K-pop mid-year review: 3 distinctive music styles dominating 2018 so far
The year 2018 is passing by so fast. Can you believe that we have only five months left until 2019? When it comes to K-pop, a lot can happen in a matter of a few months, but so far we’ve already been taking notes on the music styles that have been trending in charts and album releases.
While some styles are always present, like electronic dance music (Sunmi’s “Heroine”) and R&B (Red Velvet’s “Bad Boy”), and some trend styles of 2016 and 2017 are still popular, like tropical house ((G)I-dle’s “Latata,” CROSS GENE’s “Touch It,” etc.), we chose three less frequently heard musical styles that have been present in a lot of comebacks and B-sides so far this year.
Check some of them out below:
Disco / Electropop / Retro K-pop Sound
When 2017 ended with the tragic news about SHINee’s Jonghyun, I thought the K-pop industry would have a hard time hyping fans up again. But when Momoland released the catchy and comic “Bboom Bboom” a few weeks later, I was smiling again. This was exactly the kind of fun we needed! The song was produced by Shinsadong Tiger, the same producer behind some of T-ara’s most legendary hits, like “Roly-Poly” and “Lovey-Dovey,” and so “Bboom Bboom” immediately gathered comparisons with T-ara and their disco-themed hits. But, whether people were mad or glad about the similarities, the fact is that “Bboom Bboom” led Momoland to huge success. The group then repeated the formula and released “Baam,” also produced by Shinsadong Tiger.
In late May, girl group AOA had its first comeback without former lead vocalist ChoA, releasing their Bingle Bangle EP full of fun and upbeat songs. One of those songs was “Ladi Dadi,” an electropop summer jam that recalls the same vibes of the catchiest hits of K-pop circa 2010-2012. Is 2018 making people nostalgic about the old days of K-pop? All we can say is we’re having so much fun with these retro sounds!
ALSO ON KULTSCENE: K-POP UNMUTED JUNE 2018 ROUNDUP
Mid-tempo Piano Hip-Hop
In late January, iKon scored a perfect All-Kill on Korean charts with their hit “Love Scenario,” a mid-tempo hip-hop song with a minimalist production and a bright piano accompaniment. Just a few months later in April, it was Pentagon’s time to show they could “shine” with the same musical approach, releasing the catchy and cute “Shine.” And even if it wasn’t a title track, let’s not forget “Kangaroo,” a great b-side from Wanna One’s first special album, 1÷x=1 (Undivided). “Kangaroo” is a fun hip-hop song produced by Block B’s Zico, with light beats and a mid-tempo cadency sweetly accompanied by piano chords. Those 3 boy groups killed this style and gave us some of the best songs of 2018 so far!
ALSO ON KULTSCENE: 7 K-POP MUSIC STYLES WE’D LOVE TO HEAR MORE
Caribbean & Latin Influences
In the last months of the year 2017, we could hear a few K-pop songs with influences of Caribbean and Latin music, such as SF9’s “O’ Sole Mio” and AOA’s Jimin “Hallelujah.” Little did we know that it would continue in 2018! In April, Super Junior caught the world by surprise when they released an iconic collaboration with Dominican-American singer Leslie Grace, the sensual “Lo Siento.” Later in May, it was BTS fans’ time to get delighted when they heard a flavour of salsa music on the group’s third full studio album Love Yourself: Tear with the irresistible “Airplane pt. 2.” The song was promoted on music shows and became an instant fan favorite due to the mention of cities and countries around the world, a reference to mariachis as a metaphor for the septet’s life on the road, and, of course, the Latin feels. More recently in mid-July, girl group MAMAMOO also continued their path of exploring different music genres in 2018 by releasing “Egotistic,” an elegant song full of Spanish guitars.
I think it’s safe to say Latinx and Caribbean fans are happy for seeing their culture being represented like this!
What’s your favorite sound of K-pop so far in 2018? Let us know in the comment section below and be sure to subscribe to the site and follow us on Facebook, Twitter, Instagram, and Tumblr to keep up with all of our posts.