MADTOWN debuted in October of 2014 with YOLO and it was an unexpected direction taken by J. Tune Camp, which took a lot of people by surprise. However, it was a risk worth taking because the music video and song itself ended up being well-received by the audiences. Now these guys are back and they’re telling you to deuru wa (which means ‘come in’ in Korean) with another dance track New World off their 2nd mini album Welcome To Madtown.
The music video starts off with Moos (leader and main rapper) and Lee Geon (main vocalist) walking down a dingy basement corridor with boxing gloves in hand. The tone for the remainder of the music video is set the moment these two step in the ring. Daewon (main dancer and vocalist) and Heojun (vocalist) are the announcers, while the other members are the fighters.
While Moos and Lee Geon are battling it out, in another ring you have Buffy (rapper) and Jota (rapper) who are also duking it out, to see who will move onto the final round. The outcome of both matches resulted in Moss and Buffy meeting in the concluding battle. Who scored the final knockout you ask? You’ll have to watch the music video to find out!
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As soon as the beat dropped, I knew this song was going to be intense. MADTOWN is composed of many unique voices, for both the vocalists and rappers. H.O (vocalist) who is the youngest member, has a very deep and forceful voice. Jota on the other hand, who is one of the rappers, has a very gentle and velvety voice. The parts were evenly dispersed and each member delivered his part in contribution to this high energetic song.
I can’t force myself into a fixed frame,
My heart already knows.
Everyone will experience a melting debacle at one point or another after having boxed up so many diverse emotions and feelings throughout their lives. One cannot and should not be confined to what is allegedly the norm. Life is all about living on the edge and testing your limits to see how far you can go; how it’ll feel like to break free from this routine life that’s supposedly set up for you to follow.
At times when a group consists of more than five members, the choreography can tend to look a bit messy and unorganized. But as a group of seven, MADTOWN showcased great synchronization and teamwork. From beginning to end, the music video was climactic and the members were high on energy. The overall choreography and concept was in your face, lively, and aggressive. And that mid air flip that Jota did? Now that was impressive.
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The outfits were simple yet audacious; track and leather jackets, T-shirts, hooded sweatshirts, and ripped jeans, to go along with their scruffy and masculine concept.
It was quite difficult to sit still during the duration of this song. I personally don’t dance, but I couldn’t stop moving! This song is considerably one of the catchiest songs of the year. If you weren’t 100 percent sold by YOLO, you’ll definitely fall in love with New World!
MADTOWN's 'New World'
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