Pungdeng-E’s ‘Ppi Ppi Ppa Ppa’ Music Video & Song Review + Autographed Album Giveaway

pungdeng-e ppi ppi ppa ppa song music video mv review

Perfectly timed to coincide with their appearance at the 42nd Los Angeles Korean Festival, Doma Entertainment’s Pungdeng-E released Ppi Ppi Ppa Ppa on October 1. This comedic, three-piece girl group, whose name translates in English to “beetle,” debuted in December 2013 with the unique concept of performing in different Korean regional dialects. Pungdeng-E’s over-the-top musical style has frequently been described as “aegyo hip hop,” but the term doesn’t even begin to describe the girls’ unabashed eccentricity. Frankly, no other Korean girl group is as willing to look so totally ridiculous, as demonstrated amply in “Ppi Ppi Ppa Ppa.”


In the same vein as Pungdeng-E’s previous songs, “Ppi Ppi Ppa Ppa” is a highly unusual composition which, against all the odds, manages to successfully combine such varied elements as traditional German brass band music, with circus overtones and a Latin interlude. For good measure, there is even a catchy saxophone solo towards the song’s conclusion. Blue and Red, known as the rappers of the group, feature prominently, yet blend perfectly with Yellow’s sweet and understated vocals. “Ppi Ppi Ppa Ppa” has a chorus which is impossible not to sing along to and will remain in your head long after the track has finished – in other words, an indisputable earworm.

Also on KultScene: Flash Music Video Reviews: Taeyeon, 24K, Oh My Girl, MFBTY, Ailee, Melody Day, iKon, AA


ppi ppi ppa ppa pundeng-e gif

via thegifmill @ Tumblr

This highly inventive music video opens with a rural setting shown on a retro TV, to the loud accompaniment of a cockerel crowing twice. The camera pans down to reveal the members of Pungdeng-E living in a dilapidated shack, which appears to be somewhere in Europe. The girls wake up from sleeping on the floor and merrily go about their daily routine, marching everywhere with boundless energy. The video is full of hilarious moments, most notably the members messily eating a celebratory cake with their hands and toasting each other with wine glasses full of milk.

“Ppi Ppi Ppa Ppa” takes an even more bizarre turn when Pungdeng-E watch themselves on TV, displaying incredible super powers and dancing to their own song. We see Yellow lifting cattle in the air, Blue zipping around like Road Runner, and Red flying past jumbo jets, having been launched into space. There is an obvious movie reference to “Chitty Chitty Bang Bang,” when the girls take off in a flying car, followed by another to “ET” at the end of the video, when the same car is silhouetted against the moon.

pundenge ppi ppi ppa ppa gif

via thegifmill @ Tumblr


In keeping with the song’s European rustic concept, the girls are styled in peasant ensembles, with Yellow wearing dungarees and Blue and Red in dresses. All the members have their hair in plaits or bunches and these are maintained throughout the video. In stark contrast to the muted and earthy colours of their previous outfits, Pungdeng-E are seen in ‘90s style hip hop gear for the dance breakdown and wear colourful baseball caps, hot pants, and pedal pushers, covered in glitter. Of particular note is Red’s short sleeved basketball jersey, which bears the phrase “Norway 22.” Several YouTube users have mentioned this in the comments section and stated that they hope the group will subsequently gain more attention from European fans.

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Overall Thoughts

Pungdeng-E’s collective sense of humour and totally unpretentious style are a breath of fresh air in a sea of Korean girl groups, who are marketed largely on conventional concepts of sex appeal. At present the girls have a relatively small fan base, but thoroughly deserve more recognition for their efforts to be highly individual. Following on from the equally innovative “Al-Tang” and “Baechu Bossam,” “Ppi Ppi Ppa Ppa” is another fine addition to Pungdeng-E’s fledgling discography.

But now onto the fun stuff! We’re giving away a copy of Pungdeng-E’s “Action Pungdeng-E Go!” to a lucky fan. And did we mention it’s autographed? Well, it is, so don’t miss out! All you have to do is follow the four easy steps on the form below. Anyone around the globe may enter. The giveaway runs from October 12 until the 20 at midnight PST. The winner will be announced through our Twitter and Facebook accounts, so be sure to stay tuned

a Rafflecopter giveaway

What did you think of “Ppi Ppi Ppa Ppa”? Let us know in the comments and be sure to subscribe to the site and follow us on Facebook, Twitter, Instagram, and Tumblr to keep up with all of our posts.

  • Holly Burns

    I admit I am not fond of the overly sexy concepts, but nor am I very fond of the overly cutesy ones either!

  • allanoiver

    thanks for this awesome giveaway!!!

  • kavarikk soulforge

    LOVE THEM. I was so sad I live on the wrong side of the USA to see them. I heard they rocked the LA Korean Fest. Hopefully I can see them soon. Yellow is my favorite, but I have mad love for Blue and Red too.

  • Hovinalle

    Nice article on PDE, thanks Kultscene 🙂

  • Bob Butcher

    Pungdeng-e is the cutest group around, plus i love they are different than any other group out there. I love their aegyo raps. Reversal is my favorite song by them.

  • Jay

    !!! Didn’t know of these guys till a little while back and omg yes ;u;

  • Robert Edward

    Today is my Birthday, and reading all about Pungdeng-E was a great gift to get for my birthday LOL. Keep up the great work

  • R.E. Edinger

    they are too damn cute for words

  • They so different from other girl groups, i really like their style and songs. It’s so sad that they’re underrated.

  • Jay C

    I flew out to LA to see MAMAMOO and Bigbang. I had not heard of Pungdeng-E but their performance at the LA Korean Festival immediately became the highlight of my trip! I was in disbelief watching them successuly execute aggresive aegyo. I originally had gone to see MAMAMOO but was shocked how fantastic Pungdeng-E were. I did not expect to stumble onto one of my top 3 favorite kpop groups that weekend haha.