On Episode 33 of KultScene’s K-pop Unmuted, Joe Palmer takes Tamar Herman and Stephen Knight on a walking tour of the Loonaverse. In anticipation of LOOΠΔ (LOONA)’s official debut, we discuss the individual members, the roles of each major sub-unit in the Loonaverse, some of the group’s more interesting releases, and other LOOΠΔ lore. We also talk about Lovelyz’s “Wag-zak,” Minseo’s “Zero,” and Triple H’s “Retro Future.”
Let us know what you think of LOOΠΔ’s and KultScene’s K-pop Unmuted in the comment section below and be sure to subscribe to the site and follow us on Facebook, Twitter, Instagram, and Tumblr to keep up with all of our posts.
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Blockberry Creative’s up & coming girl group LOONA, who have garnered a lot of attention for their “Girl of the Month” concept, released another music video on March 13. This music video gives fans their first look at the newest girl of the month Vivi, completing their first sub-group LOONA ⅓. Everything about this group thus far has been unique and their newest release has been no different.
While “Love & Live” definitely has that bubblegum pop feel that you see in many young and freshly debuted girl groups, it’s not as catchy as it could’ve been. This is a song that will take a couple of listens before anyone is really able to sing along to it, as opposed to some of their previous releases, like Yeojin’s “Kiss Later” and Heejin’s “Vivid.” The vocals were also not quite as strong in this single, but the girls still showed off their vocal chops. As usual, Heejin shined in this song and, unfortunately, it felt like some of the other girls were pushed to the background vocally because of it.
As has become expected from LOONA, the music video for “Love & Live” was wonderfully unique and interesting. It tells a story of isolated robot girl Vivi who longs to be like her human friends, emulating them in every way, from the sports they play to the juice they drink. Most of the group’s pre-debut music videos tell a story focusing on each member that is open to the interpretation of the viewers. It’s interesting that they chose the newest member Vivi, to play the robot girl stuck on the outside of the human world, as it reflects the newest member’s need to try and find a place in an already solidified – but still growing – group of girls. What I appreciate most about LOONA’s music videos is that they tackled concepts that most newly debuted groups would shy away from. The only criticism there is about the video is that it seemed less vibrant than their previous videos, and the coloring felt dull compared to the perkiness of the song.
Unfortunately, I don’t think this was one of LOONA’s strongest releases but their talent and individuality is still very clear. LOONA represent young girl groups well, managing to not be overly cutesy while still acting their age. I’ve loved their concept of unveiling a new member every month since they’ve debuted (or pre-debuted!) and I can’t wait to see what else will come from them in the future!
Do you like LOONA so far? What do you think of “Love & Live”? Share your thoughts in the comment section below. Be sure to subscribe to the site and follow us on Facebook, Twitter, Instagram, and Tumblr to keep up with all of our posts.
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Each week, KultScene’s writers highlight a few recently released songs from Korea that we’re big fans of. The middle of November has surprised us a bit and we picked some music featuring acts like KNK, Super Junior, Buzz, and upcoming girl group LOOΠΔ.
“U” by KNK (Released Nov. 18)
I’m about to make a bold statement, but it’s one I’ll stand by until the end: KNK is the only worthwhile 2016 male debut group. With their newest release, “U,” the quintet further establish what’s been clear from the get go: they’re really not doing anything new in K-pop, but what they do, they do it well. Angsty and powerful performances, tight choreographies, and killer visuals; what’s not to like? We all joined the K-pop fandom for some variety of these reasons. “U” is a dance track reminiscent of, like everything else they do (no shade!), TVXQ. It’s a solid piece, and like KNK, it’s not breaking any molds or offering anything new, but it’s good nonetheless.
”Sweet Dreams” by Kim Heechul & Min Kyung Hoon (Released Nov. 19)
Super Junior is known for their dance hits and main vocals, but I’m probably one of the few people in this world who think that most K-pop fans out there are sleeping on how good Kim Heechul is as a vocalist. Over the years, he’s released several collaborative tracks with popular rock vocalists and “Sweet Dreams” with Buzz’s Min Kyung Hoon is another solid rock ballad that emphasizes just how good Kim Heechul is as a vocalist. Plus it’s a really emotionally-wrought rock ballad that deserve multiple listens. The music video, featuring the pair, Twice’s Momo, and the cast of Knowing Brothers is comical and heartbreaking, and the perfect vehicle for this song. The video also was preceded by a teaser image that spurred many rumors of SM Entertainment featuring a same sex couple in the video, so watch closely for the quiet love triangle.
”I’ll Be There” by Hyunjin & Heejin of LOOΠΔ (released Nov. 16)
Exciting new girl group LOOΠΔ continues to tease their debut. While a group with 12 members, only two have so far been revealed and they already have three songs and music videos out. Their latest track “I’ll Be There,” a duet between the two known members Hyunjin and Heejin adds another element to what they have shown already. It’s a synth-infused disco bop that showcases a more fun, energetic side to them. No info is out yet but it also sounds like it continues their collaboration with producers Monotree. Whether Digipedi did the video or not is harder to tell. Given these three releases I am getting seriously hyped for LOOΠΔ despite the time it seems to be taking to debut them all.
Have you listened to these? Which song of the past few days did you like? Share your thoughts in the comment section below and be sure to subscribe to the site and follow us on Facebook, Twitter, Instagram, and Tumblr to keep up with all of our posts.
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