‘Unpretty Rapstar’ is Sexist & Promotes Girl-On-Girl Hate
[Disclaimer: This article is based on the first three episodes of the show and season three of ‘Show Me the Money,’ and contains cuss words and minor spoilers.]
With the surge in popularity of Korean rap domestically and abroad, it surprised no one that competition shows like Show Me the Money [SMTM] sprung and did as well as K-Pop Star. However, right from the start, the absence of women in the various SMTM installments was evident. Sure, there were some female contestants, but they never made it far or became relevant for their spit (some exceptions apply, of course).
That’s why when Unpretty Rapstar was announced, –despite the offensive title and the omission of male contestants– it seemed like progress, for female rappers would finally be in the spotlight and given proper credit. While I’m not sure if the creators of Unpretty Rapstar are the same as Show Me the Money, they were both televised on Mnet. What’s more, the former’s cast is sprinkled with reject contestants from the latter and other rappers who are already well-known. So from its inception, Unpretty Rapstar was created with SMTM in mind, and therefore sets a striking, sexist contrast.
Right from the start, it was apparent that the only thing Unpretty Rapstar and Show Me the Money had in common was the competition factor. Show Me the Money was all about some good ‘ol fashioned friendly and healthy competition, with contestants choosing their own mentors, being in teams, and focusing on the talent onstage. The feuds between the participants were addressed through verses onstage, with the interview portions only adding background information on them or reactions. On the other hand, Unpretty Rapstar’s format is meant to highlight and promote the pettiness women can have with each other, otherwise known as girl-on-girl hate.
As Tavi Gevinson, creator of Rookie Magazine, put it:
Girl hate is not hating someone who happens to be a girl, it’s hating someone because we’re told that, as girls, we should hate other girls who are as awesome as or more awesome than ourselves. That there can only be ONE cool girl, ONE funny girl, ONE smart, etc., in a circle of people.
To sum up, it’s basically Mean Girls. Starting with the cast, the producers created tensions with their selections. Some rappers had seniority over the rest, some had beef between them, and others were already famous and popular. Jimin, from girl group AOA, is always given preferential treatment, especially from the MC San-E who doesn’t even try to hide his bias (on the first episode, he broke off a tie where the idol won, even though she didn’t even rap in the intro cypher). Jolly V and Tyme brought their SMTM3 feud onto this show, with the producers highlighting and trying to pin them against each other further more. The inclusion of Jessi, a Korean-American who has already debuted and is one of the eldest in the cast, intimidates some of the contestants and unevens the playing field. And then of course is the prodigy, SMTM3’s Jidam who also gets away with things out of potential, which she undoubtedly has, but the exceptions are not a luxury given equally to all of the girls.