From ‘Genie’ to ‘Wolf’: Dsign Music believes the future of music begins with K-pop [INTERVIEW]

Dsign Music Interview Robin Jenssen

Fans can wax poetical for hours about the positive aspects of the music coming out of South Korea nowadays, but more than just avid lovers are looking to K-pop for its innovative industry. Music producers, songwriters, and industry insiders from around the world are turning towards Korea to see how they can get involved. According to Robin Jenssen, the CEO of Dsign Music, K-pop is seen by western producers as the entry point into the larger Asian music market.

“You have two-thirds of the world in Asia, why should you just stick to the millions of people in the US and Europe?” Jenssen asked during our phone call last week. “It’s a really small market. Everyone wants to be a part of that new [market]. When everything opens up [in Asia], it will be a huge thing for music.”

Korea and Asia as whole have already been a huge thing for Dsign Music, which has created hits for everyone from Girls’ Generation and TVXQ in Korea to EXILE and Namie Amuro in Japan to Jolin Tsai in Taiwan and, wait for it, Ricky Martin himself. K-pop fans owe a lot to Dsign, considering that the Norway-based production team created hits like Girls’ Generation’s “Genie” and “I Got A Boy,” EXO’s “Wolf,” f(x)’s “Rum Pum Pum Pum,” and Red Velvet’s debut single “Happiness.” Their latest Korean single, Baekhyun and Suzy’s “Dream” peaked at number one in South Korea and number three on the Billboard World Digital Songs chart. Dsign’s most recent Korean songs were featured on Apink and Red Velvet’s latest albums.


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But before “Genie (Tell Me Your Wish)” came out in 2009, Jenssen had no idea what was going on in South Korea, or the fact that Dsign would end up creating some of the most popular songs. “It was actually our publisher who called us one day and said ‘Hey, you know they still sell a ton of records in Japan and Korea?’ We were like, ‘we don’t even know what it is,’” Jenssen said with a laugh. “We knew where it is but we had no ideas about the music. We had no clue.”

After “Genie” topped charts around Asia, Jenssen and his team went to see Girls’ Generation perform at the Tokyo Dome. “We had four TV interviews while we were at the stadium and there were thousands and thousands of people walking around the stadium. Then we realized, ‘Okay, we want to do more here.’”

Jenssen also credited iTunes and Spotify for opening up Asian music to western listeners who had otherwise had little access to non US or European-based music industries.

Since then, Dsign has been integral to K-pop’s foundation. They work closely with SM Entertainment, which tends to work closely with many western producers, but have also produced music for non-SM acts like Lee Hyori (“Bad Girls”), Spica (“Tonight”), Rainbow (“Energy”), Boys Republic (“Video Game”), and 9 Muses (“Hurt Locker”). Jenssen runs the day to day business aspects of Dsign, but has plenty of a role in the creation of their songs; his voice can be heard for a split second at the very end of Girls’ Generation’s single “Beep Beep.”

When creating songs, Jenssen revealed that it’s not just music that international producers have to pitch to Korean companies, it’s the whole concept. “Music in Asia is all about the video, the dance routines, the marketing, and how you put the package together,” he explained. “A good example is [EXO’s] “Wolf.” You get all the kids in Seoul to go around with their hands up in the air making ears and howling ‘awoo!’ They sold a lot of merchandise based on that song because it’s a concept song. And you kind of understand everything when you see the video and see how everybody reacts to it. Other songs are also concept songs, so sometimes we’ll write down ideas for the video too to ensure that the concept sticks through to the end.”


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Jenssen emphasized that foreign producers are learning that K-pop is based around the synthesis of intense concepts with the rhythm of US music, like hip-hop and R&B, and the melodies of Europe, where electropop is still prominent. But it’s not just K-pop emulating western styles according to Jenssen, who highlighted Selena Gomez for pulling off the most K-pop-like sound in the English-language music market. “A lot of new stuff in the US now is sounding more like the K-pop we’ve been doing for like five years, with a bit more stuff happening with several more parts in the song. When we won the YouTube award for Girls’ Generation with ‘I Got A Boy’ it was described as the ‘Bohemian Rhapsody’ of 2013 because it had all these parts in it. That’s something that K-pop is well known for.”

And Dsign Music believes that Korean music, and music industries throughout Asia, offers a new frontier in particular because of its immense export rates, which Jenssen said emulates the current model for English-language music. “Most of the income stream from the US artists comes from the rest of the world. Same with the UK. So the UK and the US have been always the winning part in the sales numbers because of the overseas sales just like Korea’s building its way to being the musical export market of Asia.”

As for Dsign’s future in Korea, Jenssen, unfortunately, said that they have more songs planned for later this year, but due to South Korea’s secretive approach to promotions he’s not allowed to give any details.

What do you think about Korea’s role in the future of music? Which is your favorite Dsign Music-written song? Share your thoughts in the comment section below and be sure to subscribe to the site and follow us on Facebook,Twitter,Instagram, and Tumblr to keep up with all of our posts.

K-Pop & the Collective Body Part 2: Seventeen, Cosmic Girls, & NCT

Seventeen-CosmicGirls-NCT
Last year, I wrote about how K-pop groups use their bodies as a whole to convey meanings within their songs and overall careers. It focused on groups like EXO and Nine Muses and how that affected them following lineup changes. I also took SHINee as the ideal of what a group can do as a collective whole. Unity was the idea that stood out, focusing on how larger groups tend to suffer thanks to more inconsistency while smaller groups keep themselves tight on and off stage.

A year is a long time in K-pop though and groups have since surfaced that are challenging what choreography can do for their respective groups. Seventeen and their plucky performance team are showing how a group can best express themselves when given a chance to be a part in all aspects of creative production. Cosmic Girls are performing other worldly feats to corral 13 members on one stage. And, finally, SM Entertainment’s limitless boyband NCT’s need to use their dances as a way of communicating with all the world, considering they plan to take it over someday. These groups are putting many of their peers and predecessors to shame with the amount of precision and invention that goes into their movements on stage.

I already wrote a bit about Seventeen’s choreography but they have progressed even further since (and what I wrote was not up to my usual standards if I do say so myself, although definitely a good starting place to read what I think about their dancing). Seventeen place a large emphasis on their members’ role in creating their music. While that is in vogue with most new groups, few can claim to have choreographers in their team. Seventeen’s Hoshi does exactly this with the help of the rest of the performance team (Dino, Jun, and The8) and choreographer Choi Youngjun (who previously worked with the longest lasting K-pop idol group, Shinhwa). I’m generally sceptical when it comes these kinds of idols it’s hard to deny Hoshi’s work given Seventeen’s style.


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Seventeen’s choreography plays up their youthfulness. Every one of their performances incorporates masses of group expressions the likes of which we rarely get to see on stage. The members shine as individuals thanks to the moments in between big moves. There’s always more than one thing to enjoy when watching Seventeen dance. With their latest singles “Pretty U” and “아주 Very Nice,” Seventeen have added to their already strong repertoire.

Like most, my first listen of “Pretty U” was underwhelming.There’s something very safe and simple about the song that doesn’t catch your attention straight away. Add in the performance and it becomes something else entirely. The use of the couch isn’t just gloriously fun but apt given the song. It’s a relaxing piece of furniture for a relaxing piece of music. Best of all though, it gives Seventeen many new opportunities to show their character. Members pop up out of nowhere, jump on top of it, lie on it, and much more. All with effortless transitions too. For instance, when some of them stand in front of the couch for the chorus those behind them can re-position easily without distracting the viewer’s eye. This is also used to signify actual changes in the song as well, with nearly every musical transition moving the choreography from the couch to the stage and vice versa. This is usually achieved by the member currently singing getting up and walking towards the crowd serving as not just a seamless switch but also adding dynamic forward movement.

In essence, it’s a routine you might see in a High School Musical film and that’s why it suits “Pretty U” so well. The primary objective here is fun and both Seventeen and Hoshi know how to deliver that without going overboard. It even makes sense when the couch is taken away as the song goes into total climax with its increasingly strong vocals.

To balance out the cheesy fun of “Pretty U” Seventeen went for power with “Very Nice.” There’s a lot to love about “Very Nice” but the thing that struck me the most is how Seventeen obviously knows how hot they are when performing this. There’s a power and precision that isn’t present in any of their other dances. It certainly looks like their most difficult routine. It may also, surprisingly, be their simplest. The focus is on big formations with all the members rather than moving them around the stage. Their flourishes are not gone however, as they make some of the best parts such as in the second chorus when they all shout simultaneously. For all the skill involved “Very Nice” is still clearly a Seventeen dance. It’s a niche they can truly call their own when so many other boy groups focus solely on strong hip-hop routines. Constant innovation in choreography is what led to Seventeen’s success. Without dance crazes happening in Korea as much as they once did (“Gee,” “Tell Me,” “Sorry Sorry” etc.) that is hard to quantify but I find it hard to believe Seventeen would have stood out if they had regular routines.

Cosmic Girls face the same numbers problem as Seventeen. They have the same amount of members but don’t seem to have the same level of skill as Seventeen. To best use up space on stage they are adopting a system of groups of threes. Used ineffectively in their debut songs “Catch Me” and “Momomo,” Cosmic Girls perfected it with latest single “Secret.” In those debut tracks they sometimes set up the three teams on stage and had each group sing a line in a verse while the others stood there waiting for them. That means if the camera isn’t doing it for us, our eyes have to locate who is singing. This isn’t inherently a bad thing but here it leads us to look at members who are not doing anything.

“Secret” situates the three groups in the same way, one on the left, one on the right, and one in the centre. The numbers in each group constantly changes but a symmetry is contained at all times with the left and right sides nearly always having equal amounts. What “Secret” does differently is that the centre group always has the singing member. This means that even when someone is singing not in the exact centre of the stage she is framed on both sides (horizontally or vertically) by other members. These frames draw our eyesight, making it easy to follow the performance. There’s nothing too complex about the dance overall as the individual moves are nothing new but the formations are all precise. It’s something that works well with their cosmic nature too, the symmetry mirroring a destiny that lies in the balance (which is something that rookie groups Lovelyz and Oh My Girl have done well at).

Cosmic Girls, like Seventeen, can be split up into groups by their very nature, their alternate title WSJN is an acronym of their sub-units (Wonder, Sweet, Joy, and Nature). So mixing them up betrays none of their original ideas or unity. Today’s K-pop groups are a malleable bunch. Their collective bodies can express a number of different ideas in many ways. Where last time we saw groups losing members as a consistent hindrance to their dancing, it is built into groups today.

None more so than NCT, SM’s latest experiment of creating groups with detachable parts. With groups like these, who plan to debut all around the world, choreography will clearly be an important part of how they communicate. It also means that the idea of a single unbroken body as an expression of the group’s ideas does not exist for them. NCT can have any number of members in any number of variations of groups.


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So far NCT have not had consistently similar choreography. They have, however, been consistently pushing onwards to outdo themselves (and everyone else) with every turn. I already doubt we’ll see better choreography than NCT U’s “The 7th Sense” this year. It’s almost more an interpretive performance piece than a piece of pop choreography. The mix of martial arts-inspired moves and hip-hop is as abstract as it is flawlessly performed. When they first announced NCT it seemed SM was ready to create yet another group of flawless robots designed to look good and sell records. A debut like “The 7th Sense” questions this though by being too fluid to be considered robotic but too well executed to be believably human.

NCT 127’s “Fire Truck” also pushed boundaries. It is more standard K-pop fare than “The 7th Sense,” although the majority of moves fit into the song are extremely difficult. It is notable for the heroic extremes it goes to with each chorus move by Chinese member Winwin. His influence is notable throughout the entirety of the choreography in fact. His background in traditional Chinese dance is seen with his front cartwheel, his twisting move that makes all the other members spin, and more. His technical expertise isn’t quite a surprise, considering he might have influenced “The 7th Sense” or been influenced by it given that his teaser has the same name.

The latest NCT single, NCT Dream’s cutesy “Chewing Gum” was probably not expected to be as experimental with their choreography. For the most part that is correct. and it might have seemed simple although still intense if there weren’t hoverboards. Yes, hoverboards. (You know, the ones illegal in New York City) The actual dancing with the hoverboards is still pretty straightforward but considering the skill necessary to stay on top of one of them while singing and moving in formation, the dance of “Chewing Gum” becomes something else entirely. It’s a testament to the work ethic of SM’s trainees that they can pull this with such effortless glee, especially Mark who has taken part in every NCT promotion so far! #rookieoftheyear

It may take some time to find out what the collective body of NCT looks like, if we ever do see it ever as one single entity. It’s clear to see though that they are not going to be easy to pin down as an act, especially when it comes to choreography.

Between them these three young groups are carving out a new path as to what K-pop choreography can be. For Seventeen it can be the perfect expression of your personalities. Cosmic Girls show a dedication to symmetry and perfection, something every group strives for but it takes someone special to pull it off. For NCT the path is full of unknown possibilities and we hope they will continue to push boundaries. For all of them there is an understanding that the single group is not the only way of expressing unity. K-pop performance has become something new where SHINee were once seen as the pinnacle now groups are taking a different route to beauty. They are prepared for change, their individual bodies only small parts of a whole coming together to excite us in ways we never could have imagined. If one of their members leave it won’t be easy for them to rearrange but there is a feeling that they are prepared no matter what.

What do you think of these groups’ choreography? Are there any other groups standing out for you? Share your thoughts and quiz results in the comment section below and be sure to subscribe to the site and follow us on Facebook, Twitter, Instagram, andTumblr to keep up with all of our posts.

Puer Kim discusses her return with ‘Gem,’ inspiration & loving her body [interview]

Puer Kim Interview

Like a diamond in the rough, Korean indie singer Puer Kim released her maxi single, Gem yesterday (August 23). Her first new music since 2014’s Purifier, the sultry vocalist explored darker elements on the three jewel-inspired tracks. Although a short album, Gem displays a wide range of styles ranging from alt R&B to synthpop and explores themes inspired by the gemstones: “Pearl” reflects the desire to break free of the shell we’ve each found ourselves in, while the second track is about believing in our “Diamond”-like strengths and multifaceted positive qualities, and “Emerald” rounds things out as a symbol of love and understanding in relationships.

While busy with the release in South Korea, Puer Kim took a few moments to respond to an email interview with KultScene where she spoke a bit about Gem, her inspirations, what type of music she likes and would like to work on, and how she deals with body shaming.

Edited for clarity.

It’s been almost two years exactly since you released your last album, Purifier. Would you mind introducing yourself to KultScene’s readers who may not be familiar with you?
Hi I’m a Korean singer-songwriter, Puer Kim. Puer actually sounds like my Korean name Byul (별), which means star. And I wanna live purely so… I’ve been in [the] music business since 2011 independently. In 2013 I joined Mystic Entertainment.

Comments on "Pearls" MV

Comments on “Pearls” MV

Gem was released a few minutes ago and I just saw the music video for “Pearls.” The overall sound of the album is a bit darker, more electronic than what we last saw from you with Purifier and “Bank.” What made you explore such a widely divergent sound?
Well, if you knew my music before I joined Mystic Entertainment, it was whole lot darker, rough, [and] also had an electronic mood. This is not the first new thing but more like what I’m used to. [The] Purifier album was lighter and brighter [and] I did love that for that since I didn’t really do those kinds when I did my music by myself.

Comments on "Pearls" MV

“Bank” had a very bright music video but “Pearls” is nearly entirely black and white. What’s the concept behind the video?

You should ask my director for the better answer. Haha. This “Pearls” song is about a person who decided to break [out of] her so-to-think wrong environment and live her own life. So there are images of shaking and waking and breaking [and] also holding.


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You’ve dealt with extremely heavy concepts, like the music industry in “Manyo Maash” and hard work. What’s the message you’d like listeners to take away from “Pearls”?
As a matter of fact, I don’t like to talk about the messages. You think whatever you want. You feel however you like. I’m the one who makes music and my listeners are the ones who get my music in their own ways.

I noticed that the video for “Pearls” was overrun by comments about your physical appearance. How do you deal with the scrutiny?
First of all, I swear that it’s my natural body. And I think it’s cute that people are amazed by it. I love my body, my everything, as much as my music. So people, you gotta listen to my music too! (ed. We think so too!)

 

Gem features three songs, “Pearls,” “Diamonds,” and “Emeralds,” and was inspired by Leo Lion’s children book, Frederick, right?
Yes it is. There’s a mouse named Frederick in the book. He’s an artist who saves beautiful lights (thoughts, inspirations) and share it when his friends need it. I want my music to be that light.

The LA-based rapper Demrick features on “Diamonds.” What was that experience like?
My producer [London-based] Postino knows Demrick. He introduced me. He actually introduced many rappers and Demrick was my first choice. Why? It feels just right to ask him for featuring. Intuitive decision! And after the recording I felt I was right.

Are there any other artists who you’d like to collaborate with?
I do wanna write lyrics for K-pop idols. My lyrics are known for their unique fun color.

The maxi single is all in English but you’ve previously sung in Korean. How did you come to decide to swap languages? Will we be seeing more Korean songs from you?
English is foreign to me. I feel like it’s a safe bubble. I can be more free [and] use lots of poetic licenses. Korean is my mother tongue. I’m most natural with it. It’s being free vs being natural. Which means both are nice. And I realized [a] funny thing since I started my music: listeners don’t understand my pronunciation either in Korean or English. I must have a bad tongue. And [the] Korean maxi single will be coming up soon too.

You’re Korean but spent time studying in the US at Berklee. How did that affect your musical style? You don’t exactly follow the typical Korean music trends.
Way before I moved to the U.S for studying, Korean songs that I was familiar with were hymns. I liked pop, jazz, and classics more. So it didn’t really change my style of music [that] I like and do. It has been like this as long as I can remember.

[ed. It’s unclear if she meant English-language pop, jazz, and classics.]


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What are your thoughts about the current state of mainstream Korean music?
I don’t really listen to the trendy music so I don’t really know. All I know is some SM [SM Entertainment]. Idol lyrics are so fun. That’s about it.

Aside from working on Gem, what else have you been up to during your break?
I sleep a lot and take a long bath. I do those very seriously. Is it funny to say that these are my true hobbies?

Is there anything else you’d like to say or any last words for KultScene’s readers?
The reason I do music and share it with the world is to let my listeners think of me. If you like my music and you can have a good time with it, that’s wonderful. I [would] like to be in your heart from time to time. So invite me.

Thank you so much for your time!

Take a listen to Puer Kim’s “Pearls” right here:

Have you listened to Gem? What do you think about Puer Kim? Share your thoughts in the comment section below and be sure to subscribe to the site and follow us on Facebook, Twitter, Instagram, and Tumblr to keep up with all of our posts.

BlackPink vs. 2NE1: The ultimate analysis

BlackPink 2NE1

Around the time of their debut earlier this month, I wrote a detailed introduction to YG Entertainment’s long-awaited girl group, BlackPink. Now that the group’s history and its members have been properly discussed, the time has come to analyze the group’s structure and sound. While YG made it clear that he originally wanted to create a group like Girls’ Generation from rival SM Entertainment, the label ended up opting for something much more like its own act 2NE1. BlackPink’s formation, in my opinion, is definitely the safer route. Instead of pushing its boundaries to create a larger girl group with bigger visuals and personalities, YG maintains its trademark styles of fusing hip-hop and pop while emphasizing rap and vocals over everything else. Because the songs match YG’s style so closely, the question must be asked (and it is being asked all over the K-pop community) – what differentiates this group from 2NE1? The answer is, well, not that much.

I will, however, dive into the similarities and differences to provide more insight.


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In terms of members, BlackPink mirrors 2NE1 almost exactly. Jennie’s place in the group is almost identical to that of CL because her specialty is rap, but she can sing and dance as well. She gives off the same badass, hardcore vibe that is so notoriously CL. Going off of that, Jisoo mirrors Dara, serving as the visual focus of the group and handling some singing lines. The importance of her role is performance much more than any specific raw talent, which is exactly what Dara contributes to 2NE1. Rosé easily matches Bom, as both are main vocals and handle only singing lines, especially ones that require the most vocal skill and power. The most recognizable connection is between Lisa and Minzy – both are maknaes (youngest members), and are (or were) the most versatile members of their respective groups in terms of talent. Lisa handles rap and dance along with a few singing lines, similar to Minzy’s role in 2NE1 around the time of their debut.

And like 2NE1, BlackPink’s musicality and lyricism is influenced very much by the members’ international backgrounds – both groups have only one member born and raised in Korea (Jisoo in BlackPink, Minzy in 2NE1), another member who lived in Southeast Asia (Lisa in BlackPink, Dara in 2NE1), two members from English-speaking countries (Jennie lived in New Zealand while Rosé lived in Australia, CL and Bom lived in the USA), and some European influence as well (Jennie is originally from the Netherlands, CL spent a few years living in France).

blackpink whistle

And obviously, the biggest similarity is music/concept. 2NE1 (in their original four-member form), could probably sing both “Whistle” and “Boombayah.” Even though 2NE1 may have matured away from this kind of sound in recent releases (and that makes sense, since BlackPink as a group is much younger in age). “Boombayah” is absolutely reminiscent of “Fire,” although not as much in sound, but definitely in concept and line distribution (the more obvious sound comparison can be made with songs like “Fantastic Baby” and “Bang Bang Bang” by BIGBANG). Only time will tell if BlackPink will move to deeper, more evocative concepts like 2NE1 did with “Come Back Home,” or if they stay with more lighthearted yet hard-hitting songs like “Boombayah” and “Whistle.”

The differences between the two debuts aren’t significant or groundbreaking, but still definitely notable. YG definitely put more interest into visuals this time around, trying harder to pick members that match Korean standards of beauty. In the eyes of the Korean public, this probably gives BlackPink a little bit more of the attractive qualities that groups like Girls’ Generation bring to the industry. And while 2NE1 is incredibly beautiful and likeable, the group was a bit more focused on hard-hitting performances even in member structure, so we see YG deviating from that concept a little bit by pushing the visuals.

From the styling to the sound, BlackPink’s two debut songs and accompanying videos seem to be produced meticulously. In this sense, BlackPink is more polished than 2NE1 was at their debut, since YG was still experimenting with girl group visuals and sounds back then. Another notable difference – BlackPink doesn’t have a leader. While CL wielded leadership proudly, BlackPink demonstrates a little more equality among members. This leaves probably the most exciting difference – all of the members are incredibly versatile. While Jisoo is the group’s visual, she has a strong singing voice, allowing her to develop her sound further over the group’s upcoming releases in ways we might not expect. Even Rosé, the main vocal, is a fantastic dancer (well, based on their Dance Practice video that went up on YouTube a little while back), meaning her role can exceed expectations as well.

The verdict – overall, BlackPink is incredibly similar to 2NE1, and it speaks an incredibly loud message about YG’s desire to put out a girl group that could emulate 2NE1’s success, rather than try something drastic and new. Even Yang Hyun Suk himself commented on the similarities, expressing his interest in maintaining the YG style and sound. So BlackPink isn’t exactly breaking any boundaries, but they are carrying the YG name with a feminine touch, something K-pop has been missing since 2NE1 went haywire following a drug scandal back in 2014 (and a little bit before that, as well). For at least that much, I applaud BlackPink.


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The rest of my first impression of BlackPink is, however, much more nuanced. With such striking similarities to 2NE1 in structure and sound, BlackPink is YG’s way of saying that the characteristic “YG sound” is not as important as the artists themselves. Sure, it’s cool that YG as a record label has its own way of distinguishing itself, but it’s unfair to the artists to box them off within the boundaries of what YG does with its sound. Not to mention, it’s incredibly unfair to Blackjacks, who have been waiting for YG to do something about Park Bom’s scandal and give 2NE1 a comeback. The existence of a new girl group is not at all a problem, but the similarities seem to indicate that YG wants this group to carry on the “YG sound” by effectively replacing 2NE1, the girl group that contributed so much to the establishment of the “sound” in the first place. While 2NE1 might be on a downward spiral, debuting what is essentially a more polished version of them is disrespectful to them and their fans.

That being said, I plan on supporting this group, just not as strongly as I’ve supported 2NE1 (if you couldn’t tell by now, I am a Blackjack). BlackPink’s concept is a two-edged sword, as it makes them unique in K-pop right now but not at all within their label. But no matter the negatives, they are here to extend and carry on 2NE1/YG’s original mission of creating a girl group that shamelessly challenges K-pop’s neverending dichotomy of innocent vs. sexy.

Somehow, both 2NE1 and BlackPink simultaneously fall right in the middle of the spectrum and entirely outside of it. Despite the lack of originality in concept, BlackPink is full of talent, beauty, versatility and, most importantly, good music. And for those reasons, I’m rooting for them. I hope they find a way to stand out among YG’s slowly converging discography, because that may be the best, if not only, way to continue to success they’re currently receiving.

How do you feel about BlackPink’s debut and 2NE1’s legacy? Share your thoughts in the comment section below and be sure to subscribe to the site and follow us on Facebook, Twitter, Instagram, and Tumblr to keep up with all of our posts.

SHY SHY SHY: Why Girls’ Generation-SHY Needs to Happen

TTS SHY Girls' Generation SNSD

Back in 2012, SM Entertainment announced that the Nation’s Girl Group, none other than Girls’ Generation themselves, would be putting out its first subunit group, known as TTS. As we all know, the subunit went on to (arguably) become K-pop’s most successful subunit. Composed of main vocals Taeyeon, Tiffany and Seohyun, this small microcosm of GG has sold over 300,000 albums, 3.5 million downloads, and four top ten singles in South Korea alone. Clearly, TTS is a formidable force in the world of subunits (or even girl groups on the whole — the subunit ranks among the best-selling girl groups even without GG behind them). Ever since their debut, TTS has remained relevant in the K-pop scene as a standalone group.

TTS SNSD Girls' Generation Taeyeon Tiffany Seohyun

But there was one teensy, tiny, little detail of SM’s original 2012 announcement that was particularly notable — TTS was originally planned as a rotational subunit. This meant that different subunits would be created with different members of the group. At first, this excited fans, because they would be able to see their favorite members in various duos and trios as the years progressed. However, while TTS became a staple of SONE culture, these rotated subunits never happened. Instead, TTS received comeback after comeback. And while they’ve released consistently good music, fans have been waiting for SM to live up to its now four year-old promise. Most commonly, it seems the craving for a new GG subunit has manifested in the form of SHY.


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Girls’ Generation-SHY is a hypothetical unit of Girls’ Generation, consisting of members Sooyoung, Hyoyeon, and Yuri. And while TaeTiSeo focused on jazzpop and vocal pop, SooHyoYul would put its energy into hip-hop and dance music. While TTS spent more time on vocals, SHY would display killer choreography. This is only expected from the group’s dance line, which, when on their own, gives off a very different charm than the rest of GG. While they have gone to darker concepts (re: “RunDevilRun,” “Bad Girl,” and more), SHY is edgy and badass, while regular SNSD is loveable and girly. SONES who have been waiting for something darker and more hard-hitting from the group crave a SHY debut for this reason. SM should definitely cash in on this appeal, as it further diversifies the SNSD sound and gives the girls even more versatility and longevity, especially going into their tenth year as a group.

Hyoyeon SNSD Girls' Generation Younique Unit SHY

SHY would also be an incredible and worthwhile fanservice to SONES who have followed the group for years but haven’t gotten to see Hyoyeon, Yuri and Sooyoung really shine on their own. While Yuri has been recently getting more lines (it seems her role as a dancer and visual is colliding with that of a vocal lately), none of the three have really had a chance to shine on stage as all-around performers. Sooyoung, who previously debuted in Japan as part of a duo, has also been underutilized. “Catch Me If You Can” saw the three fan an increased role in Girls’ Generation, but this trend completely reversed with the release of their following albums. “Party” and “Lion Heart” gave them minimal lines as usual, leaving fans to hope that “You Think” would give them a well-deserved share of line distribution. Given the more hardcore, dance-centric vibe that “You Think” seemed to exude from the teasers, many fans thought SHY would finally shine. However, the exact opposite happened — vocals led the entire song and saw Yuri take a few random lines here and there, with Sooyoung and Hyoyeon taking the tiny, anticlimactic rap section before the bridge. Once again, SHY fans were frustrated at their faves’ lack of spotlight. It seems that, after more than a decade of hard work, these girls deserve some attention of their own on stage.

And what better time to debut SHY than right now?! One of the biggest trends of K-pop in 2016 is SM’s hard work — we’ve seen unit and solo promotions across the board from members of Girls’ Generation (both of whom are TTS members, unsurprisingly), f(x), Super Junior, SHINee and more. Many of these releases don’t follow musical trends in Korea, because they instead incorporate more unique and diverse genres into what is becoming one of SM’s most musically eclectic years yet. It seems that SM has gone above and beyond caring about the public popularity of its music, opting for music quality and global potential instead, and using EDM and other similar “more global” genres to match these attributes.


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So considering how EDM literally stands for Electronic Dance Music (emphasis on “Dance”), why isn’t SHY debuting with some badass EDM/rap song? In fact, Hyoyeon already handled such a concept very well in the music video for “MAXSTEP” by Younique Unit, a temporary promotional group SM assembled using its best dancers a few years ago. An EDM/rap-oriented SHY song might not chart too well, but neither did half of SM’s releases this year, and SM doesn’t seem to care about chart positions as it is. So what’s stopping them? If anything, a SHY debut will add to SM’s goals of globalization — Hyoyeon is known for being by far the most famous member of the group in France and has a very sizable fanbase in North America as well. The same goes for Sooyoung, whose charms seem to be recognized in both Japan and the Western Hemisphere. A SHY debut aligns perfectly with every single one of SM’s goals right now, so it seems simply absurd why this long-awaited release hasn’t happened already.

SHY Sooyoung Hyoyeon Yuri SNSD Girls' Generation

The truth is, there are some reasons why SHY isn’t happening just yet. There are rumors of solos from both Seohyun and Yuri. It would make sense for SM to want to finish the TTS trio of solos before moving onto other SNSD-related projects, and once that’s out of the way, a Yuri solo would definitely throw a wrench in SHY debut plans as well (but still cause at least a substantial fraction of the buzz that a SHY debut would create). Not to mention, Hyoyeon is also busy with “Hit the Stage,” an Mnet competition show for some of K-pop’s most famous idol dancers as contestants. However, none of these activities mean, by any stretch of the imagination, mean that SHY can’t happen. It seems that we are closer than ever to something of that sort happening. Maybe we just need to wait a few more months, a year or two, or whatever it takes. But in due time, even SONES will be singing along with TWICE’s Sana, in a future fanchant that is yet to be created, for a future debut that is yet to happen.

Do you think SHY should be debuting anytime soon? Share your thoughts in the comment section below and be sure to subscribe to the site and follow us on Facebook, Twitter, Instagram, and Tumblr to keep up with all of our posts.

Music Video Director Ian Gallagher on Working with Neon Bunny for Free, Co-Directing WINNER, and Dreamlike Images [INTERVIEW]

Ian Gallagher

Music videos are a huge part of what entices international fans to K-pop thanks to their accessibility online. The work of music video director Ian Gallagher is not exactly the dancing in box or love stories that are so typical to the genre. His work with the queen of South Korea’s electro-indie scene, Neon Bunny is some of the best in the country and shows an entirely more abstract image than the average K-pop music videos (or MVs as they’re commonly known).

In celebration of Neon Bunny’s return with her new album, “Stay Gold,” and his latest work on her video for “Room 314,” we caught up with Gallagher for an interview about his creative process. The director sheds light on his inspirations, his ongoing collaboration with Neon Bunny, working with YG boy group WINNER, and his work in film.

I’d like to start by asking how you got into film and music video directing?

I had two main interests in high-school, writing fiction and playing music. Playing in bands naturally led me to create images for the band, mostly cover designs and stickers, which led to an interest in visual arts. It was hard for me to stick to one thing though. I loved all the different mediums and how they related to each other, the differences and similarities. I wrote a lot of short stories and attempted a novel, while continuing to play music and study a bit of graphic design in college. It took awhile, but I came to the slow realization that films utilized all these different elements to create something else. I think this was like 7 or 8 years ago. I began writing screenplays and bought a cheap DSLR and went from there.

Were there any films or videos you had seen that made you want to do work in cinema?

The greatest push was watching Andrei Tarkovsky’s “Stalker.” It was the most beautiful thing I had ever seen. The film has a simple elegance to it, in story and in cinematography, yet it delves into some deep questions about being human. After watching the film I knew that that was what I wanted to do. To make something like that.

How did you end up working in Korea? Any advice for other foreigners who might want to do the same?

I’m a rare case actually. I’m half-Korean, half-American, and pretty much grew up in Korea speaking both Korean and English. [I] went to a Korean elementary school, but then went to an international school for high-school. So the culture of Korea is not foreign to me. I’m not exactly an expat, yet I’m not Korean. I’ve always been sort of in the middle of two cultures. My advice to foreigners is come on over, learn the language, be nice and have a great time. It’s a great place to work; a lot of interesting things are happening in art. I think Korea is just now breaking into a post-modern era, and it’s really amazing witnessing the change.

What’s it like to make films there compared to anywhere else you might have worked?

Koreans have the most intense work ethic I’ve ever seen. I love working with a Korean crew.

What is your process for directing a music video?

I have to love the song. I need to really feel something from the music. It’s a pretty simple process though. Once I have a song, I just listen to it non-stop and try to figure out a visual mood for it. Looking back on my videos, I think I’m more focused on capturing a certain overall tone than individual images. Especially for music videos, I try to mimic the process of writing music and go with what feels right at the time instead of anything too intellectual.

Your collaboration with Neon Bunny started in 2011 with “Together With Me.” How did it come about?

I think her first album had just come out and she already had another video. I heard “Together with Me” and loved it. So I e-mailed Neon Bunny saying I’d make her a video for free with no budget, and sent her the idea. I don’t know what she thought about me, but for some reason she accepted and it turned out to be great fun. I was still learning all the technical aspects of filmmaking and it shows in the video, but it was a blast to do.


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What made you continue that collaboration with Neon Bunny?

She’s a truly great musician. Her songwriting abilities are just amazing. It’s no easy task to create pop music which also has depth, it’s one of the hardest things to do in music, but Neon Bunny seems to do it so effortlessly. So I’m pretty much honored to be allowed to create videos for these songs. A music video is only as good as the music. Also, Neon Bunny produces her own music on her own label, so it’s really great to be able to make decisions without having a committee to water down the ideas.

How has your relationship grown over the years?

We’re good friends now. I think we know each other’s strengths and weaknesses and that helps when we are trying to create something together.

What is your process for making a music video with her compared to with others?

Much more laid back. There’s definitely a trust that’s developed over the years. Shooting videos is usually a tedious and difficult process, a lot of stress, never enough money or time, but with Neon Bunny it feels like we’re actually having fun. For the video for “It’s You” we just travelled around various places in Seoul and shot whatever we felt like. There was an overall structure but instead of extensive storyboarding, planning, and having a big crew, we let it go loose and it was a lot of fun. It would be hard to propose shooting a video like that to another artist.

Your work with Neon Bunny, from the soft focus of “Together With Me” all the way up to the crystalline views in your latest work “Room314,” has almost always had an impressionistic quality to it. Is this a particular style you like and what draws you to it over a straightforward narrative?

I’ve never really been a fan of narrative music videos. Of course there are great videos that use narrative devices, but I like to be closer to the abstract nature of music. To me, it’s about feelings and moods, and a kaleidoscope of emotions. The nature of dreams also take up a large portion of my work. I love hazy ill-defined things, and it ends up in the videos. I’m not trying to create any kind of deliberate style though, I think it just happens because I try not to intellectualize the work and make decisions based more on instinct. Anything I do will inevitably have my stamp on it because it’s come through the filter of my brain, so I try not to think of any personal kind of style. The whole process is a discovery really, seeing what happens, how certain elements give unexpected results. This happens throughout the entire making of the video, from the first idea, to shooting, and especially in the editing.

Do you think it works especially well with music videos?

Yes. For films I take a completely different approach. Narrative films are about the story and characters, but with music videos it is a good opportunity for me to explore the more abstract and impressionistic aspects of filmmaking. The works of Stan Brakhage, Jonas Mekas, and Chris Marker have also been a great revelation and influence on my own stuff. In my mind it’s like the relationship between prose and poetry, and playing with the gray area between the two forms.

I also noticed a certain digital edge to a lot of your work. The affected colours of “Romance in Seoul” comes to mind, is that a conscious effort to replicate Neon Bunny’s electronic music?

I like to play with the imagery of more mainstream K-pop videos, and the idea came out of re-appropriating the super saturated color schemes of many of those music videos. Like a twisted version of a dance video, but still poppy and colorful to look at. The electronic aspect of the music definitely pushed the visuals in that direction. The basic idea behind “Romance in Seoul” was a fever dream recorded digitally and played back with glitches and errors. The dancers were amazing to shoot. All the dancing in the video was improvised on the spot.


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What was it like working with WINNER? At the time they were a potentially huge debuting group and you have the task of creating a video from an instrumental song of theirs, not exactly standard idol fare. Is your approach to a song like that different to something more straightforward?

Actually, the song was written and performed by Min Woo Kang, a really great electronic musician, specifically for the teaser video. There’s a bit of a misconception that it is a WINNER song. The co-director, Kim Zi Yong, and I decided we wanted to try something different with the music. Usually for teasers a song from the band is used, or a song is licensed. I think because WINNER was still in production on their album, maybe in the mixing process, it wasn’t possible to use one of their songs, so we decided to hire a musician to basically score the teaser. It was the first time we worked like that and I am really proud of how that came out. The song was written as the editing of the video was taking place, so the editing changed with the song, and the song changed to the edit if we needed anything at a certain part.

Working with WINNER was great. They are a great group of guys, really nice and very passionate about their work. I was pleasantly surprised to see how professional they were even though it was one of their first videos. In fact everyone over at YG was great, with more of a collaborative atmosphere than the other companies.

“The Visitor” is also another example of your impressionistic work, what sort of story did you try to tell with it, if any?

The story aspect came from co-director Kim Zi Yong. The basic premise is the end of a night of partying, with each member being in a different situation. My involvement may have added a little bit of that impressionistic aspect to it, but when collaborating like that it becomes hard to tell what element came from who. Those are the best collaborations too.

How was it working with Kim Zi Yong?

It was probably the most fun I’ve had. It’s great being able to bounce around ideas like a tennis ball, adding a bit here, changing some there, always coming up with something else that you couldn’t have thought up alone. We were good friends before working on the video so it just became an extension of that. Playing around with ideas and seeing where that leads. The editing was also collaborative, with each of us taking a pass at it over and over again, riffing on what the other one did. He’s a really great director and I’m always excited to see what he’ll come up with next.

I watched the trailer for you new short film “망” (“MAHNG”) and am very intrigued. Can you tell me a little bit more about that? Where can we eventually see it?

“MAHNG” is a period piece, and though it’s not based on anything specific, I wanted to take aspects of Korean folk tales and try to spin a new story out of that structure. The basic storyline is of a young woman who has lost her husband, and she drags his body across the land to a shamanistic shrine, and prays for the spirits to bring her husband back to life. At night, a spirit comes to hear her speak, but things don’t work out the way she wanted. We’re still in the process of sending it out to film festivals, but after that run we plan to put it up online for free.

Do you have a preference for making films or music videos?

Though related, the two are vastly different in execution so it’s hard to say which I prefer. Each medium offers something different in creative satisfaction. I’d like to eventually make feature films, but it’ll be a long and slow process getting there, especially since the films I want to make won’t fit perfectly in the mainstream. Music videos offer a great outlet for me, but I plan on doing more diverse work. More short films, more videos that aren’t exactly music videos but something else. The goal is to keep plugging at it and always having fun.

What are you working on at the moment?

We just finished a video for Neon Bunny for the song “Room314.” We’re probably going to do another track off the album but it’s still in the preliminary stages. Working on screenplays during the down time.

Thanks so much for the interview. Is there anything you would like add or ask in return?

Thank you for the interview. I think it’s great that you guys are covering some Neon Bunny related news. More people need to hear the music. Buy the albums. Support the artists that you love so they can make way cooler shit.

What do you think of Ian’s work? Share your thoughts in the comment section below and be sure to subscribe to the site and follow us on Facebook, Twitter, Instagram, and Tumblr to keep up with all of our posts.

Seoul-Based Punk Band …Whatever That Means Talks Music & Multiculturalism [INTERVIEW]

Whatever That Means 2016

Like something straight out of the 90s, …Whatever That Means is a full-fledge punk band. With Korean, American, and Polish members, they take their influences from all over the world to express the emotions and disgruntlement of the generation. While they sing in English and about global themes, their songs are shaped by their home base of South Korea: “Peace of Mind (The Communist Song)” and “Asian Prodigy” reflect the socio-political situation in Seoul.

…Whatever That Means is set to embark on their 2016 US west coast tour later this month so ahead of their trip we spoke to guitarist Jeff and bassist Trash, who share both vocals and a marriage.

How are you guys feeling ahead of your US tour?
Jeff: I think we’re all just really excited to stop preparing for the tour and actually be on tour. There is so much work that goes into planning and preparing for an international tour, and at least for us, there is a huge feeling of relief once we’re finally sitting in the van, and our only responsibilities are to get to the next town and play a show. I can’t wait for that.

You were here in 2011. What’s changed for …Whatever That Means since then?
Trash: We’ve gone through several member changes since then. That’s the main reason it’s taken us almost five years to get back. Thankfully, despite all the frustration that goes along with searching for a stable lineup, we’ve come out the other side of it with the best lineup we’ve ever had. I think people who saw us back in 2011 are going to be surprised by the big step forward we’ve taken.


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You are all about punk, which isn’t exactly mainstream in Korea. What does punk mean to you?
Trash: Punk rock is about thinking for yourself, and living your life the way you think makes the most sense. It’s about questioning the things you’re surrounded by and forming your own opinions about them. Those definitely aren’t mainstream concepts in Korea.

How did you guys end up forming a punk band? Indie rock is hard enough in Seoul but punk…?
Jeff: Seoul has had a great, growing punk scene since the late 1990s. Trash and Daewon grew up in that scene. Bialy and I purposely searched it out when we got here. It’s a great community of fairly like-minded people. All of us had played in punk bands before except Bialy, who had always played in metal and hardcore bands. Coming together to form …Whatever That Means just happened kind of naturally.

You’re releasing a collaboration with the Seattle band Burn Burn Burn. How did that come
about?


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Jeff: In 2011, we played at Nemesis House in Tacoma, Washington. It was one of the coolest shows we’ve ever played. Drew, Burn’s singer, and I struck up a bit of friendship that night and stayed in touch over the years. We’d talked a few times about releasing a split album, but when we decided we were definitely coming back to the US, we agreed the time was finally right.

With members from all over the world, what are the difficulties being part of a multicultural indie band in South Korea?
Jeff: It’s not as strange as people may think. I’m the only one who doesn’t speak Korean really well. Daewon is the only one who doesn’t speak English really well. There are certain situations where we’d all like to handle things differently than other members, but that happens in every band no matter where you’re from. When it comes down to it, we have all chosen to live and build our lives in Korea. Part of that is playing in the punk scene, so in the end, we have a lot more in common than we do different.

The indie scene in South Korea’s is clearly filled with a lot of talent but I’ve heard from several musicians that the support just isn’t there for non-corporate music acts. What’s your band’s take on things?
Trash: It depends what you mean by “support.” Are there corporate sponsors and big labels supporting the extremely talented independent musicians here? No. If that’s a band’s goal, then they’re kind of out of luck. But when you go out to a show and see all the kids that come out and spend their money on entry fees, CDs, t-shirts, and merchandise, when you see how many independent bands have crowd funded thousands of dollars to put out albums and tour, I’d say there’s a lot of support where it really counts.

Two members are married. Does that ever make for any difficult situations? How do you, or do you even, separate your personal and professional lives?
Jeff: This is always a very popular question, and the simplest way I’ve found to put it is that when it’s good, it’s pretty much the greatest thing on Earth, but when it’s not good, it can be the absolute worst. There was a lot more conflict at the beginning when we were trying to define our sound and learning the personalities and roles of all our members. These days, there’s not much conflict at all. And I think not trying to keep these different parts of our life separate is actually the key. It’s always important to remember that your band mates are your friends first and foremost. That becomes even more important when your band mate is your spouse, and you know that whatever is said at practice, in the van, or at home on the couch could spill over into any other aspect of life.

What does the name …Whatever That Means actually mean?
Jeff: Well, when Trash and I got married, we had a pretty normal wedding and reception. After the reception, we had a big punk rock show at our favorite club in Hongdae as the after party. At that point, Trash was playing in a band named BB Lucky Town. I didn’t have a band at the time, but knew I wanted to throw something together for that show. When my buddy Ric was making the poster for the show, I still wasn’t sure who I’d be playing with, so the poster listed all the bands and then at the end said, “and Jeff….whatever that means” and then once I’d put a lineup together for the show, we decided to call ourselves …Whatever That Means so we could pretend our name was on the poster. None of us actually liked the name. It was kind of a joke, and the band was only supposed to play that one show and be done. Now, it’s more than seven years later, and we’re stuck with it. Oops!

Are there any Korean artists you guys are fans of nowadays that KultScene readers should check out?
Jeff: Oh definitely. Some of our favorite bands in Korea are SkaSucks, Billy Carter, Chain Reaction, Burning Hepburn, and Animal Anthem. Everyone should definitely check out our label mates, Full Garage, too. Actually, as I’m typing this, they’re on a plane to the US for their first American tour. They’ll be playing all up and down the West Coast from July 7 through the 22nd. You can find those dates, along with our tour dates, on our label’s site.

Any last words for KultScene’s readers?
Trash: Thanks for taking the time to check out a local band from Seoul, Korea. Hope to see you
at a show!

Thank you, Jeff and Trash, for speaking with KultScene.

West coast fans can check out …Whatever That Means this summer as they hold a four-state tour:
July 23 Las Vegas, NV @ The Double Down Saloon
July 24 Fresno, CA @ TBA
July 26 Corvallis, OR @ The Interzone Café
July 27 Seattle, WA @ The Kraken
July 28 Tacoma, WA @ Real Art
July 29 Portland, OR @ Foggy Notion
July 30 Reno, NV @ PB&J’s
July 31 Berkeley, CA @ 924 Gilman Street
August 1 Los Angeles, CA @ The Redwood Bar

Are you going to see …Whatever That Means? What do you think of their music? Share your picks in the comment section below and be sure to subscribe to the site and follow us onFacebook, Twitter, Instagram, and Tumblr to keep up with all of our posts.

The I.O.I Debacle: K-Pop’s Newest Conundrum

I.O.I DIA Gugudan

2016 has been a year of many changes for K-pop fans everywhere, particularly in the increasing size of groups. 12-member Cosmic Girls (WSJN), 42 quadrillion-member NCT, and most notably in the Korean spotlight, 11-member I.O.I from popular idol survival show “Produce 101,” which aired from January to April of this year.

For those of you who never watched the show, I’ll give you a quick summary [Spoiler alert!]. Mnet, one of the biggest entertainment networks in Korea, assembled a lineup of 101 female trainees from over 45 different companies to create the ultimate idol survival show. The girls were first ranked by skill level into levels A, B, C, D, or F classes. From there and on, the girls were organized into different units and tasked with performing with different songs, all while being subject to public vote.

In the end, the eleven trainees with the highest number of votes would debut as members of a temporary girl group under YMC Entertainment that would disband after one year of promotions. And this group was eventually called I.O.I, with members Somi (JYP), Nayoung (Pledis), Mina (Jellyfish), Sejeong (Jellyfish), Doyeon (Fantagio), Yoojung (Fantagio), Yeonjung (Starship), Chungha (M&H), Sohye (Redline), Chaeyeon (MBK), and Jieqiong (Pledis). Mnet made a few of the results very notable through editing and show structure — specifically, Somi placing first and being awarded the “center” position (as maknae, or youngest member, of the show’s entire 101-girl lineup), Sohye’s rise to fourth despite originally being an F trainee, and Yeonjung just making it by snagging 11th place.

Somi Sohye Yeonjung Produce 101 I.O.I

As a result, I.O.I started with incredible popularity, as all of the group’s members got tons of exposure from the show. Their first mini album “Chrysalis” sold approximately 60,000 copies and counting, demonstrating their fandom power only a month or two into their existence. And they’re not only notable in their number of fans — the group has also snagged many CFs and endorsement deals as well, showing that their popularity permeates the public itself. And while all of this is sweet and dandy, the group has also become incredibly controversial, opening up many ethical/philosophical/“is this even possible?”/“WTF?” K-pop questions for fans to ponder.


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To begin, the group itself is entirely an experiment, because it was crafted exclusively by public vote. And considering how visual-oriented entertainment culture can be, this group has weaknesses when it comes to raw talent. Among the entire 11-member lineup, the only strong vocals are Sejeong and Yeonjung, forcing the group to pursue more rap-friendly, easy-singing songs instead of those that use stronger vocals to captivate the listener. And while all members definitely have their talents and charms as amazing and talented performers (some examples: Somi is a visual-singing-dance triple threat, Yoojung brings incredible stage presence, and Chungha is a truly gifted dancer), the group has essentially become about visuals and “pretty likeable qualities” instead of any sort of musical accomplishment. The question must be asked: is this the best way to form a girl group? Does opening up member selection to vote dilute the talent, and/or place excessive limits on the way the members use (or don’t use) their talents?

With the way I.O.I looks, I would argue that it does. The group’s image boasts talented performers, but doesn’t let them show off raw singing or dancing talent for the members that do possess those abilities. It puts incredible limits on the group’s musical abilities, and, depending on who you are, it can make the performance less exciting to watch. I don’t know about you, but I watched Yeonjung’s high notes in her “Into the New World” performance literally one hundred times before I.O.I’s debut. I was hoping for more of that in I.O.I’s repertoire, but Yeonjung’s high note in “Dream Girls” is much less impactful. With the vocal caliber, song quality, and immense size of the group, that kind of stuff seems to be less of a priority for the producers.

Yeonjung Produce 101 I.O.I

Going off of that, the next larger K-pop question comes to mind — does a group as big as 11 members really work? In the case of groups like Super Junior, EXO, Seventeen, and more, the answer seems to be yes. But for a girl group like I.O.I, it isn’t. This group isn’t an innovative performance-oriented group like Super Junior; they’re not a dance-heavy pop group like EXO; they aren’t a unit-centric, talent-based group like Seventeen. Instead, they’re just a girl group with likeable and talented members that should all get a sizable amount of the spotlight. But instead, each member is left only one or two lines in the entire song, and barely anyone gets to shine at all. While I.O.I might be popularizing a larger group model for girl groups, they’re demonstrating that it doesn’t work well in terms of music and performance.

Music quality is another area where I.O.I suffers incredibly. And this is the fault of none other than their label, YMC Entertainment. The first song they released as a group, “Crush,” wasn’t entirely bad in the eyes of netizens and fans alike. The music video, however, created a lot of noise — why were they all in mismatched outfits, singing and dancing without coordination in a room that resembles the worst of K-pop’s “box music video” era? Obviously, it seems that the “Crush” music video was a quick production for fans to enjoy. But the enjoyment was limited, especially when editing and/or other management problems led to Yeonjung’s criticism for allegedly trying too hard to steal the spotlight from other members. The deletion and re-release of the video, consequently with less Yeonjung, demonstrated that the whole affair was sloppy and unprofessional from the start.

Their actual debut song “Dream Girls” was just as messy and controversial. The song combined many different styles, tempos, and rhythms, and in my honest opinion, not very well. While it is catchy, the song was very sloppy and fragmented, with main vocals getting very few lines, raps coming out of nowhere, and the center member’s mysterious absence from the front-and-center region of the stage during important parts of the song. While the song was very different in sound, the music video showed many similarities to that of Girls’ Generation’s debut song “Into the New World.” While a plagiarism suit never precipitated from the scandal, fans were left very angry. Why couldn’t a better and more unique music video have been made to complement such unique girls? Many fans were also angry about Somi’s position in the song, which, essentially wasn’t center like she was voted to be. While many argue that Somi doesn’t have to be center the whole time (and that is a legitimate argument), she was barely in the center at all. It seems like, in order for her to be the center, Chaeyeon’s “We are the Dream Girls” line at the beginning of the chorus should have gone to Somi, and some other lines could have been switched around to find a place for Chaeyeon. After all, Chaeyeon’s place at the front-and-center of the song’s tagline is essentially what the center position is for. Fan’s argued that Somi was voted to be center, so she should have been there and Chaeyeon should not have. This point actually kills two birds with one stone: demonstration of the group being mismanaged, and further evidence to show that groups probably shouldn’t be decided by vote.

Dream Girls I.O.I

To be completely honest, hearing that the group would be promoting under YMC was very surprising when it was first announced. The label doesn’t exactly have brand value, since their only real sustained claim-to-fame is Ailee. And while Ailee is very successful and incredibly talented, putting the group under YMC was bound to create problems. There have been several reports of mismanagement, whether it be scary managers or arriving late to events, and the label is essentially the only one to blame for these dilemmas. Trusting this slightly unknown label with some of K-pop’s future stars might have been the wrong decision.

Putting all of these scandals and problems aside, the biggest controversies remain. First of all, as far as I know, there has never before been a group of girls signed to one label with each girl simultaneously being signed to a completely different label. The only other remotely similar example of this anomaly is Gain of Brown Eyed Girls, who was signed to Nega Network for group promotions, while signing with LOEN and other labels for solo promotions (this was before the entire group, including Gain’s solo brand, switched over to Mystic Entertainment’s APOP sub label, of course). I.O.I’s label conflict creates a lot of problems, some of which most likely led to I.O.I’s unfortunate inability to perform on any music shows other than “M! Countdown” and “Music Bank (they were even edited out of the SBS Dream Concert 2016 broadcast).”

The dual label problem gets even larger (and even ethically confusing) when members are withdrawn from one group to be part of another. All of this begins with Chaeyeon, Heehyun, and Ng Sze Kai, who were all members of groups during their participation in “Produce 101.” Chaeyeon and Heehyun were members of MBK Entertainment’s DIA, but “temporarily withdrew” in order to participate in the show as trainees, while Ng Sze Kai (more commonly known as Shin) did the same as a member of Hong Kong girl group As One. While Heehyun and Shin didn’t make the I.O.I. lineup, Chaeyeon was voted in to join the group. It was expected by fans and netizens that Chaeyeon would remain “temporarily withdrawn” from DIA until I.O.I’s disbandment next year. It’s become pretty obvious, however, that this isn’t happening. Once “Dream Girls” promotions began to wind down, Chaeyeon was pulled from the lineup of I.O.I’s upcoming subunit lineup to promote with DIA. While she isn’t an actively promoting member of I.O.I at the moment, she’s still a member of both groups at the same time, under completely different labels. It goes even further with Jellyfish girls Sejeong and Mina, who were pulled from the subunit lineup to join their home label’s first girl group Gu9udan. Even Yeonjung was pulled from the lineup to go back to Starship Entertainment. While Starship originally said she was being pulled “to work on skills other than singing,” it’s probable that she’s coming out with her own project sometime soon, considering the label just opened a new Instagram account for a project called “Y Teen” set for release this month.

Sejeong Mina I.O.I Gugudan

The dual group membership concept creates many problems in this setting. To bring back another K-pop example, an instance that resembles the current I.O.I situation is Yeonkyung of MBK Entertainment, who was at one point a member of both The SeeYa and F-ve Dolls. We didn’t get to see many of the consequences of this arrangement, however, because both groups went inactive not too long after that announcement. Besides, both groups were under the same label, so the conflict is much less prevalent and plans can be made in accordance with both groups. Japanese record labels do this all the time — the main dancers of BABYMETAL were actually simultaneously part of another girl group under the same label (although they’ve recently withdrawn from the other group), and AKB48 constantly has concurrent members between itself and its many sister groups. The major difference is that, once again, they are all under the same management.

In Chaeyeon’s case, she finished “Dream Girls” promotions with only a few weeks before diving into DIA promotions, leaving her practically no time to rest. According to recent reports, she is even being considered for a drama, which is just astounding, if you ask me. She debuted only months ago and she is already a member of not one, but two girl groups, on top of acting in a drama?! Too much in too little time — her health must be seriously suffering. The same can be said of Sejeong and Mina, who joined Gu9udan promotions very soon after I.O.I took a break.

And there’s another conflict: neither of these groups’ releases has been successful. DIA’s “On the Road” barely managed to chart in the top fifty, and while Gu9udan’s physical sales are good (the Jellyfish trio from “Produce 101” has a pretty formidable fanbase), their track “Wonderland” keeps on falling only days after release, with negative reactions from many fans and netizens alike. The rushed nature of these releases is most likely in part responsible for their lackluster quality, crammed to coincide exactly with the time during which I.O.I goes into subunit mode.

I.O.I Subunit


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So the questions must be asked: should one girl be in two groups at the same time? Does this become even more concerning when the girl is under two different record labels simultaneously? Not to mention the consequences — I.O.I’s subunit is missing both of its main vocals. While these positions are likely to be filled by Somi and Chungha, neither of these two has the vocal prowess and technical skill possessed by Sejeong and Yeonjung. And what about health? Not only are Chaeyeon, Sejeong, Mina, and Yeonjung being thrown between labels and groups, but the I.O.I members won’t get that much time to rest before subunit promotions begin, as it is.

And there’s also probably the biggest, most frustrating conflict of all for many Korean fans — if they voted and supported their fave through “Produce 101,” isn’t it only fair that their home label not pull them out of the group while they’re still claiming their year-long prize? Is that unfair to the fans who voted for them, or should fans simply remain supportive as their idol moves between groups and promotion cycles? In theory, I personally think there’s nothing wrong with one person being part of two groups. But when the concept is carried out the way it is in this situation, I disapprove, simply because of how music releases, promotion cycles, and most of all, the members themselves are being treated.

The dilemmas are endless; I.O.I truly is a K-pop conundrum. Despite my intense criticism, I am a huge I.O.I fan in all honesty. My critique is not for the group members themselves. It’s instead for whoever thought a publicly voted girl group would reach some sort of perfect “Ideal of Idol” (what the actual I.O.I acronym stands for). It’s for whoever is managing them, whether it be YMC or the home label they’re debuting under. It’s for whoever put these eleven talented, beautiful, and amazing girls in the crossfire of a label jurisdiction war. With only three more releases from I.O.I coming our way, and whether they’re in units or not, my only hope is that some of our many K-pop dilemmas are resolved before their untimely disbandment.

What do you think of I.O.I’s controversies? Share your thoughts in the comment section below and be sure to subscribe to the site and follow us on Facebook, Twitter, Instagram, and Tumblr to keep up with all of our posts.

Let’s Discuss: Park Yoochun & The Changing Perception Of Leading Men in K-Dramas

Despite his princely image on screen, it now seems that actor and JYJ member Park Yoochun may have a darker side. Park’s reputation as an actor has been permanently damaged by the recent accusations of four women who said that he sexually assaulted them. All four women work in adult entertainment bars and claim he forced them to have sex, shocking fans of K-dramas from around the world. Whether or not the charges are proven to be true, the suggestion of violence and the recurring visits to adult entertainment bars has damaged Park’s image so much that he will likely never land a K-drama role again.

Park’s scandal may do more than damage his own career. The latest in a series of scandals involving popular K-drama actors, the assault case may also dishearten K-drama lovers, who watch dramas at least partly out of the romantic notion of the idealized male lead. The idealized male lead is a big part of the charm of K-dramas, but it’s harder to succumb to that charm knowing that in real life some K-drama actors don’t treat women the way they should.

The Ideal Man

In viki.com’s “Drama World,” Justin Chon describes all K-drama male leads as “confident, handsome, slightly arrogant but always with the leading lady’s best interests at heart.”

A hyper-idealized version of a man, that a woman must win over, K-drama male leads are multi-talented, smart, and ultimately protective of the women they love. Even if they are initially mean to their leading ladies, as So Ji Sub comically was in “The Master’s Sun,” or as Ji Sung cruelly was in “Secrets,” ultimately K-drama male leads will sacrifice everything for the woman they love; they would die to protect her.


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It’s easy to fall in hypothetical love with such idealized men, especially when the actors who play them don’t seem to have a personal life to contradict their perfection. That lack of a personal life makes it easier for viewers to imagine the actor in fact is the living embodiment of the fictional character he’s portrayed. Korean entertainment agencies take great pains to control the private lives of their entertainers and prevent negative publicity from tarnishing an actor’s image for this very reason.

But even the most vigilant agencies may find it impossible to monitor all of an actor’s less responsible behavior. Three recent scandals have shown that K-drama actors are not only human, but have a darker side than their “sweet ideal boyfriend” persona would suggest.

First it was Park Shi Hoo, star of “Neighborhood Hero.” In 2013, a woman accused him of sexual assault but he claimed their sex was consensual. Although the charges were eventually withdrawn, he could not work for years. This was a case of he said-she said with no definitive proof offered by either side, but the mere accusation of assault temporarily derailed his acting career. His character in his drama comeback role — after three years absence — was much more jaded than his pre-scandal role. He won’t likely be offered naive chaebol roles again like the one he played in “Cheongdamdong Alice”, since drama viewers can no longer relate Park to that sort of figure.

Next there was actor and SS501 member Kim Hyun Joong’s drawn-out and messy scandal. As an actor Kim Hyun Joong epitomized the “ideal boyfriend.” But his own romantic relationship resulted in his ex-girlfriend filing multiple charges of physical assault against him and then some time later announcing that she was carrying his child. Although Kim previously made an effort to move away from the “ideal boyfriend” persona and toward an edgier rougher image, fans were so disappointed in the scandal that his career has been derailed. No one can prove exactly what happened to cause what his agency claimed was accidental bruising, but the pregnancy and past relationship were very real and DNA tests proved that the baby is Kim’s. The fight over the pregnancy proved the couple’s relationship was at best tumultuous and that Kim was definitely not the ideal violin-playing boyfriend that he acted in ‘Boys Over Flowers.”

The last K-celeb in this scandal trilogy is the JYJ singer and actor Park Yoochun. Four women stepped forward within the past few days in South Korea, asserting that they were assualted by the K-pop star. The first has since withdrawn her claim but the Seoul Metropolitan Police assigned a special task force to investigate the charges of all of the women to see whether they were merely false accusations aimed at getting monetary settlements from the star. Park’s agency, C-JeS, said that they would pursue legal retaliation for false charges, calling it malicious blackmail. Regardless, the damage was done and Park’s image has been irrevocably tarnished. (The scandal also imperils the popularity of “Lucid Dream,” the film he recently worked on before entering mandatory military service. )

C-JeS statement on Park Yoochun (Screenshot)

C-JeS statement on Park Yoochun (Screenshot)

Whether or not the alleged charges are proven to be true, the fact that Park may have repeatedly visited an illegal adult entertainment bar, of the kind known for providing various degrees of female companionship, does not fit favorably with his squeaky clean image or the characters he played in dramas such as “Rooftop Prince,” “Sungkyunkwan Scandal” or “Girl Who Sees Smells.” Nor does the idea that this supposedly serious but sweet actor had one night stands. Real men may have one-night stands but it’s rare for a male lead in a K-drama to engage in casual sex and if they do, it’s rarely seen on screen. But humans aren’t characters and no matter how diligently the agencies police actors’ personal lives, bad behavior can become public information.

K-drama viewers, who in the U.S. are predominantly female, probably won’t like a K-drama lead who treats women roughly or at best indifferently. The perfect although quirky and not easily winnable male lead is a K-drama fixture and it’s hard to imagine an actor with assault charges as the leading man in a romantic drama.


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For Park Yoochun’s sake, let’s hope the accusations of assault are not true. If they are, he will have to face the consequences and not-so-gracefully retire from show business (as he’s said he will do if any of the charages are proven true), which would be unfortunate for the other two members of JYJ. Even if those charges are dropped, Park’s reputation has taken a veritable hit and longtime fans, who stayed with Park and the other JYJ members even when they split from TVXQ in 2009, are already jumping ship.

For K-drama viewers, let’s hope these scandals don’t permanently tarnish the seductive fairy tale of the ideal K-drama lead but instead help us focus on the difference between stars and the roles they portray.

What do you think about K-drama actors who have been accused of physically or sexually assaulting women? What ruins the image of an actor? Share your thoughts in the comment section below and be sure to subscribe to the site and follow us on Facebook, Twitter, Instagram, and Tumblr to keep up with all of our posts.

Disproving the 7-Year Curse: The Slow, Painful Death of 2nd Generation K-Pop Girl Groups

kpop girl groups 4minite disbanding break up 2ne1

Currently, K-pop girl group fans everywhere are jamming to TWICE’s “Cheer Up,” watching MAMAMOO’s Solar on “We Got Married,” and excitedly anticipating summer comebacks from Red Velvet and GFriend. From that viewpoint, the world of K-pop girl groups looks dandy and nice, full of anticipated success and bops for days. Under the silver lining, however, lies the elephant in the room — the ever-relevant, but slowly fading Second Generation of Girl Groups.

Following in the footsteps of K-pop’s first girl groups S.E.S (SM Entertainment), Fin.K.L (DSP Media), and Jewelry (DR Music), among others, the Second Generation includes some of Kpop’s biggest and most memorable names: Girls’ Generation, f(x), 2NE1, Wonder Girls, miss A, Kara,  T-ara, SISTAR, 4MINUTE, 9M– USES, etc. And while fans rally around newer groups, these once-domineering forces in the K-pop world are beginning to fall apart. With lineup changes, member leaves, disbandments, and hiatuses (the infamous “members are going to focus on individual activities for the time being” is a statement agencies always put out when they don’t know what to do with a group) being thrown at fans left and right, we are left to make sense of the mess with whatever rationality we can gather amidst intense, fandom-wide grief. With 4MINUTE’s shocking and untimely disbandment hot on the presses right now, the question begs to be asked: Why is girl group death such a trend right now?

The truth is, there isn’t one reason — in fact, there are too many different reasons. A case-by-case analysis will show you what I’m talking about.

2ne1 7 year curse kpop girl groups

2NE1 has suffered probably every major setback a second-gen girl group can face. From 2009 to 2011, the four member girl group found incredible success — number-one hit after number-one hit, physical sales in the hundred-thousands, and even love calls from international legends like will.i.am. Next to Girls’ Generation, they were considered one of the unbreakable girl groups. But everything went downhill in 2012, when YG sent them off on a world tour instead of allowing them to release an album. The group then followed up with some lackluster music in 2013 (save for “Missing You,” which was, quite frankly, amazing), and another world tour after a two year delayed release of their final album as four members.

The long hiatus, without focused and sustained activities in Korea or any album releases, left fans both domestic and international impatient and frustrated. But many fans stuck around, only for things to then get worse. Park Bom was hit with her infamous drug scandal in 2014, something that YG could have handled much, much better, but instead left the group to a now even longer hiatus. Two years later, CL has been largely absent in pursuit of a solo debut in the US (with full backing and support from her Korean label as well), and Minzy has left the group entirely to move to Music Works Entertainment and focus on her studies. They’ve endured it all: (1) member leaves, (2) intense focus on only one member, (3) long hiatuses, (4) mismanagement by record label, and (5) crippling scandals. The result leaves their future incredibly unstable: Will their summer comeback, as promised by YG, ever actually happen? What does this mean for CL’s solo debut? How will fans and the public react to this three member, scandalized 2NE1? Only time, and YG’s doubtful responsibility, will tell.


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wonder girls seven year curse kpop girl groups

Wonder Girls, formed in the trainee complexes of JYP Entertainment, is another example of a slowly fading girl group. Wonder Girls debuted in 2007 to incredible success, with hit songs “Tell Me,” “So Hot,” and “Nobody” landing them national and international acclaim. To this day, they are the only Korean group to have charted on the American Billboard Hot 100 (“Nobody” spent a week at number 76 on the chart). But when JYP sent them overseas in pursuit of American success, they lost their momentum in Asia. A lesson to be learned: don’t send the Nation’s Girl Group to the US at their peak popularity in Korea. By the time they returned, Girls’ Generation had become the forefront of Korea’s Girl Group craze, and leader Sunye was ready to settle down, rendering the group handicapped until both she and Sohee officially left. With three members (Yubin, Yeeun, and Hyelim) plus the return of former member Sunmi, the group managed to chart well with their 2015 comeback, but achieved nothing near the popularity they once had. They’ve endured (1) mismanagement, (2) long hiatuses, and (3) member leaves. Thankfully, this group is still going, but with the way things are looking right now, fans are fearing it’s a question of “How long before they throw in the towel?” instead of “How long until their next album?” (Which was just announced, and based on their stellar return in 2015, it’s likely that we’ll be surprised.)

KARAOne of the longest-running second generation girl groups, KARA spanned the divide of the first gen and the newer acts to surpass the seven year curse. Their enthusiastic sound and styling saw hit after hit since the success of “Honey” in 2009, with “Mister,” “Lupin,” “Jumping,” and “Step” garnering them a place in K-pop history. Their success in Japan was legendary; they were the first foreign female act in thirty years to top Japan’s Oricon chart and were the first female Korean artists to hold a concert at the Tokyo Dome, beating out Girls’ Generation and BoA (both also popular in Japan) for the privilege. But their career ended earlier this year, following the release of last year’s final Korean single, “Cupid.” While nine years is nothing to scoff at, Kara is a particularly upsetting case study because they had such strong success that their collapse seems like a loss for the industry. But the end was inevitable after the group saw 1) multiple line up changes (only Park Gyuri and Han Seung Yeon remained with the group for the entirety of its career) 2) faced contract issues (in 2011 three members filed a contract termination lawsuit that was later settled) and 3) lost momentum in South Korea after focusing on Japan.

miss a 7 year curse kpop girl group

Miss A, also from the JYP camp, is suffering a much different fate. From the beginning, the group saw incredible digital sales with 2010 debut single “Bad Girl Good Girl” (one of the best-selling songs of all-time in South Korea) and quickly became a well-known name in K-pop. The problem was that both the public and their record label immediately found an obsession with Suzy, only one of the four members. With hit-or-miss songs to follow and heavy promotions for only one of the members, the group as a whole began to lose its appeal. After years of rumors discussing possible member discord (mostly centered around Suzy’s individual success), Jia left the group this year, leaving miss A’s future in the hands of “individual activities,” as JYP put it not so long ago. They’ve seen hit after hit, but miss A was clearly strained by the (1) intense focus on only one member, (2) mismanagement, and (3) member leaves.

4minute 7 year curse kpop girl groups

4MINUTE had a similar story to that of miss A, but not without some major distinctions. The five member group’s 2009 debut single “Hot Issue” is also one of South Korea’s best-selling, and the group immediately lost public attention in favor of one of its members, HyunA. With Cube fueling tons and tons of efforts into HyunA alone (she released three solo albums and became the star of a sub-unit with ex-B2ST member Hyunseung), 4MINUTE’s management was a constant controversy among fans. But two factors entirely separate 4M’s story from that of miss A — member relations and success. While miss A’s members reportedly feuded, 4MINUTE was known by the entire K-pop fandom for an incredible bond, and while some of miss A’s songs did much worse than others, 4MINUTE had a constant and incredibly impressive string of hits up until this year’s “Hate,” which served as both their last and least successful single. Ultimately, the group disbanded, leaving only HyunA to renew her contract with Cube so far, and showing to fans that the group faced (1) intense focus on only one member and (2) mismanagement before their untimely end. (Cube in general has been criticized about mismanaging their acts as of late.)


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9muses nine muses seven year curse kpop girl groups

9M– USES is perhaps the most tragic of all of these cases, as they’ve seen considerably less success as compared to other girl groups since their 2010 debut. But it isn’t all negative — they’ve had many top 30 songs, and consistent album releases with what is objectively considered pretty good music. The group’s most constant problem has been prevalent since their debut: lineup changes. Since their debut, they’ve undergone at least three or four different lineups. While Kyungri has attained a good amount of popularity, the group’s future is entirely up in the air with two original members having left about a week ago. For what is supposed to be a group of nine, it’s interesting that it currently has six members, with eight former members and only one original member left in the group. The main reason for member leaves is supposedly Star Empire Entertainment, their agency, which is known for being harsh to its artists and trainees alike. As a result, we can clearly see this struggling second-gen group saw (1) mismanagement, (2) member leaves, and more notably, (3) a lack of mainstream success.

What’s left are the survivors: Girls’ Generation, f(x), T-ara, and SISTAR. SNSD and f(x) have been hit with their fair share of member leaves and scandals, but both show health and growth even in their 9th and 7th years, respectively (even though f(x)’s future is a little more uncertain, given Victoria’s continuing success in China, Krystal’s dating scandals, and Luna and Amber’s interest in solo works). While T-ara was battered to shreds by their bullying scandal in 2012, the group shows no sign of slowing down, and their original six member lineup remains entirely intact. In fact, the group continues to receive incredible love and interest in China, bringing them success that they no longer see in Korea and Japan. Lastly, there’s SISTAR, who seems to be the one girl group entirely unaffected by the generation shift. With all four members and a successful comeback last year, SISTAR continues to remain Korea’s number-one digital seller, and they show versatility and a continuing ability to captivate public interest in their 6th year, or at least that’s what the teasers for their upcoming comeback seem to show.

So is the five or seven (depending on what you’ve heard) year curse a reality? No, not at all. While groups seem to be falling apart after a certain amount of time, it isn’t witchcraft or some bad luck — it’s a multitude of clearly identifiable reasons. Whether it’s members feeling neglected, bad management, or even scandals, these groups are all crumbling at the same time for problems with their distinct but also notably similar situations.

So what do we do about it? Listen to our favorite songs from back in the day, cry a few times, and eventually, move on. Recognize that each girl group is unique, and each girl is facing a struggle unlike any others she’s faced. As fans, let’s respect their wishes, give them some space, and let them come back in their own way, if and when they feel ready. For all the joy they’ve given us, we owe it to them to let them bow out with grace.

What’s your take on the state of second generation girl groups? Share your thoughts in the comment section below and be sure to subscribe to the site and follow us on Facebook, TwitterInstagram, and Tumblr to keep up with all of our posts.

Additional reporting by Tamar Herman.