stronger and more free in the bridge as the song comes to a climax, as it clearly empathizes the meaningful and inspirational lyrics of the song.

Flower petals wilt
I had difficult times, but followed a small light
Distant day, let it go far, faraway
I fly splendidly
Sky that pours light
Renewed eyes (Renewed eyes)
Fly far away (Fly high, fly high)
Beauty that belongs only to me

The instrumentals were pretty amazing from start to finish as it started out softly but gradually built up and really enhanced the track; it honestly blew my breath away towards the end of the song. I would probably have enjoyed the song more if Verbal Jint’s presence was more prominent because he definitely added a level of intensity and depth to this otherwise catchy but musically shallow track. That’s not to say that it was bad, because Taeyeon exceeded my expectations entirely with this release.


Also on Kultscene: Girls’ Generation’s “Lion Heart” and “You Think” Song Review

Videography

The music video for this song is simply gorgeous, mostly because of the natural scenery featured frequently in it. The music video was shot in New Zealand, a country famous for its physical beauty, and the videography certainly did justice to it.

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I love the fact that this music video has an engaging storyline and an empowering message. Featuring Taeyeon as the protagonist, she plays a waitress who hates her dreary life in a cafe and is constantly dreaming about frollicking freely in nature. She eventually quits her job at the cafe (in a totally bad-ass way) and gets to live out her dream.

Don’t be afraid to follow your heart and fulfill your dreams is the beautiful and inspirational message that Taeyeon is conveying through this video. As can be seen by the comments left on her video on Youtube, this message is encouraging and relatable to many viewers who feel stuck in their tiring daily lives. It is rare to see K-pop music videos these days that have such meaning and it is certainly refreshing.


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Styling

Taeyeon wore a few outfits throughout this video and definitely looks gorgeous in her waitress uniform even though I think she had too much jewellry on. However, her styling when she was in the fields leaves much to be desired.

During scenes when Taeyeon is surrounded by nature, she sports a country-style white dress and a cute braided hairstyle, but the make-up splattered on her face does not suit her attire at all. The choice of the feather earring for these scenes was also a bit unfortunate because it kept flying up her face due to the strong winds.

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I love this look on Taeyeon though, she pulls off the girl-next-door vibe very well. It looks comfortable but still extremely glamorous on her with her flawless beauty.

Overall Thoughts

This was a good solo debut for Taeyeon and she certainly deserves the success she is getting from it right now. The song and video were not perfect but they undoubtedly brought out the right tone and message befitting the lyrics. She has set a high bar for her future releases and I cannot wait for her next comeback.
[youtube http://www.youtube.com/watch?v=4OrCA1OInoo&w=500&h=281]

  • Taeyeon 'I'
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Have you heard ‘I’? What do you think about it? Share your thoughts in the comment section below and be sure to subscribe to the site and follow us on Facebook, Twitter, Instagram, and Tumblr to keep up with all of our posts.